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Ronaldo buys Brazilian second division club, Cruzeiro

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Retired Real Madrid and Brazil striker Ronaldo has bought a controlling stake in his former club Cruzeiro, the player and the club said on Saturday.

Ronaldo, who played for Cruzeiro as a teenager in the early 1990s before going on to become one of the most successful centre forwards in footballing history, did the deal with the help of Brazilian investment bank XP (XP.O).

The transaction, which was done through Ronaldo’s Tara Sports company and is still subject to what the bank called “a series of conditions,” sees the 45-year-old invest 400 million reais ($70 million) in the Belo Horizonte club, which has spent two years in Brazil’s second division.

“I am so happy to have concluded this operation,” Ronaldo said in a video posted by the Cruzeiro president, adding, while holding one of the club’s blue shirts, that he wants to “give back to Cruzeiro and take them where they deserve to be.”

“We have a lot of hard to work to do. There’s nothing to celebrate yet but we bring a lot of hard work and the ambition to make Cruzeiro great again.”

It is the second foray into management for the former PSV Eindhoven, Inter Milan, AC Milan, Barcelona and Corinthians striker. Ronaldo bought a 51% stake in Spanish club Real Valladolid in 2018.

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Neither he nor Cruzeiro provided any significant details but XP said in a statement “it seeks to help the Brazilian football industry with professionalisation, capitalization and opening new opportunities.”

Ronaldo posted a blue heart and a fox – the Cruzeiro mascot – on Twitter, and a club spokesperson confirmed the deal.

Cruzeiro also told the fans they were “phenomenal”, in a reference to Ronaldo’s nickname as a player, “Ronaldo Fenomeno”.

The deal comes a few months after the Brazilian Congress sanctioned a law allowing football clubs, historically fan-owned and closed off to outside investors, to become businesses.

“This is the first bit of business in a relevant new front for the investment banking market in Brazil, the country of football,” said Jose Berenguer, CEO of Banco XP.

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“I have no doubt this is transformational in the history of Brazilian sport. We will have clubs that are stronger, with the capacity for global investment. Brazilian football will never be the same again.”

($1 = 5.6959 reais)

-Reuters

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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CELEBRITY

Ronaldo reaches one billion followers on social media

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Portugal forward Cristiano Ronaldo crossed one billion followers across his social media accounts, aided by his newly-launched YouTube channel that has attracted more than 60 million subscribers in just over three weeks.

Ronaldo, who scored his 900th career goal last week to help Portugal beat Croatia 2-1 in the Nations League, is the first human being to reach a billion followers on social media, global media reports said.

“We’ve made history, one billion followers! This is more than just a number, it’s a testament to our shared passion, drive, and love for the game and beyond,” Ronaldo posted on X.

“You’ve been with me every step of the way, through all the highs and the lows. This journey is our journey… thank you for believing in me, for your support, and for being part of my life.”

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The former Manchester United and Real Madrid player reached the milestone with over 639 million followers on Instagram, 170 million on Facebook and 113 million on X.

The 39-year-old topped Forbes’ list of highest-paid athletes this year, with off-field earnings of $60 million, boosted by his large social media following.

Ronaldo’s club Al-Nassr will host Al-Ahli in the Saudi Pro League on Friday.

-Reuters

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Over a million subscribe as Ronaldo launches YouTube channel

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Euro 2024 - Quarter Final - Portugal v France - Hamburg Volksparkstadion, Hamburg, Germany - July 5, 2024 Portugal's Cristiano Ronaldo after taking a penalty during the penalty shootout REUTERS/Fabian Bimmer/File photo

Portugal’s Cristiano Ronaldo launched his YouTube channel on Wednesday and hundreds of thousands of subscribers signed up within a couple of hours.

The 39-year-old five-times Ballon D’Or winner plays for Saudi Arabian club Al Nassr.

“The wait is over. My @YouTube channel is finally here! SIUUUbscribe and join me on this new journey,” Ronaldo posted on his social media accounts.

A couple of hours after posting his first video, 1.69M subscribers had joined he channel.

Ronaldo has 112.5 million followers on the X platform, 170 million on Facebook and 636 million on Instagram.

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The former Real Madrid and Manchester United player is preparing for his team’s Saudi Pro League opener against Al-Raed on Thursday.

-Reuters

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Lionel Messi set to hang boots

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Messi Sets Record Straight Over Hong Kong Absence -

Inter Miami will be the last club Argentina captain Lionel Messi plays for, the 36-year-old forward said on Wednesday, adding he feels “a little bit scared” at the thought of the day he decides to retire.

Messi, a World Cup winner with Argentina in 2022, has a contract with the Major League Soccer side until 2025 following his arrival last summer after a spell with French champions Paris St Germain.

“Inter Miami will be my last club. I love playing football. I enjoy everything even more because I am aware that there is less and less left,” Messi told ESPN.

“I’m not ready to leave football. I’ve done this all my life, I love playing football, I enjoy training, the day-to-day, the matches… And yes, there’s always a little bit of fear that it’s all over.”

The eight-time Ballon d’Or winner Messi is preparing with his national team to defend their Copa America title, with the tournament kicking off on June 20 in the United States.

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Argentina will take on Canada in the opening match before facing Group A rivals Chile on June 25 and Peru four days later.

-Reuters

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