Organizers of the 2028 Los Angeles Olympic and Paralympic Games unveiled the event’s official visual identity on Monday, a ​floral-themed design system meant to reflect the city’s landscape, neighbourhoods and ‌cultural character.

The branding will appear across competition venues, fan areas, citywide installations, signage, digital platforms and broadcast presentations during the Games, LA28 said.

At the centre of the design is ​the “Superbloom,” a reference to the bursts of wildflowers that can blanket ​parts of Southern California after periods of rain.

LA28 said the ⁠concept was intended as a metaphor for the Games, with years of ​preparation culminating in a short, high-profile global event.

The core graphic is built around ​13 individual blooms, which organizers said represent different elements of Los Angeles, from its entertainment culture to its neighbourhoods, people and native landscape.

The colour palette draws on the Bird of ​Paradise, the official flower of Los Angeles, and is grouped into four ​families – Poppy, Scarlet Flax, Bluebell and Sagebrush – to evoke the region’s terrain and vegetation.

Organizers said ‌the ⁠typographic style was inspired by Los Angeles street signage, including strip mall and hand-painted storefront lettering, in an effort to give the identity a distinctly local feel.

LA28 said the design was developed to work across a wide range ​of settings, from ​nearly century-old venues ⁠to new facilities, while also accounting for broadcast requirements, digital formats and lighting conditions. The organising committee partnered with ​design studio Koto on the project.

The identity was unveiled more ​than ⁠two years before the Olympic opening ceremony in what organizers described as an unusually early rollout, allowing partners and stakeholders more time to incorporate the branding into ⁠their ​materials.

Los Angeles will host the Olympics for a ​third time in 2028, after staging the Games in 1932 and 1984. It will also host ​the Paralympics for the first time.

-Reuters

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Organisers of the 2028 Los Angeles Olympics said on Monday that registration for the first ticket draw will close on March 18, as the Games ​begin to take shape with the first baseball qualifiers confirmed and the soccer tournament ‌schedule expanded.

More than five million fans from 197 countries and territories have registered at tickets.la28.org since January for a chance to buy tickets, LA28 said, underscoring strong early demand for the Summer Games, which are due ​to open on July 14, 2028.

Fans who register by the March 18 deadline will ​be eligible for a lottery to receive a purchase window for the ⁠first ticket release, scheduled for April 9-19.

There will also be a local presale running from April ​2-6 for eligible residents in parts of Southern California and Oklahoma. Oklahoma City will host softball ​and canoe slalom.

LA28 said selected applicants would be notified by email between March 31 and April 7. Fans picked for the first sale window will be able to buy up to 12 tickets for Olympic events, ​subject to availability, with a four-ticket cap for each of the opening and closing ceremonies.

BASEBALL RETURNS

The ​ticketing update comes as the first teams booked places in the Olympic baseball tournament through the 2026 World ‌Baseball ⁠Classic. The Dominican Republic and Venezuela secured qualification spots from the Americas, joining host United States in the six-team field.

Baseball, one of the sports added to the LA28 programme, will return to the Olympics for the first time since the Tokyo Games and will be played at Dodger ​Stadium from July 13-19. ​The remaining three places ⁠will be decided through international qualifying tournaments in 2027 and 2028.

LA28 also confirmed that the Olympic soccer tournament will begin on July 10, four ​days before the opening ceremony, following a decision by the International ​Olympic Committee Executive ⁠Board to extend the competition window.

Organisers said the longer schedule would give teams two additional rest days compared with previous Games.

Group-stage and quarter-final matches will be staged in seven U.S. cities – New York, ⁠Columbus, ​Nashville, St. Louis, San Jose, San Diego and Pasadena – with ​the men’s and women’s gold medal matches to be played at the Rose Bowl.

LA28 said kickoff times and the full ​schedule would be released later this year.

-Reuters

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Athletes at the Milano Cortina Winter Games have raced through their free condom supply ahead of Valentine’s Day, leaving dispensers empty on Saturday, with more than a week of competition remaining.

According to a report by Reuters, organisers had distributed around 10,000 condoms across the city and mountain accommodation sites, continuing a long-standing Olympic tradition aimed at promoting safe relationships among competitors living in close quarters.

By Saturday, however, supplies had run out — adding Milan to a growing list of Olympic hosts where demand has comfortably exceeded expectations.

“Clearly, this shows Valentine’s Day is in full swing at the village,” International Olympic Committee spokesman Mark Adams told a press conference. “Ten thousand have been used — 2,800 athletes — you can go figure, as they say.”

Adams added with a smile: “It is rule 62 of the Olympic Charter that we have to have a condoms story. Faster, higher, stronger, together.”

Milano Cortina organisers later acknowledged that stocks had been depleted due to “higher-than-anticipated demand,” but assured that additional supplies were already on the way.

“Additional supplies are being delivered and will be distributed across all Villages between today and Monday,” organisers said in a statement. “They will be continuously replenished until the end of the Games to ensure continued availability.”

The unexpected shortage also surprised some athletes.

Mexican figure skater Donovan Carrillo said he had only just heard about the situation. “I just saw that this morning. I was, like, shocked as everyone else,” he said.

Mialitiana Clerc, an alpine skier representing Madagascar, noted that boxes once placed at building entrances were quickly emptied.

“There were a lot of boxes at the entrance of every building where we were staying, and every day, everything had gone from the boxes,” Clerc said. “I already know that a lot of people are using condoms, or giving them to their friends outside of the Olympics, because it’s a kind of gift for them.”

While medals remain the official measure of achievement at the Games, the empty dispensers suggest that the social side of the Olympics is also proceeding at full pace.

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