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Y’ellooo! NFF hooks MTN as Official Partner of the Super Eagles

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Pinnick and Toriola exchange the agreement

Nigeria’s football firmament was emblazoned in all-yellow on Thursday as the Nigeria Football Federation and MTN Communications signed a partnership agreement that made the telecommunications company the “Official Communications Partner of the Super Eagles and other National Teams.”

At an event attended by, among other eminent dignitaries the Honourable Minister of Youth and Sports Development,  Sunday Dare in Lagos, both parties inked an agreement that is worth N500 million-a-year with several other opportunities and possibilities in the mix as the contract runs.

“This is something I will call a marriage of the king of telecom and the king of sports. MTN is the king of telecom and Football is the king of sports, as is well –established.

“This event today is in sync with the thinking and desire of the Federal Government and the Federal Ministry of Youth and Sports for our sports federations – which is for them to be self –funding. I appreciate MTN for taking this step and I encourage other corporate bodies to come and partner with our sports federations. Government alone cannot do it all.”

President of the NFF and FIFA Council Member, Amaju Melvin Pinnick lauded MTN for its patience, doggedness and forthrightness along the line while the partnership was being processed, and said he was overwhelmed with joy that the day has finally come to consummate a relationship that he had dreamt so much about over the years.

“MTN is a really big and capable partner to have on your side. I thank them for their forbearance while the process was on and so many crooked sticks were turning up. My joy is that today has come. We have this vision as a Board of the NFF to achieve absolute self-funding for the Federation before we leave office, and I believe that with this, we are walking close towards realizing our vision.”

Chief Executive Officer of MTN Nigeria, Karl Toriola said his company was also excited to partner with Nigeria Football, which he described as “a platform to support a force that greatly unifies Nigerians,” saying it has always been the dream of his company since coming into Nigeria 20 years ago to find and utilize a platform that unites and impacts on the lives of Nigerians.

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Sports Minister Dare (middle), Pinnick (third from left); Toriola third from right); Ogba (left); Amokachi (seconf from right); Okigbo (right) and Ahmed Musa (second from left)


“No platform unites, excites and entertains people and nationalities more than football. MTN sponsored the FIFA World Cup South Africa 2010 – the only one that has been held on African soil till date.

“We have also sponsored several editions of the AFCON. Even though this is our first time getting involved with the National Teams in Nigeria, we have sponsored several grassroots and impactful programmes on football in this country.

“It is a delight to get onto the really big time with the NFF and it is an opportunity we do not take for granted.” Chairman of MTN and pioneer Vice Chairman of the Nigeria Communications Commission, Dr Ernest Ndukwe described the union as “a significant partnership.”

Also at the occasion were Mallam Shehu Dikko (NFF 2nd Vice President/Chairman, LMC); Chief Obinna Ogba (Chairman, Senate Committee on Sports/NFF Board Member); Ms Aisha Falode (NFF Board Member/Chairman NWFL); Dr Omobola Johnson, Mohammed Ahmad and Andrew Ali (Directors of MTN); Mr Tobe Okigbo (MTN Corporate Services Officer); Daniel Amokachi (SA to Mr President on Sports); Charity Kadiri (NFF Director of Finance); Ademola Olajire (NFF Director of Communications); Okey Obi (NFF Director of Legal); Dayo Enebi Achor (NFF Head of International) and; President/CEO of HotSports, Taye Ige.

Super Eagles’ captain Ahmed Musa also led William Ekong, Wilfred Ndidi and Victor Osimhen to the epoch-making event.



Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

Sanusi set for record-extending tenure as Nigeria’s football politicians assemble in Asaba

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BY KUNLE SOLAJA.

Speculations gathered ahead of the 2024 Annual General Meeting of the Nigeria Football Federation holding in Asaba on Friday have it that tenure elongation for the General Secretary, Dr. Mohammed Sanusi, is a major item on the agenda.

Neither formal confirmation nor denial has been issued since one of the leading newspapers in Nigeria, ThisDay dropped the hint.  

 The agenda of the meeting is also not made public. Dr, Sanusi is the longest-serving General Secretary in history having been in office from 30 March 2015 making 3,476 days or nine years six months and four days.

It easily drowned that of his closest rival in tenure – Sani Toro whose tenure from 21 December 1993 to 3 May  1999 is merely 2020 days or five years, six months and 12 days.

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 Thus, no one had enjoyed a longer period in office than the incumbent, Dr. Mohammed Sanusi.  It is speculated that the tenure will be extended as NFF has reported that all delegates have arrived in the Delta State capital by Thursday evening.

The NFF Annual General Assembly, the first of which took place 90 years ago in Lagos on 19 February 1934, is the biggest assemblage of football administrators and stakeholders in the country.

In one such meeting on 24 July 2008 in Makurdi, the football body changed its name from NFA to NFF.

This year, according to a press release by the NFF, the plenary will have in attendance, the chairmen and secretaries of football associations in the 36 States and the Federal Capital Territory, chairmen and secretaries of the Nigeria Premier Football League, Nigeria National League, Nigeria Women Football League and the Nationwide League One, as well as chairmen and secretaries of the referees’ association, players’ union and coaches’ association. This group of 88 makes up the Congress.

 They are joined by the members of the NFF Executive Committee and the management team as well as former NFF Presidents and General Secretaries.

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The Minister of Sports Development, John Owan Enoh, is announced as the special guest. Nigeria’s Member of the FIFA Council, Amaju Melvin Pinnick is also expected as well as a representative of the West African Football Union (WAFU B).

The Governor of Delta State, Sheriff Francis Oborevwori will declare the General Assembly open. 

Venue is the Unity Hall of the Delta State Government House.

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Governing Bodies

Like in Egypt, former Nigerian Olympian, Sadiq Abdulahi wants Tinubu to declare ‘State of Emergency’ in Sports

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Former Nigerian tennis player and Olympian, Prof. Sadiq Abdulahi has called for drastic action to arrest the decline of Nigeria in global sporting events.

  The former tennis player who is now a professor in the United States declared that the “failure to win a medal at the regular 2024 Paris Olympics, the few medals at the Paris Paralympic and the fallout at the National Youth Sports Festival has exposed the deep problems facing the sport’s sector.”

  He wants Nigeria to have the same approach that the Egyptian president has taken while reacting to the country’s performance at the Paris 2024 Olypics.

Egypt’s President Abdel-Fattah al-Sisi ordered  a comprehensive evaluation of sports federations that  participated at the Paris Olympic Games, following a mission report submitted by the country’s sports minister.

 According to Prof. Abdulahi, the National Sports Federations charged with the preparation of elite athletes have failed to do their job despite the cry for funding from the government.

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“Federal Government cannot adequately fund all the Olympics sports. It is impossible.

“By declaring a state of emergency, new people, new approaches and new funding models will be identified. More importantly, the Federal Government will redefine grassroots sports development.

“We will lay sustainable foundation for sports development.”

Continuing, he called for the return of the National Sports Commission (NSC) which enabling decree was abolished through Decree No. 7 of 1991, but came back through presidential proclamation under Sani Abacha before it was abolished again.

 The original NSC was established in 1964 as National Sports Council before the promulgation of Decree 34 of 1971 which legalised it as  the apex Federal Government agency to control, regulate and organize sports.

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  “The FG may now bring back the National Sports Commission or the National Sports Authority. Our emerging national economy with the full participation of the private sector can support this new beginning. I hope this helps.” 

RELATED STORY: President Al-Sisi orders sports system overhaul

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Governing Bodies

CAF gives Yoruba and Arabic interpretations of  ‘OLA’ the Super Cup 2024 Official Match Ball

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The Confédération African of Football, CAF, has given the linguistics interpretation of OLA, the confederation’s official match balls produced by Puma which has also unveiled a special edition for the Super Cup duel holding on Friday in Saudi Arabia.

According to CAF, OLA, symbolizing the dynamic and energetic nature of African football, means “wealth,” “honour,” and “respect” in Yoruba and “rise” and “success” in Arabic.

The OLA ball stands out with its vibrant design and cultural significance. “OLA” 

The ball is a mix of black and gold, representing power and sophistication. The ball will be the centrepiece of the eagerly-awaited match between the two giants of African football.

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