International Football
The economics and public relations of the 2022 World Cup
Money and football. Beauty and the beast.
No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic. The World Cup is the ultimate celebration and dramatization of the beautiful game.
The economics of the World Cup also add up to an equally dizzying spectacle. The 2022 Qatar World Cup is the most expensive of all time. Here’s a breakdown of the numbers:
- $220 billion: The estimated cost of what Qatar spent on infrastructure in preparation for the 2022 World Cup.
- $42 million: The prize money awarded to the team that wins it all. FIFA allows each team to decide what share of the purse players receive.
- $30 million: Prize money for the runners-up.
- $9 million: The amount each team gets just for qualifying for the World Cup.
- $60 million: The reported annual value of Nike’s deal to sponsor the French Football Federation. Nike has deals of various sizes with 13 nations in the 32-team field, the most of any apparel brand.
- $128 million: The highest-paid player is France’s Kylian Mbappé, who’ll make $110 million on the field this year through his contract with Paris Saint-Germain, and another $18 million off the field.
- $209 million: The amount that soccer clubs around the world receive from a fund set aside by FIFA to reward them for developing players who play in the tournament for their national teams.
- $277 million: The widely reported amount David Beckham was paid by Qatar to serve as an ambassador for the 2022 World Cup, paid out in installments over 10 years.
- $440 million: The total prize pool for the 2022 World Cup, up from $400 million in 2018.
- $1.7 billion: The costs covered by FIFA for this year’s World Cup (prize money, hospitality, logistics and TV operations).
- $7.5 billion: FIFA’s commercial deals tied to the 2022 World Cup.
- $160 billion: The amount estimated to be spent by gamblers worldwide.
The public relations of the World Cup: the good and the bad
The tournament’s public relations value to Qatar and FIFA is a no-brainer. The energy-rich Gulf state will be able to showcase its shiny, state-of-the-art infrastructure and facilities.
In doing so, Qatar will become the face of an Arab world that projects itself as rich, bold, and futuristic – a dramatic contrast with current perceptions of a world wracked by conflict, repression, violence and conservatism.
In many ways, hosting the World Cup is in PR terms similar to Qatar’s launch in 1996 of the Al Jazeera television network that radically changed the Arab media landscape and put the Gulf state on the map in a way public relations never could have.
But the World Cup also has a dark public relations side. Overshadowing the question of the cost of the World Cup is the fate of the migrant workers who have toiled in the country for the past decade. There are 1.7 million migrant workers in the country, accounting for over 90% of the workforce in a population of 2.9 million.
Since it was awarded the tournament in 2010, Qatar has faced a barrage of criticism from human rights groups for its treatment of foreign workers, and thousands of migrant deaths have been reported.
FIFA, football fans and PR
How FIFA came to its decision to award the World Cup to Qatar will forever be shrouded in mystery. Allegations of bribery are just that, allegations. They have never been proven, nor will they ever be. There can only be assumptions.
For FIFA, football’s international governing body, neither migrant worker deaths nor the question of costs will affect its bottom line. It has been a financial boom.
For the football fans, economics and public relations are not relevant at this stage. All they want to do is sit back, relax and enjoy the tension of the beautiful game.
-prnomics.com/
Former Chelsea manager Thomas Tuchel has been named the new head coach of the England national team, the country’s Football Association said in a statement on Wednesday.
The German, who is England’s third foreign manager, after Sweden’s Sven-Goran Eriksson and Italian Fabio Capello, will be assisted by Englishman Anthony Barry, the statement added.
“We are thrilled to have hired Thomas Tuchel, one of the best coaches in the world and Anthony Barry who is one of the best English coaches to support him,” FA CEO Mark Bullingham said.
Tuchel replaces Lee Carsley, England’s under-21 manager, who has been in temporary charge since the resignation of Gareth Southgate after England’s defeat by Spain in the Euro 2024 final in July.
-Reuters
German Thomas Tuchel has been appointed head coach of the England national team on Wednesday.
Born: Aug. 29, 1973 in Krumbach, Germany.
PLAYING CAREER
* Tuchel played for his local club TSV Krumbach, before moving to FC Augsburg’s academy at the age of 15.
* He never played for Augsburg’s senior side and joined German second division team Stuttgarter Kickers in 1992.
* After eight league appearances for Kickers, Tuchel moved to fourth-tier SSV Ulm.
* Tuchel made 69 league appearances for Ulm as a central defender before he was forced to retire in 1998 at the age of 25 due to a knee injury.
COACHING CAREER
* Tuchel began his coaching career with a youth team role at VfB Stuttgart in 2000, working with future Germany internationals Mario Gomez and Holger Badstuber.
* He returned to Augsburg and took charge of their reserve team for the 2007-08 season.
* Tuchel was appointed Mainz 05 manager in 2009, replacing compatriot Juergen Klopp.
* He guided Mainz to Bundesliga stability during his five-year stint at the club, gaining plaudits for his team’s high energy, attacking style of play.
* Tuchel took over from Klopp as Borussia Dortmund coach in 2015.
* He led Dortmund to a 2-1 victory over Eintracht Frankfurt in the 2017 German Cup final. He was sacked by Dortmund three days later.
* Tuchel joined Paris St Germain in 2018 on a two-year contract, replacing Unai Emery.
* He won two Ligue 1 titles, including a domestic quadruple in his second season, and guided the club to their first Champions League final, where they lost 1-0 to Bayern Munich.
* Tuchel was sacked by PSG on Christmas Eve in 2020, despite the club finishing top of their Champions League group and sitting third in the Ligue 1 table.
* He was named Chelsea manager in January 2021 on an initial 18-month contract following the dismissal of Frank Lampard.
* Tuchel revived the team’s Premier League season and guided the London club to the Champions League final, where they beat Manchester City. Chelsea also won the Super Cup and Club World Cup.
* Chelsea sacked Tuchel in September 2022 following a shock 1-0 defeat at Dinamo Zagreb in their opening Champions League group game.
* Bayern Munich appointed Tuchel to succeed Julian Nagelsmann in March last year.
* Bayern decided to let Tuchel go at the end of the 2023-24 season despite a contract until 2025. Tuchel steered Bayern to the Bundesliga title in 2022-23, but they finished the last campaign without any silverware for the first time in more than a decade.
* Tuchel will become England’s third foreign manager after Sweden’s Sven-Goran Eriksson and Italian Fabio Capello.
* Tuchel will take over the team in January ahead of the qualification campaign for the 2026 World Cup.
-Reuters
Wolverhampton Wanderers forward Mateus Mane has become hot property after Portugal named the 17-year-old in their Under-18 squad on Friday, one day after England included him in their squad.
Mane was called up for a second successive England youth camp by coach Liam Bramley before the team travel to Marbella for a four-team tournament this month.
Mane is eligible for both teams having played for the Portugal Under-17 side last season. As the Under-18 team is a non-UEFA age group, both nations are entitled to call the player up.
He made his England international debut last month against the Portugal Under-18 side who have named Mane in their squad for a four-nation tournament this month.
With both tournaments running concurrently, Mane can only play for one team and Wolves and England confirmed he would feature in Bramley’s side.
Reuters has contacted Portugal’s football association for clarification.
While players with multiple nationalities have played for more than one country if they are eligible, they are not allowed to switch allegiances at senior level – unless they have played only in friendly matches for the first country.
-Reuters
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