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The economics and public relations of the 2022 World Cup

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Money and football. Beauty and the beast.

No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic. The World Cup is the ultimate celebration and dramatization of the beautiful game.

The economics of the World Cup also add up to an equally dizzying spectacle. The 2022 Qatar World Cup is the most expensive of all time. Here’s a breakdown of the numbers:

  • $220 billion: The estimated cost of what Qatar spent on infrastructure in preparation for the 2022 World Cup.
  • $42 million: The prize money awarded to the team that wins it all. FIFA allows each team to decide what share of the purse players receive.
  • $30 million: Prize money for the runners-up.
  • $9 million: The amount each team gets just for qualifying for the World Cup.
  • $60 million: The reported annual value of Nike’s deal to sponsor the French Football Federation. Nike has deals of various sizes with 13 nations in the 32-team field, the most of any apparel brand.
  • $128 million: The highest-paid player is France’s Kylian Mbappé, who’ll make $110 million on the field this year through his contract with Paris Saint-Germain, and another $18 million off the field.
  • $209 million: The amount that soccer clubs around the world receive from a fund set aside by FIFA to reward them for developing players who play in the tournament for their national teams.
  • $277 million: The widely reported amount David Beckham was paid by Qatar to serve as an ambassador for the 2022 World Cup, paid out in installments over 10 years.
  • $440 million: The total prize pool for the 2022 World Cup, up from $400 million in 2018.
  • $1.7 billion: The costs covered by FIFA for this year’s World Cup (prize money, hospitality, logistics and TV operations).
  • $7.5 billion:  FIFA’s commercial deals tied to the 2022 World Cup.
  • $160 billion: The amount estimated to be spent by gamblers worldwide.
The public relations of the World Cup: the good and the bad

The tournament’s public relations value to Qatar and FIFA is a no-brainer. The energy-rich Gulf state will be able to showcase its shiny, state-of-the-art infrastructure and facilities.

In doing so, Qatar will become the face of an Arab world that projects itself as rich, bold, and futuristic – a dramatic contrast with current perceptions of a world wracked by conflict, repression, violence and conservatism.

In many ways, hosting the World Cup is in PR terms similar to Qatar’s launch in 1996 of the Al Jazeera television network that radically changed the Arab media landscape and put the Gulf state on the map in a way public relations never could have.

But the World Cup also has a dark public relations side. Overshadowing the question of the cost of the World Cup is the fate of the migrant workers who have toiled in the country for the past decade. There are 1.7 million migrant workers in the country, accounting for over 90% of the workforce in a population of 2.9 million.

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Since it was awarded the tournament in 2010, Qatar has faced a barrage of criticism from human rights groups for its treatment of foreign workers, and thousands of migrant deaths have been reported.

FIFA, football fans and PR

How FIFA came to its decision to award the World Cup to Qatar will forever be shrouded in mystery. Allegations of bribery are just that, allegations. They have never been proven, nor will they ever be. There can only be assumptions.

For FIFA, football’s international governing body, neither migrant worker deaths nor the question of costs will affect its bottom line. It has been a financial boom.

For the football fans, economics and public relations are not relevant at this stage. All they want to do is sit back, relax and enjoy the tension of the beautiful game.

-prnomics.com/

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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International Football

Former Chelsea manager, Pochettino takes over US men’s team

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Nottingham Forest v Chelsea - The City Ground, Nottingham, Britain - May 11, 2024 Chelsea manager Mauricio Pochettino arrives at the stadium before the match REUTERS/Molly Darlington/File Photo

Former Chelsea manager Mauricio Pochettino has been named new coach of the United States men’s team, U.S. Soccer announced on Tuesday.

Pochettino, who parted ways with Premier League side Chelsea in May after one season in charge, will take the reins of the national team ahead of the 2026 World Cup, which will be co-hosted by Mexico, Canada and the United States.

The Argentine, a former Paris St Germain and Tottenham Hotspur manager, said his decision to join U.S. soccer was not just about football, but about the journey the country was on and he could not pass up the opportunity.

“The energy, the passion, and the hunger to achieve something truly historic here – those are the things that inspired me,” he said in a statement.

“I see a group of players full of talent and potential, and together, we’re going to build something special that the whole nation can be proud of.”

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U.S. Soccer Sporting Director Matt Crocker said Pochettino was a “serial winner with a deep passion for developing players”.

“His track record speaks for itself, and I am confident that he is the right choice to harness the immense potential within our talented squad. We are thrilled to have Mauricio on board as we embark on this exciting journey to achieve success on the global stage.”

The U.S. have been without a permanent coach since a humiliating early exit from the Copa America on home soil in July led to the sacking of Gregg Berhalter after his second stint as head coach.

The 51-year-old boss was first appointed in 2018 and led the Americans to the knockout stages of the 2022 World Cup, but just weeks later found himself embroiled in a bitter public row with one of the team’s brightest emerging talents, Gio Reyna.

U.S. Soccer’s search for a new coach when Berhalter’s contract expired at the end of 2022 included names such as Canada coach Jesse Marsch, but they ultimately rehired Berhalter in June last year with the full support of the players.

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However, it proved unsuccessful as the U.S. failed to progress beyond the group stages of the Copa America after a shock 2-1 defeat to Panama and a crushing 1-0 loss to Uruguay.

Pochettino will take over after Mikey Varas, who has been appointed interim coach, oversaw friendlies against Canada last Saturday and New Zealand on Tuesday.

The U.S. drew 1-1 with New Zealand in Cincinnati after Christian Pulisic’s goal was cancelled out by Ben Waine’s late equaliser.

The U.S. will next play friendlies against Panama on Oct. 12 and Mexico three days later.

-Reuters

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International Football

BREAKING – Video: Osimhen accepts to join Galatasaray

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At last, Nigeria’s striker Victor Osimhen is out of the limbo. He has accepted to join Galatasaray on loan.

He is now asking for a release clause at Napoli to become €75m instead of €130m

He also wants a break clause for January in case top clubs approach him over move.

The final points  are being discussed. He has been videoed celebrating with the Turkey club’s fans.

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International Football

Uruguay striker Suarez to play last international match on Friday

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Uruguay striker Luis Suarez announced his international retirement on Monday, ending a 17-year career with his national team as their top scorer with 69 goals.

The 37-year-old, who has 142 caps for his country, made his international debut in 2007 and was key in the squad that reached the semi-finals of the 2010 World Cup and won the Copa America a year later.

“Friday will be my last match with my country’s national team,” an emotional Suarez told a press conference.

“The fact that is my decision to retire and that I’m not retired because of injuries or that they stop calling me for one thing or another, that gives me a lot of comfort, it helps me individually.

“It’s difficult but it gives me peace of mind that until the last game I have given my all, and that flame has not been extinguished little by little,” the striker added.

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Uruguay take on Paraguay at the Centenario stadium in Montevideo on Friday in the South American qualifiers for the 2026 World Cup before facing Venezuela four days later.

Suarez scored the stoppage-time goal against Canada that secured third place at the Copa America in July and the striker added that one of his aims was to show he could continue to contribute to the national team.

“My dream was for my children to see me win something important with the national team … that last goal was very nice for them and even though it wasn’t a trophy to take home, it was very nice for them,” he said.

“I wanted to show people again that I can continue to contribute to the national team and, well, I had the Copa America and yes, I could have done it (retired) perfectly after that, but having analysed the situation, I want to do it with my people, in my stadium.

“I want my children to live this experience. Saying goodbye with the people here is something that I don’t know if many have done.”

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Suarez has already said Inter Miami will be his last club after joining the Major League Soccer side last year to reunite with former Barcelona teammates Lionel Messi, Sergio Busquets and Jordi Alba.

-Reuters

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