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Governing Bodies

NFF expands marketing base, signs partnership agreement with ‘Baba Ijebu’ 

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The tap of meaningful and beneficial relationship between the Nigeria Football Federation and Corporate Nigeria continues unabated with the NFF and Premier Lotto Limited announcing on Sunday that the latter, popularly known and addressed as Baba Ijebu, will formally seal agreement as the Official Bet Sponsor of the National Teams on Monday, 13th September 2021.

The partnership officially began on 1st September 2021 and will run for four years.

In the past couple of weeks, the NFF administration under the leadership of its President and Member of the FIFA Council, Amaju Melvin Pinnick has sealed immaculate partnership deals with leading airline, Air Peace as the Official Airline of Nigerian National Teams, and with MTN as the Official Communications Partner of the Super Eagles and the National Teams.

Monday’s event that officially brings Premier Lotto into the mix of NFF’s VIP bouquet of partners and sponsors will hold at the Banquet Hall of Eko Hotels and Suites, Victoria Island, Lagos.

President of NFF,  Pinnick said on Sunday: “We are very excited to finally seal this partnership with Premier Lotto. We are happy with what they are doing and the processes and checks they have put in place to ensure integrity, credibility, diligence and sustainability.

“We did our due diligence and Premier Lotto came out smelling like roses. It is a partnership that we believe will last for a long time.”

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Premier Lotto, incorporated 20 years ago, is a gaming company founded and owned by Chief Kessington Adebukunola Adebutu (CON), and has a reputation for speedy payment of wins and all-round credibility for the business it does.

It is the first time in the history of Nigeria Football that a stream of top –notch players in Corporate Nigeria has shown tremendous confidence in the administration of the game to decide to ride with football full-throttle.

This has not happened in abeyance. It has been the outcome of seamless qualifications of the Super Eagles and the National Teams for major international championships and tournaments – the latest being the Super Eagles’ ferocious start to the FIFA World Cup Qatar 2022 qualification series with six maximum points from two matches and all but set to reach the last qualifying round scheduled for March 2022.

 

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

Sanusi set for record-extending tenure as Nigeria’s football politicians assemble in Asaba

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BY KUNLE SOLAJA.

Speculations gathered ahead of the 2024 Annual General Meeting of the Nigeria Football Federation holding in Asaba on Friday have it that tenure elongation for the General Secretary, Dr. Mohammed Sanusi, is a major item on the agenda.

Neither formal confirmation nor denial has been issued since one of the leading newspapers in Nigeria, ThisDay dropped the hint.  

 The agenda of the meeting is also not made public. Dr, Sanusi is the longest-serving General Secretary in history having been in office from 30 March 2015 making 3,476 days or nine years six months and four days.

It easily drowned that of his closest rival in tenure – Sani Toro whose tenure from 21 December 1993 to 3 May  1999 is merely 2020 days or five years, six months and 12 days.

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 Thus, no one had enjoyed a longer period in office than the incumbent, Dr. Mohammed Sanusi.  It is speculated that the tenure will be extended as NFF has reported that all delegates have arrived in the Delta State capital by Thursday evening.

The NFF Annual General Assembly, the first of which took place 90 years ago in Lagos on 19 February 1934, is the biggest assemblage of football administrators and stakeholders in the country.

In one such meeting on 24 July 2008 in Makurdi, the football body changed its name from NFA to NFF.

This year, according to a press release by the NFF, the plenary will have in attendance, the chairmen and secretaries of football associations in the 36 States and the Federal Capital Territory, chairmen and secretaries of the Nigeria Premier Football League, Nigeria National League, Nigeria Women Football League and the Nationwide League One, as well as chairmen and secretaries of the referees’ association, players’ union and coaches’ association. This group of 88 makes up the Congress.

 They are joined by the members of the NFF Executive Committee and the management team as well as former NFF Presidents and General Secretaries.

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The Minister of Sports Development, John Owan Enoh, is announced as the special guest. Nigeria’s Member of the FIFA Council, Amaju Melvin Pinnick is also expected as well as a representative of the West African Football Union (WAFU B).

The Governor of Delta State, Sheriff Francis Oborevwori will declare the General Assembly open. 

Venue is the Unity Hall of the Delta State Government House.

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Governing Bodies

Like in Egypt, former Nigerian Olympian, Sadiq Abdulahi wants Tinubu to declare ‘State of Emergency’ in Sports

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Former Nigerian tennis player and Olympian, Prof. Sadiq Abdulahi has called for drastic action to arrest the decline of Nigeria in global sporting events.

  The former tennis player who is now a professor in the United States declared that the “failure to win a medal at the regular 2024 Paris Olympics, the few medals at the Paris Paralympic and the fallout at the National Youth Sports Festival has exposed the deep problems facing the sport’s sector.”

  He wants Nigeria to have the same approach that the Egyptian president has taken while reacting to the country’s performance at the Paris 2024 Olypics.

Egypt’s President Abdel-Fattah al-Sisi ordered  a comprehensive evaluation of sports federations that  participated at the Paris Olympic Games, following a mission report submitted by the country’s sports minister.

 According to Prof. Abdulahi, the National Sports Federations charged with the preparation of elite athletes have failed to do their job despite the cry for funding from the government.

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“Federal Government cannot adequately fund all the Olympics sports. It is impossible.

“By declaring a state of emergency, new people, new approaches and new funding models will be identified. More importantly, the Federal Government will redefine grassroots sports development.

“We will lay sustainable foundation for sports development.”

Continuing, he called for the return of the National Sports Commission (NSC) which enabling decree was abolished through Decree No. 7 of 1991, but came back through presidential proclamation under Sani Abacha before it was abolished again.

 The original NSC was established in 1964 as National Sports Council before the promulgation of Decree 34 of 1971 which legalised it as  the apex Federal Government agency to control, regulate and organize sports.

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  “The FG may now bring back the National Sports Commission or the National Sports Authority. Our emerging national economy with the full participation of the private sector can support this new beginning. I hope this helps.” 

RELATED STORY: President Al-Sisi orders sports system overhaul

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Governing Bodies

CAF gives Yoruba and Arabic interpretations of  ‘OLA’ the Super Cup 2024 Official Match Ball

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The Confédération African of Football, CAF, has given the linguistics interpretation of OLA, the confederation’s official match balls produced by Puma which has also unveiled a special edition for the Super Cup duel holding on Friday in Saudi Arabia.

According to CAF, OLA, symbolizing the dynamic and energetic nature of African football, means “wealth,” “honour,” and “respect” in Yoruba and “rise” and “success” in Arabic.

The OLA ball stands out with its vibrant design and cultural significance. “OLA” 

The ball is a mix of black and gold, representing power and sophistication. The ball will be the centrepiece of the eagerly-awaited match between the two giants of African football.

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