Connect with us

Nigerian Football

GTI: Unlocking potentials of partnership deals in sports assets

blank

Published

on

blank
GTI’s Group Managing Director, Abubakar Lawal promises more support for Nigerian sports

Partnership deals have become a driving force in the development of sports assets globally, and Nigeria being a sport-loving country is never an exception.

From economic growth to social empowerment, partnership deals have the power to transform the trajectory of sports and the lives of those connected to it.

These collaborations often involve financial investments, sponsorships, brand activations and technological integration which are essential for advancing the sports ecosystem.

As a kicker, sports assets encompass the tangible and intangible components within the sports industry.

Typical examples of sports assets include leagues, tournaments, teams/clubs, stadia, broadcasting rights and other intellectual properties that drive entertainment, fan-engagement cum revenue generation.

Advertisement

In Nigeria, prominent examples of sports assets include the Nigeria Premier Football League (NPFL) and the President Federation Cup (PFC).

Both serve as national treasures that showcase football talent and the promotion of a unifying spirit across the country.

As noted earlier, these assets are not just platforms for competition; they are tools for community development, talent discovery and international representation.

They hold immense potential to contribute to Nigeria’s economy or GDP, enhancement of the global image of the country and promote corporate brands when managed effectively.

For example, in the past three years, GTI Group has remained focused, resolute and at the forefront of helping in restructuring and repositioning the elite league in the country by laying a solid structure that drives positively the business aspect of the beautiful game.

Advertisement

Thus, partnerships in sports assets involve strategic alliances between sports entities and corporate organizations. These alliances are not limited to financial sponsorships; they often include branding opportunities and media rights collaborations.

For instance, companies invest in sports assets to increase visibility and align their brand with the passion of sports fans. In return, sports organizations benefit from this support by improving their infrastructure, operational systems, enhancing professionalism and expanding their reach.

This win-win scenario drives the industry forward, creating an environment conducive for innovation and growth.

Globally, sponsorships have helped to drive social change and community development. A prime example is MasterCard’s collaboration with Major League Baseball, which integrates social causes like cancer awareness into its sponsorship strategy.

Similarly, various sports events are organized to promote advocacy for healthy living. Partnerships can help align commercial success with social impact, benefitting both brands and the communities they serve.

Advertisement

The Media and Publicity department of GTI Group has continuously emphasized the critical role of Corporate Nigeria and other International

Conglomerates in supporting sports assets. These partnership deals have the capacity to unlock opportunities for economic growth and global competitiveness. Such investments are not only financially rewarding but also socially impactful, as they contribute to talent development, community building, and national pride.

The socio-economic gains of sports asset partnership deals could be summarized below:

1. Boosts GDP: By attracting investments, partnership deals create job opportunities in areas like event management, broadcasting and merchandising; thereby enhancing economic activities for these sports assets cum GDP of the country.

2. Talent Development: Sponsorships often fund grassroots programmes and help enable the discovery and nurturing of future stars in various sports disciplines.

Advertisement

3. Empowering Youth: Sports partnerships empower the socio-economic development of the youths, steering them away from negative influences like crime and fostering a culture of discipline and excellence.

4. Promoting inclusivity and unity: Sports have a unique ability to bring people together, while partnerships amplify this impact by supporting initiatives that promote social cohesion and community development.

These partnerships underscore GTI’s commitment to fostering growth in the sports sector by enhancing infrastructure, professionalism, and global competitiveness which Corporate Nigeria should latch on to take sports development to the next level in the country.

Therefore, we urge local and multinational corporate brands to exploit partnership deals with the NPFL, PFC and other sports assets for mutual benefits in order to build a vibrant sports economy we all crave.

Follow the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

Advertisement

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

Continue Reading
Advertisement

Nigerian Football

GTI Backs NSC, NFF Move to Boost NPFL Prize Money

blank

Published

on

blank

As the countdown begins for the commencement of the 2026/27 Nigeria’s lead football league’s season, strategic partners of the Nigeria Premier Football League (NPFL), GTI Asset Management & Trust Limited, have welcomed plans by the National Sports Commission (NSC) and the Nigeria Football Federation (NFF) to significantly increase the prize money for Nigeria’s top-flight football competition, describing the move as a major step towards strengthening the domestic game.

The proposed increase, recently announced by the country’s football authorities, is expected to enhance competition among clubs and improve the league’s attractiveness to investors and corporate sponsors.

In a statement issued on Wednesday, GTI’s Head of Media and Publicity, Andrew Ekejiuba, said the initiative demonstrated a renewed commitment by Nigerian sports administrators to reposition the NPFL as a commercially viable and globally competitive league.

“GTI commends this progressive initiative. Increasing the NPFL prize money sends a strong statement of intent that will undoubtedly motivate clubs, improve competitiveness and send the right signals to investors and stakeholders about the future of Nigerian football,” Ekejiuba said.

He added that additional financial support from the NSC would further strengthen league operations and accelerate ongoing reforms.

GTI, which has been involved in the league’s restructuring and commercial development over the past four years, also reaffirmed its commitment to supporting efforts aimed at transforming the NPFL into one of Africa’s leading football competitions.

According to Ekejiuba, the company has worked alongside the NPFL Board to improve corporate governance, enhance commercial opportunities and increase investor confidence in the league.

“The contributions of GTI Group cannot be overlooked. Over the last four years, we have remained steadfast in supporting the NPFL and helping to lay the foundation for a more structured, commercially viable and globally competitive football league,” he said.

The company stressed that collaboration among the NSC, NFF, NPFL Board and private-sector stakeholders would be critical to sustaining progress.

While welcoming the planned increase in prize money, GTI cautioned that deeper structural reforms would still be required to unlock the league’s full potential.

“It is not yet time to celebrate because there is still a great deal of work to be done,” Ekejiuba said.

He identified improved governance, club licensing, infrastructure development, broadcast production, content and data management, financial accountability and fan engagement as key areas requiring continued attention.

GTI said its long-term objective remains the creation of an accountable and transparent football ecosystem capable of attracting greater corporate investment and sponsorship into Nigerian football.

The company also noted that the current financial value of the NPFL, including the recently announced grant support, represents only a fraction of the league’s potential earnings.

“This collaboration between the NSC and NFF further complements the efforts of the NPFL Board and GTI. We welcome more partners to join this transformation journey because the current value, including the grant recently announced, represents less than two per cent of the league’s overall potential revenues which we expect to unlock over the next five years,” Ekejiuba said.

The latest endorsement from GTI comes as stakeholders intensify efforts to improve the commercial profile of the NPFL and position it as a stronger contributor to the growth of Nigeria’s football industry.

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

 

Continue Reading

Nigerian Football

Tributes Flow as Nigeria Bids Farewell to Coaching Icon Onigbinde

blank

Published

on

blank

Prominent Nigerians from all walks of life gathered at Saint Stephen’s Cathedral, Modakeke, on Friday to pay their final respects to former Super Eagles coach and ex-Nigeria Football Federation (NFF) Technical Director, Chief Adegboye Onigbinde, whose burial rites drew dignitaries from across the country.

The solemn ceremony attracted top government officials, traditional rulers, political leaders, academics, philanthropists, religious figures, business executives, retired civil servants, former Nigeria internationals and football administrators, all united in celebrating the life and legacy of one of Nigeria’s most influential football personalities.

Tributes poured in for the late tactician, remembered as a pioneer who broke barriers for indigenous coaches in Nigerian football. Onigbinde was the first Nigerian coach to lead the country’s senior national team to the Africa Cup of Nations final and the first indigenous coach to take the Super Eagles to the FIFA World Cup finals.

Clergy members who officiated at the funeral service described the Modakeke High Chief as a man of integrity, discipline and service, whose influence extended beyond Nigeria to the global football community.

Beyond his achievements with the national team, Onigbinde served as Technical Adviser to the Trinidad and Tobago Football Association and later rose to become a Technical Advisor to FIFA.

Representing the NFF, former Super Eagles captain and current Technical Director, Augustine Eguavoen, paid glowing tribute to the late coach, describing him as a mentor who played a significant role in shaping his football career.

“Chief Onigbinde had a tremendous impact on my footballing career,” Eguavoen said. “He was a pathfinder who elevated the status of indigenous coaches through his intellect, professionalism and dedication to the game.

“The NFF recognises and appreciates his immense service to our country. He rose to the pinnacle of the coaching profession through hard work, discipline and commitment. He was a towering figure in coaching, not only in Nigeria but globally.

“He was the first Nigerian to lead our Eagles to silver medals at the Africa Cup of Nations and the first indigenous coach to guide the team at the FIFA World Cup. Even after retirement, he continued to contribute immensely as a resource person during NFF coaching programmes. His legacy is enduring and impressive.”

Eguavoen added that the nation and the football community would continue to cherish the contributions of the late coach while praying for the peaceful repose of his soul.

Former Nigeria captain and member of the NFF Technical and Development Committee, Dr Felix Owolabi, also extolled Onigbinde’s qualities, describing him as a courageous leader, an exceptional mentor and a man of unquestionable integrity whose knowledge of football earned him widespread respect.

Among those present at the funeral were former NFF General Secretary Ambassador Fanny Amun, NFF Director of Communications Dr Ademola Olajire, former Super Eagles captain Mutiu Adepoju, representatives of the Osun State Government, traditional rulers, former international players and ex-members of Shooting Stars Sports Club of Ibadan, where Onigbinde made a lasting impact both as coach and administrator.

blank

Dignitaries, football administrators, former internationals, traditional rulers and community leaders attend the burial rites of former Super Eagles coach and ex-Nigeria Football Federation Technical Director, Chief Adegboye Onigbinde, at Saint Stephen’s Cathedral, Modakeke, Osun State, on Friday, paying tribute to one of Nigeria’s most influential football figures.

The Nigeria Football Federation also demonstrated its support for the family by making a financial contribution towards the funeral arrangements.

Widely regarded as one of the architects of modern Nigerian coaching, Chief Onigbinde leaves behind a rich legacy of service, excellence and pioneering achievements that helped shape the development of football in Nigeria and beyond.

For many gathered in Modakeke on Friday, the farewell was not only a burial ceremony but also a celebration of a life devoted to the growth of the beautiful game.

 

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

 

Continue Reading

Nigerian Football

Osimhen Clarifies Absence from Super Eagles Friendlies, Dismisses Transfer Speculation

blank

Published

on

blank

Nigeria striker Victor Osimhen has moved to clarify the circumstances surrounding his absence from the Super Eagles’ forthcoming international friendly matches against Poland and Portugal, insisting that recent comments by head coach Eric Chelle were misunderstood.

The Galatasaray forward will not be part of Nigeria’s squad for the two high-profile friendlies this month, a development that sparked speculation after Chelle suggested that the striker was focused on resolving issues relating to a possible transfer.

While explaining the absence of key players from his squad, Chelle remarked that Osimhen could be on the verge of changing clubs, prompting widespread reports linking the Nigerian star to a move away from Turkish champions Galatasaray.

“We miss two players because Victor Osimhen may be about to change clubs,” Chelle had said.

The comments fuelled fresh speculation about the future of the 27-year-old striker, who has been linked with several top European clubs following another prolific season in Turkey.

Advertisement

However, Osimhen has now sought to calm the situation, revealing that he personally contacted the Super Eagles coach to discuss the remarks and clear up any misunderstanding.

In a statement posted on his Instagram Story, the Nigerian international stressed that Chelle’s comments had been taken out of context and did not reflect any intention to create controversy surrounding either his future or Galatasaray.

“I just got off the phone with Coach Eric Chelle regarding the comments about me in his recent interview,” Osimhen wrote.

“Unfortunately, his words have been taken out of context and blown out of proportion. He has great respect for Galatasaray, follows most of our games, and never intended to create any controversy.

“I appreciate the conversation, the opportunity to always represent my country, and I look forward to continuing to work with him. He is a great coach whom I respect a lot, and I kindly ask everyone to disregard the speculation surrounding this matter.”

Advertisement

Osimhen’s statement effectively confirms that his absence from the friendlies against Poland and Portugal should not be interpreted as a sign of tension with the national team setup. Rather, it appears to be a mutually understood arrangement as the striker manages personal and professional commitments during the transfer window.

The former Napoli star remains a central figure in Chelle’s plans as Nigeria continues preparations for the 2026 FIFA World Cup qualifying campaign and the 2027 Africa Cup of Nations.

For now, the Super Eagles will take on Poland and Portugal without their leading marksman. Still, Osimhen has reaffirmed both his commitment to Nigeria and his strong working relationship with the national team coach.

JOIN THE SPORTS VILLAGE SQUARE CHANNEL ON WHATSAPP:

https://www.whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

Advertisement

Continue Reading

Most Viewed