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VIDEO: Diverging views as Pepsi films Qatar 2022 World Cup 2022 commercial in Moroccan city of Marrakech

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Pepsi’s World Cup commercial features young men donning the kits of three prominent football stars.

According to Morocco World News, soft drinks manufacturer Pepsi has chosen Morocco’s Red City – Marrakech – to film its advertising campaign for the upcoming 2022 World Cup, which will take place in Qatar between November 21 and December 18.

video that has been making the rounds on the internet in the past few days features behind-the-scenes shots of Pepsi’s campaign.

The video shows young men performing football stunts, wearing the kits of some of the teams set to participate in the World Cup with Pepsi’s logo; the young men were notably shown wearing the kit of Argentina’s Lionel Messi, as well as that of France’s Paul Pogba and Brazil’s Ronaldinho.

Pepsi is expected to release the advertising video in the coming days, weeks ahead of the Qatar World Cup’s kick off date.

Many attributed the choice of Marrakech’s old medina to its similarities with the old town of Doha, Qatar.

The video prompted differing reactions among Moroccan social media users, with some viewing the advertising campaign as a publicity stunt for Marrakech and Morocco as a tourist and shooting destination.

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Others, however, accused the 2022 Qatar World Cup of appropriating Morocco’s heritage and presenting it as Qatari heritage.

“Morocco is being subjected to a huge theft in all aspects of its heritage. The entire world will watch the World Cup and attribute all our cultural heritage to Qatar,” a Moroccan social media user said on Twitter.

In April, many Moroccans accused FIFA of similar acts during the World Cup draw ceremony. During the ceremony, the federation decorated the stage in Qatar with a huge golden gate with a mosaic identical to that of Fes’ royal palace.

Thanks to its varied landscapes, including deserts and mountains, Morocco has in recent decades become an attractive tourist and shooting destination.

Marrakech’s mystic vibes and old medina made for the perfect cinematography for the theme of 2022 Qatar World Cup.

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The 2022 World Cup will see the participation of Morocco, which will compete in Group F alongside Canada, Belgium, and Croatia.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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International Football

Former Chelsea manager, Pochettino takes over US men’s team

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Nottingham Forest v Chelsea - The City Ground, Nottingham, Britain - May 11, 2024 Chelsea manager Mauricio Pochettino arrives at the stadium before the match REUTERS/Molly Darlington/File Photo

Former Chelsea manager Mauricio Pochettino has been named new coach of the United States men’s team, U.S. Soccer announced on Tuesday.

Pochettino, who parted ways with Premier League side Chelsea in May after one season in charge, will take the reins of the national team ahead of the 2026 World Cup, which will be co-hosted by Mexico, Canada and the United States.

The Argentine, a former Paris St Germain and Tottenham Hotspur manager, said his decision to join U.S. soccer was not just about football, but about the journey the country was on and he could not pass up the opportunity.

“The energy, the passion, and the hunger to achieve something truly historic here – those are the things that inspired me,” he said in a statement.

“I see a group of players full of talent and potential, and together, we’re going to build something special that the whole nation can be proud of.”

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U.S. Soccer Sporting Director Matt Crocker said Pochettino was a “serial winner with a deep passion for developing players”.

“His track record speaks for itself, and I am confident that he is the right choice to harness the immense potential within our talented squad. We are thrilled to have Mauricio on board as we embark on this exciting journey to achieve success on the global stage.”

The U.S. have been without a permanent coach since a humiliating early exit from the Copa America on home soil in July led to the sacking of Gregg Berhalter after his second stint as head coach.

The 51-year-old boss was first appointed in 2018 and led the Americans to the knockout stages of the 2022 World Cup, but just weeks later found himself embroiled in a bitter public row with one of the team’s brightest emerging talents, Gio Reyna.

U.S. Soccer’s search for a new coach when Berhalter’s contract expired at the end of 2022 included names such as Canada coach Jesse Marsch, but they ultimately rehired Berhalter in June last year with the full support of the players.

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However, it proved unsuccessful as the U.S. failed to progress beyond the group stages of the Copa America after a shock 2-1 defeat to Panama and a crushing 1-0 loss to Uruguay.

Pochettino will take over after Mikey Varas, who has been appointed interim coach, oversaw friendlies against Canada last Saturday and New Zealand on Tuesday.

The U.S. drew 1-1 with New Zealand in Cincinnati after Christian Pulisic’s goal was cancelled out by Ben Waine’s late equaliser.

The U.S. will next play friendlies against Panama on Oct. 12 and Mexico three days later.

-Reuters

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BREAKING – Video: Osimhen accepts to join Galatasaray

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At last, Nigeria’s striker Victor Osimhen is out of the limbo. He has accepted to join Galatasaray on loan.

He is now asking for a release clause at Napoli to become €75m instead of €130m

He also wants a break clause for January in case top clubs approach him over move.

The final points  are being discussed. He has been videoed celebrating with the Turkey club’s fans.

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Uruguay striker Suarez to play last international match on Friday

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Uruguay striker Luis Suarez announced his international retirement on Monday, ending a 17-year career with his national team as their top scorer with 69 goals.

The 37-year-old, who has 142 caps for his country, made his international debut in 2007 and was key in the squad that reached the semi-finals of the 2010 World Cup and won the Copa America a year later.

“Friday will be my last match with my country’s national team,” an emotional Suarez told a press conference.

“The fact that is my decision to retire and that I’m not retired because of injuries or that they stop calling me for one thing or another, that gives me a lot of comfort, it helps me individually.

“It’s difficult but it gives me peace of mind that until the last game I have given my all, and that flame has not been extinguished little by little,” the striker added.

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Uruguay take on Paraguay at the Centenario stadium in Montevideo on Friday in the South American qualifiers for the 2026 World Cup before facing Venezuela four days later.

Suarez scored the stoppage-time goal against Canada that secured third place at the Copa America in July and the striker added that one of his aims was to show he could continue to contribute to the national team.

“My dream was for my children to see me win something important with the national team … that last goal was very nice for them and even though it wasn’t a trophy to take home, it was very nice for them,” he said.

“I wanted to show people again that I can continue to contribute to the national team and, well, I had the Copa America and yes, I could have done it (retired) perfectly after that, but having analysed the situation, I want to do it with my people, in my stadium.

“I want my children to live this experience. Saying goodbye with the people here is something that I don’t know if many have done.”

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Suarez has already said Inter Miami will be his last club after joining the Major League Soccer side last year to reunite with former Barcelona teammates Lionel Messi, Sergio Busquets and Jordi Alba.

-Reuters

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