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Hero Lager Becomes Official Sponsor of Enyimba, Rangers, Others with NPFL partnership

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L-R: Marketing Director, International Breweries (IBPLC), Tolulope Adedeji; President, Nigerian Football Federation (NFF), Amaju Pinnick; Chairman, League Management Company (LMC), Mallam Shehu Dikko; 1st vice
President, Nigerian Football Federation (NFF), Chief Seyi Akinwunmi; and former Super Eagles Footballer, Julius Aghahowa at the unveiling of Herolager as sponsor to Nigerian Professional Football League (NPFL) in Lagos.

Premium lager, Hero, has entered a partnership with the Nigerian Professional Football League (NPFL) to further promote the game of football in Nigeria. Known as the preferred lager in the South East and many parts of the country.

Fan favourites such as Enyimba Football Club of Aba, Heartland FC of Owerri, Rangers United, Ifeanyi Uba FC, Abia Warriors FC, and other elite clubs in the east will enjoy the compliments of being officially sponsored by the premium lager.

This partnership with the NPFL is coming at a time when many clubs are struggling to stay afloat not just in the Nigerian Premier League as a result of poor funding.

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L-R: 1st vice President, Nigerian Football Federation (NFF), Chief Seyi Akinwunmi, Chairman, League Management Company (LMC), Mallam Shehu Dikko, Marketing Director, International Breweries (IBPLC), Tolulope
Adedeji; and Partner, George Etomi & Partners, Lawyer to League Management Company (LMC)/ Nigerian Professional Football League (NPFL), Barrister Samson Ebomhe at the unveiling of Hero lager as sponsor to Nigerian Professional Football League (NPFL) in Lagos.

Speaking to the media at a press conference to announce the partnership, Marketing Director, International Breweries Plc, Tolulope Adedeji explained that as a culturally-inclined brand that always has the welfare of the people at the heart of its campaigns and initiatives, Hero seeks to elevate the status of the round leather game in Nigeria.

According to Adedeji, “Football is a game that brings people together no matter who they are or where they are located. In a football game, people celebrate as one and they share the win or loss of their team as one, and in this sense Hero Lager is much like the game of football because it unites people. Now that Hero lager is stepping up to promote domestic football, we should expect a lot more development in this area. Our ambition is to see our domestic players get more visibility, career development and love of our people”

Marketing Manager, Hero, Margaret Igabali added that the “These clubs bring joy to many Nigerians across the country and should be supported just the way foreign brands support foreign clubs. Football teams go beyond the game, they are traditions, and we are happy to be the official sponsors of these great football traditions”

The sponsorship deal between Hero and the South Eastern football clubs will directly benefit the clubs, the NPFL, the players, and indirectly benefit the fans, the club’s communities as their clubs can now focus on winning the league for them. The sponsorship contract takes immediate effect. 

Hero is a product of International Breweries Plc who are a proud part of AB InBev, the world’s largest brewer with over 400 beer brands.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

FIFA Clocks 122 as World Football Body Celebrates Historic Milestone

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World football governing body, FIFA, today clocks its 122nd anniversary, celebrating more than a century of overseeing and expanding the global game.

Founded on May 21, 1904, in Paris, France, FIFA began with just seven member associations — France, Belgium, Denmark, the Netherlands, Spain, Sweden, and Switzerland.

From that modest beginning, the organisation has grown into the most influential sports governing body in the world, with 211 member associations spread across all continents.

Over the decades, FIFA has transformed football into a truly global phenomenon through competitions such as the FIFA World Cup, Women’s World Cup, Club World Cup, youth tournaments, and developmental programmes aimed at growing the game worldwide.

The organisation has also witnessed remarkable milestones, including the expansion of the men’s World Cup from 13 teams in 1930 to 48 teams beginning from the 2026 edition to be jointly hosted by the United States, Canada, and Mexico.

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FIFA’s journey has equally reflected football’s growing influence beyond sport, with the game becoming a major tool for diplomacy, social inclusion, youth empowerment, and economic development across the world.

As FIFA celebrates 122 years of existence, attention is now focused on the future of the game, technological innovations, expanded competitions, women’s football growth, and the continued globalisation of football.

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Governing Bodies

UEFA hands lifetime ban to the Czech coach who secretly filmed female players

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Petr Vlachovsky

UEFA has issued a lifetime ban to Petr Vlachovsky, a Czech women’s soccer coach who secretly filmed ​his players, the governing body announced on Tuesday.

Czech media ‌reported that the coach was convicted in May 2025 and initially received a suspended one-year prison sentence and a five-year domestic ​coaching ban for filming FC Slovacko’s players in ​changing rooms, the youngest of whom was 17.

In ⁠a statement, UEFA’s Control, Ethics and Disciplinary Body (CEDB) said ​it had decided to ban Vlachovsky “from exercising any football-related activity ​for life” following the appointment of an Ethics and Disciplinary Inspector to investigate allegations of potential misconduct.

“The CEDB further decided to ​request FIFA to extend the abovementioned ban on a ​worldwide level and to order the Football Association of the Czech Republic ‌to ⁠revoke Mr Petr Vlachovsky’s coaching licence,” the statement added.

FC Slovacko did not immediately respond to an emailed request for comment.

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Football players’ union FIFPRO welcomed the ban as ​well as UEFA’s ​request for ⁠world soccer governing body FIFA to impose an international ban on Vlachovsky.

“This outcome sends ​a strong and necessary message that abusive and ​inappropriate ⁠behaviour has no place in football and that safeguarding the well-being of players must remain a priority at every ⁠level ​of the game,” FIFPRO added in ​a statement.

Vlachovsky had also previously served as coach of the Czech women’s ​Under-19s team.

RELATED STORY: https://sportsvillagesquare.com/2026/04/08/outrage-as-male-coach-who-secretly-filmed-women-players-still-free-to-work-in-football/

-Reuters

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Southampton expelled from EFL playoff final after spying breach

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 FA Cup - Semi Final - Manchester City v Southampton - Wembley Stadium, London, Britain - April 25, 2026 Southampton's Finn Azaz looks dejected after the match. Action Images via Reuters/Paul Childs/File Photo 

Southampton have been kicked out of the Championship playoff final after being found guilty of ​spying on semi-final opponents Middlesbrough, the English Football League said on Tuesday.

Middlesbrough, who lost 2-1 to Southampton ‌on aggregate in the semi, have been reinstated and will face Hull City on Saturday in what is dubbed the world’s richest soccer match.

Promotion to the Premier League, even with an immediate relegation, is estimated to be worth in the region of 200 million ​pounds ($268.10 million) over three seasons.

Southampton, who admitted the charges, were also found guilty of filming training sessions ​involving Oxford United in December and Ipswich Town in April during the regular season.

They ⁠have also been deducted four points from the start of next season in England’s second tier.

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“An Independent Disciplinary Commission ​has today expelled Southampton from the Championship play-offs after the club admitted multiple breaches of EFL regulations related to ​the unauthorised filming of other clubs’ training,” the EFL said.

“Southampton admitted breaches of Regulations requiring Clubs to act with the utmost good faith and prohibiting the observation of another Club’s training session within 72 hours of a scheduled match.

“The effect of today’s order is that ​Middlesbrough are reinstated into the 2026 play-offs and will proceed to the play-off final against Hull City. The ​final remains scheduled for Saturday 23 May, with the kick-off time to be confirmed.”

The EFL confirmed that Southampton could appeal against the ‌decision ⁠and that “parties are working to try and resolve any appeal on Wednesday 20 May.

“Subject to the outcome, it could result in a further change to Saturday’s fixture,” the statement said.

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‘BORO CALLED FOR SOUTHAMPTON EXPULSION

Middlesbrough had called for Southampton’s expulsion after having a training session at their Rockliffe Park site filmed 48 hours ahead of the first leg of ​their playoff semi-final with Southampton ​which ended 0-0.

The north-east ⁠club said they welcomed the decision.

“We believe this sends out a clear message for the future of our game regarding sporting integrity and conduct,” the north Middlesbrough said in ​a statement.

“As a club, we are now focused on our game against Hull City ​at Wembley on ⁠Saturday.”

Southampton were relegated from the Premier League last season and were struggling in the early part of this campaign until a storming finish in which they went unbeaten in 19 league games to finish fourth and enter the playoffs.

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The south-coast ⁠club are ​the first to fall foul of the Football League’s regulation 127 — ​brought in after Leeds United were found guilty of spying on Derby County seven years ago, an offence for which they were fined 200,000 ​pounds.

-Reuters

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