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I’m no superhero, new Cruzeiro owner Ronaldo tells fans

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Former Brazil striker Ronaldo during a news conference in Rio de Janeiro December 1, 2011. REUTERS/Sergio Moraes

Ronaldo bought Cruzeiro this weekend but the World Cup winner has appealed to fans of the Brazilian club that gave him his start as a player not to treat him like a superhero but as a committed administrator who can help the struggling team.

A 16-year-old Ronaldo made his professional debut with Cruzeiro in 1993 before going on to become one of the greatest centre forwards in footballing history.

Now a confident businessman with interests in soccer and sports marketing, the former Real Madrid player paid 400 million reais ($70 million) on Saturday for a controlling stake in the Belo Horizonte club.

Cruzeiro are one of Brazil’s biggest teams but have been stuck in the second division for two years and face a third season in Serie B in 2022.

They are also deep in debt but Ronaldo asked fans who celebrated his purchase to be patient.

“It’s time to return,” he wrote on Instagram. “It’s my turn to try and open doors for the team. Not as a hero. Not with superpowers to single-handedly change reality. But with immense responsibility. With intelligent and sustainable management for medium- and long-term growth.”

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“I don’t have all the answers to the questions that I ask myself and I possibly won’t have all the answers to the questions that you will ask me,” he wrote in an open letter to fans.

“What I do know is that the kid who learnt at Cruzeiro that dreams can come true today makes me believe that it is possible to rescue the club from its crisis.”

It is the second foray into management for Brazil’s former PSV Eindhoven, Inter Milan, AC Milan, Barcelona and Corinthians striker. Ronaldo bought a 51% stake in Spanish club Real Valladolid in 2018.

The Cruzeiro deal came just months after the Brazilian Congress sanctioned a law that allows its football clubs, historically fan owned and closed off to outside investors, to become businesses.

Ronaldo pitched the transaction as the first of many he and his advisors say could transform football in the South American nation.

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“We are starting a new chapter in the history of the club,” he said. “I am coming back because I believe Cruzeiro can come back. I’m returning to be part of change in Brazilian football.”

($1 = 5.6959 reais)

-Reuters

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Ronaldo reaches one billion followers on social media

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Portugal forward Cristiano Ronaldo crossed one billion followers across his social media accounts, aided by his newly-launched YouTube channel that has attracted more than 60 million subscribers in just over three weeks.

Ronaldo, who scored his 900th career goal last week to help Portugal beat Croatia 2-1 in the Nations League, is the first human being to reach a billion followers on social media, global media reports said.

“We’ve made history, one billion followers! This is more than just a number, it’s a testament to our shared passion, drive, and love for the game and beyond,” Ronaldo posted on X.

“You’ve been with me every step of the way, through all the highs and the lows. This journey is our journey… thank you for believing in me, for your support, and for being part of my life.”

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The former Manchester United and Real Madrid player reached the milestone with over 639 million followers on Instagram, 170 million on Facebook and 113 million on X.

The 39-year-old topped Forbes’ list of highest-paid athletes this year, with off-field earnings of $60 million, boosted by his large social media following.

Ronaldo’s club Al-Nassr will host Al-Ahli in the Saudi Pro League on Friday.

-Reuters

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Over a million subscribe as Ronaldo launches YouTube channel

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Euro 2024 - Quarter Final - Portugal v France - Hamburg Volksparkstadion, Hamburg, Germany - July 5, 2024 Portugal's Cristiano Ronaldo after taking a penalty during the penalty shootout REUTERS/Fabian Bimmer/File photo

Portugal’s Cristiano Ronaldo launched his YouTube channel on Wednesday and hundreds of thousands of subscribers signed up within a couple of hours.

The 39-year-old five-times Ballon D’Or winner plays for Saudi Arabian club Al Nassr.

“The wait is over. My @YouTube channel is finally here! SIUUUbscribe and join me on this new journey,” Ronaldo posted on his social media accounts.

A couple of hours after posting his first video, 1.69M subscribers had joined he channel.

Ronaldo has 112.5 million followers on the X platform, 170 million on Facebook and 636 million on Instagram.

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The former Real Madrid and Manchester United player is preparing for his team’s Saudi Pro League opener against Al-Raed on Thursday.

-Reuters

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Lionel Messi set to hang boots

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Messi Sets Record Straight Over Hong Kong Absence -

Inter Miami will be the last club Argentina captain Lionel Messi plays for, the 36-year-old forward said on Wednesday, adding he feels “a little bit scared” at the thought of the day he decides to retire.

Messi, a World Cup winner with Argentina in 2022, has a contract with the Major League Soccer side until 2025 following his arrival last summer after a spell with French champions Paris St Germain.

“Inter Miami will be my last club. I love playing football. I enjoy everything even more because I am aware that there is less and less left,” Messi told ESPN.

“I’m not ready to leave football. I’ve done this all my life, I love playing football, I enjoy training, the day-to-day, the matches… And yes, there’s always a little bit of fear that it’s all over.”

The eight-time Ballon d’Or winner Messi is preparing with his national team to defend their Copa America title, with the tournament kicking off on June 20 in the United States.

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Argentina will take on Canada in the opening match before facing Group A rivals Chile on June 25 and Peru four days later.

-Reuters

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