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Olympic sponsor Toyota withdraw TV Commercials at Tokyo 2020

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Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials in Japan amid lacklustre public support for the Olympics, with two-thirds of Japanese doubting organisers can keep the Games safe during the Covid-19 pandemic, according to a local media poll.

Toyota Motor Corp Chief Executive Akio Toyoda and other executives will not attend the opening ceremony either, Toyota said on Monday (July 19).

“It is true that Toyota will not be attending the opening ceremony, and the decision was made considering various factors including no spectators,” a spokesperson said.

“We will not be airing any commercials related to the Games in Japan,” she added.

Toyota has already begun airing its Olympic ads on Comcast Corp-owned broadcaster NBC in the United States and will continue to do so during the Olympic and Paralympic Games, according to a statement from Toyota Motor North America.

Some 60 Japanese corporations that have paid more than US$3 billion (S$4.09 billion) for sponsorship rights to the postponed 2020 Olympics now face a dilemma over whether to tie their brands to an event that has so far failed to win strong public backing.

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With just four days before the opening ceremony in Tokyo, 68 per cent of respondents in an Asahi newspaper poll expressed doubt about the ability of Olympic organisers to control coronavirus infections, with 55 per cent saying they were opposed to the Games going ahead.

Three-quarters of the 1,444 people in the telephone survey said they agreed with a decision to ban spectators from events.

As Covid-19 cases rise in Tokyo, now under its fourth state of emergency, public concern has grown that hosting an event with tens of thousands of overseas athletes, officials and journalists could accelerate infection rates in Japan’s capital and introduce variants that are more infectious or deadlier.

International Olympic Committee President Thomas Bach has said he hopes the Japanese public will warm to the Games once competition begins and as Japanese athletes begin winning medals. The Tokyo Olympics run July 23 through Aug. 8.

“We will continue to cooperate and work closely with organisers such as Tokyo Metropolitan Government, Tokyo 2020, and the IOC to ensure we have a safe and secure environment for the Games,” government spokesperson, Chief Cabinet Secretary Katsunobu Kato said at a regular briefing.

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Covid-19 cases

Games officials on Sunday reported the first Covid-19 case among competitors in the athletes’ village in Tokyo where 11,000 athletes are expected to stay during the Games. Since July 2, Tokyo 2020 organisers have reported 58 positive cases among athletes, officials and journalists.

Any major outbreak in the village could wreak havoc on competitions because those either infected or isolating would not be able to compete. Olympic officials and individual event organisers have contingency plans to deal with infections among athletes.

A Tokyo 2020 spokesperson said the village was a safe place to stay, adding that the infection rate among athletes and other Games-related people visiting Japan was nearly 0.1 per cent.

On Sunday, six British track and field athletes along with two staff members were forced to isolate after someone on their flight to Japan tested positive.

“Many athletes may have parties or ceremonies before they go to Tokyo where there may be cheering or greeting. So they may also have a risk to get infected in their own countries,” said Koji Wada, a professor at Tokyo’s International University of Health and Welfare and an adviser on the government’s coronavirus response.

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The latest surge in cases in Tokyo comes after four earlier waves, the deadliest of which was in January. New Covid-19 cases in Tokyo reached 1,410 on Saturday, the most since the start of the year, with new infections exceeding 1,000 for five straight days.

Most of those new cases are among younger people, as Japan has succeeded in getting most of its vulnerable elderly population vaccinated with at least one shot, although only 32 per cent of the overall population has so far received one.

Other headaches

Japanese musician Keigo Oyamada, who described in magazines decades ago how he had bullied his classmates, said on Twitter that he was stepping down as a composer for the Olympics’ opening ceremony, in the latest blow to the Games.

Olympics organisers on Monday had rebuffed calls for him to be dismissed.

Other officials have stepped down in the run-up to the Games for inappropriate comments, including the former head of Tokyo 2020, Yoshiro Mori, in February and the creative director for the opening and closing ceremonies, Hiroshi Sasaki, in March.

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In the political arena, South Korean President Moon Jae-in said he would not visit Japan for the Games or a first in-person summit with Prime Minister Yoshihide Suga after media reports cited a senior Japanese diplomat making offensive remarks about him.

Monday also brought a warning from the Tokyo 2020 organiser following local media reports of Games-related visitors drinking in downtown Tokyo. In an email, it warned Olympic participants who had completed their 14 days of isolation to comply with Tokyo’s emergency declaration rules by staying out of bars serving alcohol or restaurants “illegally” staying open after 8 p.m.

“These incidents have also been raised in the National Diet, and have the potential to severely damage the reputation of the Tokyo 2020 Games and your organisations,” it said.

For Tokyo residents already living with those lockdown restrictions, travel on their city’s roads became more difficult on Monday as the city readied for the start of the Olympics with new traffic restrictions, including reserved lanes for Olympic officials, athletes and journalists.

Transport authorities also hiked toll charges by 1,000 yen (S$12.46) for private vehicles using the network of elevated expressways that snake through the city in a bid to reduce traffic during the Games.

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-Reuters

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

Trump May Be Barred From World Cup and LA 28 Olympics

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FIFA President Gianni Infantino presents President Donald Trump with the FIFA Peace Prize during the draw for the 2026 soccer World Cup at the Kennedy Center in Washington, Friday, Dec. 5, 2025. (AP Photo/Stephanie Scarbrough, Pool, File_

The World Anti-Doping Agency is considering rewriting its rules to try barring President Donald Trump and all U.S. government officials from attending the LA Olympics in 2028, in a move that could also have implications for the World Cup being hosted by the U.S. this summer.

The proposal, on the agenda for next Tuesday’s meeting of the global drug-fighting watchdog’s executive committee, is the latest manoeuvre to come out of a yearslong refusal of the U.S. government to pay its annual dues to WADA.

The refusal is part of the American government’s unanimous, bipartisan protest of the agency’s handling of a case involving Chinese swimmers and other issues.

The Associated Press learned of the agenda item through correspondence it obtained between WADA and European officials involved in the agency’s decision-making. Two others with knowledge of the agenda confirmed the existence of the rules proposal to AP; they were not authorised to speak publicly about the agenda, which has not been released publicly.

The proposal was, in fact, first brought up in 2024, when U.S. authorities successfully lobbied for its rejection. The U.S. has since lost its seat on the executive committee.

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“In spite of WADA’s increasing threats, we continue to stand firm in our demand for accountability and transparency from WADA to ensure fair competition in sport,” said Sara Carter, the director of the U.S. Office of National Drug Control Policy (ONDCP).

The rule, if passed, would figure to be mostly symbolic, given the limits an international sports federation could have on the president of a country attending an event inside his own borders.

“I have never heard of a $50-million-budget Swiss foundation being able to enforce a rule to, for example, prevent the United States president from going anywhere,” said Carter’s predecessor at ONDCP, Rahul Gupta, who was on the WADA executive committee two years ago and led the movement to reject the proposal. “And the next question you have to ask is: How are you going to enforce it? Are they going to post a red notice from Interpol? It’s ludicrous. It’s clear they have not thought this through.”

In a news release after this story published, WADA said the AP story was “entirely misleading,” focusing on Fitzgerald’s statement to the AP that if proposals being discussed were “introduced, given that the rules would not apply retroactively, the FIFA World Cup, LA and Salt Lake City Games (in 2034) would not be covered.”

Fitzgerald’s only answer to three emails from AP seeking clarification on his initial response — specifically about how a rule that had not yet been adopted could or couldn’t be applied retroactively on events that are scheduled for the future — was: “I’m trying to say that it would not apply retroactively so those events would not be covered. Given that and the next meeting of the Board being scheduled for November, I don’t see how it could come into play for this year’s World Cup.”

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-AP

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CAF Dismisses Head of Judicial Bodies

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CAF Secretary General Veron Mosengo-Omba

The Confederation of African Football has dismissed Yasin Osman Robleh, the Djiboutian official who headed its judicial bodies for the past six years, in a move aimed at restoring confidence in the organisation’s disciplinary processes.

According to reports from convergence sources, the decision was confirmed on Saturday by CAF Secretary General Veron Mosengo-Omba, bringing an abrupt end to Robleh’s tenure overseeing the confederation’s disciplinary and investigative committees since 2019.

Robleh’s position reportedly came under increasing pressure following the controversy surrounding sanctions imposed after the Africa Cup of Nations Final between Morocco and Senegal. The disciplinary decisions that followed the match sparked criticism from several quarters and placed CAF’s legal framework under intense scrutiny.

In response to the situation, CAF’s Executive Committee has appointed Togolese lawyer Cedric Egai, currently the confederation’s Director of Legal Affairs, as interim head of the judicial bodies.

Egai is expected to stabilise the organisation’s legal arm while CAF works toward appointing a permanent successor to Robleh.

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Disciplinary Decisions Delayed

The leadership change has already affected ongoing disciplinary processes within the confederation. CAF’s disciplinary committee reportedly held hearings last Thursday on several cases, including the high-profile encounter involving Egypt’s Al Ahly and Morocco’s AS FAR.

However, decisions on those matters have been temporarily put on hold pending the confirmation of new leadership within the judicial structure.

Sources indicate that once a permanent successor is appointed, CAF will move swiftly to conclude outstanding disciplinary rulings affecting both clubs and national teams.

Restoring Confidence

The move is widely seen as part of CAF’s effort to restore confidence in its judicial system following weeks of controversy surrounding disciplinary decisions at major competitions.

Robleh’s departure closes a significant chapter in CAF’s legal administration, while Egai’s interim appointment signals a potential shift in leadership and governance at a critical time for African football.

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Countdown Rule Introduced To Crack Down on Time-Wasting in Substitutions and Spot Kicks

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FIFA and IFAB after the meeting that brings out landmark changes to reduce tempo disruption

Global football’s law-making body, The International Football Association Board (IFAB), has approved a landmark package of reforms aimed at protecting effective playing time, reducing time-wasting and strengthening disciplinary oversight ahead of the FIFA World Cup 2026.

The decisions were taken at IFAB’s 140th Annual General Meeting (AGM), chaired by Mike Jones, President of the Football Association of Wales, during celebrations marking the FAW’s 150th anniversary.

The reforms, which will apply from the 2026/27 season and be implemented at the 2026 World Cup and other competitions, respond to growing calls across the football community for measures that preserve match tempo and reduce deliberate disruption.

Five-Second Countdown for Throw-Ins and Goal Kicks

Building on last season’s amendment preventing goalkeepers from holding the ball for excessive periods, IFAB has extended the countdown principle to throw-ins and goal kicks.

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If a referee judges that a restart is being deliberately delayed, a visible five-second countdown will begin. Failure to put the ball back into play within that period will result in possession being awarded to the opposing team. In the case of a delayed goal kick, the sanction escalates to a corner kick for the opposition.

The measure is designed to eliminate a common time-management tactic frequently deployed late in matches.

Strict Timelines for Substitutions

To further streamline match flow, substituted players must leave the field within 10 seconds of the substitution board being displayed or the referee’s signal being given.

Players who exceed that limit must still exit immediately, but their replacement will not be allowed to enter until the next stoppage after one minute of running clock time has elapsed — effectively discouraging slow exits intended to run down the clock.

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Mandatory One-Minute Absence After On-Field Treatment

Under another significant change, players who receive on-field medical assessment — or whose injury prompts a stoppage — must leave the pitch and remain off for at least one minute once play resumes.

The rule aims to curb tactical injury interruptions while still safeguarding genuine medical needs.

IFAB also approved further trials to assess goalkeeper-related tactical injury delays and explore deterrent options.

VAR Protocol Expanded to Include Second Yellow Cards

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In a notable development for officiating, IFAB expanded the Video Assistant Referee (VAR) protocol.

The VAR will now be permitted to review:

  • Red cards resulting from a clearly incorrect second yellow card;
  • Mistaken identity cases where the wrong player is cautioned or sent off;
  • Clearly incorrectly awarded corner kicks, provided the review can be completed immediately without delaying the restart.

The move addresses longstanding criticism that second cautions — unlike straight red cards — were previously outside VAR review scope, despite their decisive impact on matches.

IFAB also confirmed continued trials of semi-automated offside technology (SAOT) and ongoing development of FIFA-led Football Video Support (FVS).

Amendments to the Laws of the Game 2026/27

The next edition of the Laws of the Game, effective 1 July 2026 (with early adoption permitted), will introduce further clarifications and adjustments:

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  • Law 3: Senior ‘A’ international friendlies may now allow up to eight substitutes, expandable to eleven by mutual agreement.
  • Law 4: Non-dangerous equipment will be permitted if safely covered.
  • Law 5: Referee body cameras (head- or chest-mounted) may be used at competition discretion, with organisers controlling footage.
  • Law 8: Clarifies that a dropped ball will be awarded to the team that would likely have retained possession.
  • Laws 10 & 14: Formal incorporation of guidance on accidental “double touch” penalty incidents.
  • Law 12: Where advantage is played for denying an obvious goalscoring opportunity and a goal is scored, the offender will not be cautioned.

Focus on Discriminatory Behaviour and Player Protests

Looking ahead to the 2026 World Cup, IFAB agreed that further consultation will be undertaken to develop tougher measures against discriminatory conduct.

The board will also examine scenarios where:

  • Players leave the field collectively in protest of refereeing decisions;
  • Players cover their mouths while confronting opponents — a practice viewed as undermining transparency.

A Forward-Looking Agenda

The AGM, attended by representatives from FIFA, The FA, the Scottish FA, the FA of Wales, the Irish FA and IFAB administration, signals what officials described as a decisive effort to modernise the sport.

With the 2026 World Cup on the horizon, IFAB’s reforms represent one of the most comprehensive tempo-focused overhauls in recent years — an attempt to ensure that football remains faster, fairer and more resistant to manipulation of time.

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