Nigerian Football
SPECIAL FEATURE: GTI’s Strategic Impact on NPFL
The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm. However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.
Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.
As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.
One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.
The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.
Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.
On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.
The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.
GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.
One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria. Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.
Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.
The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.
As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.
Nigerian Football
Remo Stars win Star War against Sunshine Stars to take temporary NPFL lead
Remo Stars on Saturday made it two straight wins in the Nigeria Premier League after labouring to a 1-0 defeat of Sunshine Stars of Akure to follow-up their last weekend 2-0 away win over Abia Warriors.
On Saturday, under eight minutes they shot ahead through Shuaibu Ibrahim. That was where the story ended as Sunshine Stars came up strongly and almost stalemated scores.
The win, though narrow, is enough to temporarily take Remo Stars to the top of the log after two games.
They are followed by Rivers United who beat Heartland 3-1. It is the second consecutive 3-1 loss that Heartland are getting in the two-week old season.
The situation could change on Sunday when other matches are played.
On the card are: Akwa United hosting Abia Warriors while Kano Pillars will be away to Bayelsa United.
Katsina United host Bendel Insurance and Niger Tornadoes will be home to Nasarawa United. Shooting Stars will host Plateau United.
Nigerian Football
Westerhof recommends Siasia for Super Eagles’ job
BY KUNLE SOLAJA, who was in Arnhem, Netherlands.
Former Nigeria manager, Clemens Westerhof has recommended one of his former players, Samson Siasia as the substantial coach for the Super Eagles.
Siasia was one of his players of the famed golden generation of the Super Eagles.
“I called him last month to greet him for his birthday and also to celebrate with him for the end of his five-year ban”, Westerhof told Sports Village Square at his house in Arnhem in the Netherlands.
According to him, Siasia is just like Keshi and that he has the capacity to turn the Super Eagles around for the better. Westerhof, the author of the famed ‘Golden Generation’ of the Super Eagles made his suggestion shortly after Germany’s Bruce Labbadia turned down the Nigerian job offer.
Westerhof remarked that he was surprised about the choice of Labbadia in the first instance and that the now Mali coach, Tom Saintfiet who is his friend could have been a better choice.
Saintfiet, a Belgian, was speculated among the coaches initially short-listed for the Super Eagles’ job. But Westerhof, before the naming of Austin Eguavoen, another member of his famous 1994 squad, strongly back Siasia for the job.
He remarked that he was in touch with the former striker as well as Austin Okocha whom he met with in London recently.
To Westerhof, Siasia has the same quality like Stephen Keshi to handle the Super Eagles. “He has done it before and I think he can still do it.”
Nigerian Football
Plateau United’s Doyeni is first scorer of Season 2024/25
The balls hit the nets 17 times this Sunday as the Nigeria Premier League Season 2024/25 burst into life this Sunday.
The first of the goals was from Plateau United’s Olawale Doyeni who converted a 24th minute penalty kick against Katsina United in an eventual 1-0 home win.
Another star-man of the the day is Enyimba’s Clinton Jephta who has become the season’s first hat-trickster. His three goals in the 65th , 70th and 73rd minutes sank heartland 3-1 in their home match.
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