AFCON
HS MEDIA CAUTIONS NIGERIAN GOVERNMENT ON SPORTS BROADCAST RIGHTS…URGES BACKING FOR NTA
Nigeria’s leading sports marketing and broadcasting company, HS Media Group has urged the Federal Government to strategically support the local industry in line with its recent reforms, which is aimed at competitiveness in sports broadcasting in the country.
HS Media Group, which provided live broadcast for the Africa Cup of Nations held in Egypt last year, said that the government should empower and position the nation’s public broadcaster, the Nigerian Television Authority (NTA) to bid for sports broadcast rights of premium tournaments, including the English Premier League, the Spanish LaLiga in addition to the existing partnership with Federation of International Football Associations (FIFA) and the Confederation of African Football (CAF).
According to HS Media Group President/CEO, Mr Taye Ige, NTA has the competences, equipment and the reach to provide viewing experience for Nigerians in every corner of the country, while other stations would benefit from the rights.
He said that liberation of the Nigerian economy has worked positively for the country in several aspects, making reference to the telecommunication sector where opening up the industry has encouraged competitiveness among players and multiple choices by the consumers.
Ige however urged the government to be cautious by not breaching the spirit of liberalisation through an immediate review of ongoing broadcasting right.
“In the case of SuperSport for instance, the exclusive right to air the English Premier League for sub-Saharan Africa is expected to run till 2022,” he stated. “The government should allow that contract to run its full course while preparing the Nigerian broadcast sector for the next bid round. The government should remember that right issues are purely economic decisions that cannot be regulated by fiat but by market forces.”
Ige advised that the government should encourage broadcast operators in Nigeria to become competitive with their foreign counterparts in line with the pronouncement by the Minister of Information and Culture, Alhaji Lai Mohammed to reposition the industry.
In his words: “It is gladdening to hear the Minister of Information and Culture say that the National Broadcasting Commission (NBC) would immediately implement measures aimed creating jobs, promoting local content, boosting the advert industry and bringing the broadcast industry up to par with the best practices from around the world.
“I will therefore expect the government to follow its words with action by aggressively supporting local broadcast entities in all ways.”
NTA and HotSports, the leading subsidiary of HS Media Group, jointly provided live broadcast for the 2019 Africa Cup of Nations. Not only was HotSports the Official Marketing Agency for NTA’s AFCON transmission, the company also produced all AFCON 2019 matches from its Lagos studios on terrestrial stations of NTA across the country.
Founded in 1996, HotSports has exciting and authoritative sports broadcasting packages that offer brand owners a vehicle to the widest sports loving audience in Nigeria.
It is the Official Media Partner as well as marketing consultants to the Nigeria Football Federation and has become reputable as a go-getting company committed to adding value to clients’ sponsorship investments.
It has provided activations for leading brands around major continental and global sports events.
AFCON
Super Eagles’ Path to PAMOJA 2027 to Be Unveiled May 19

By Kunle Solaja.
Nigeria’s senior national team, the Super Eagles, will discover their route to the 2027 Africa Cup of Nations when the Confederation of African Football (Confederation of African Football) conducts the qualifying draw on May 19, 2026.
This is an exercise that will define the country’s pathway to the historic PAMOJA 2027 tournament.
The draw, coming after the conclusion of the preliminary round, will feature 48 teams, including co-hosts Kenya, Tanzania and Uganda. They will be pooled into 12 groups of four teams each. Only the top two teams from each group will progress to the final tournament, setting up what promises to be a fiercely competitive qualification series.
For Nigeria, a three-time African champion and podium finisher in three of the last four editions, the qualification format is familiar, but the stakes are evolving. They will need a good head start to avert the type of tragedy that defined their World Cup 2026 qualification campaign.
The Super Eagles have maintained a strong record in AFCON qualifying campaigns in recent years, yet inconsistency at the tournament proper has raised expectations for not just qualification, but a deeper continental impact.
The six-match qualification series will be spread across three FIFA international windows:
- * September–October 2026 (Matchdays 1 & 2)
- * November 2026 (Matchdays 3 & 4)
- * March 2027 (Matchdays 5 & 6)
This staggered schedule will test squad depth, technical stability, and administrative efficiency, which are areas that have historically influenced Nigeria’s performance as much as on-field quality.
East Africa Return and Logistical Implications
The 2027 tournament will mark AFCON’s return to the East African region for the first time since the 1976 Africa Cup of Nations.
For Nigeria, this introduces a different competitive environment—altitude variations, travel logistics across three host nations, and potentially unfamiliar playing conditions.
The tri-nation hosting model also means that teams must prepare for a geographically dispersed tournament, requiring early planning in scouting, acclimatisation, and logistics—areas where Nigeria has previously faced challenges in major competitions.
CAF is banking on the momentum generated by recent tournaments such as the 2023 Africa Cup of Nations and 2025 Africa Cup of Nations, both of which recorded significant commercial growth, increased sponsorship value, and expanded global broadcast audiences.
For Nigeria, one of Africa’s most marketable football brands, this growth presents both opportunity and pressure. Strong performances by the Super Eagles not only boost national pride but also reinforce Nigeria’s commercial relevance in African football’s evolving ecosystem.
While the May 19 draw will simply allocate opponents on paper, its implications run deeper. A favourable group could ease Nigeria’s passage, but recent AFCON qualifiers have shown that traditional hierarchies are narrowing, with emerging teams increasingly competitive.
For the Super Eagles, the road to PAMOJA 2027 is not just about qualification—it is about reasserting continental dominance in an era where African football is becoming more competitive, more commercial, and more globally visible.
The journey begins with the draw, but for Nigeria, expectations will stretch far beyond simply making the trip to East Africa.
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AFCON
CAF Sets AFCON 2027 Dates, but FIFA Approval Raises Autonomy Questions

By Kunle Solaja.
The Confederation of African Football (Confederation of African Football) has formally unveiled the competition window for the landmark Africa Cup of Nations, tagged PAMOJA 2027, setting the stage for what is shaping up to be one of the most politically and structurally significant tournaments in the competition’s history.
Scheduled to kick off on Saturday, 19 June 2027, with the final fixed for Saturday, 17 July 2027, the tournament marks only the second time the AFCON will be staged in the June–July window. The first was the expanded 24-team edition in the 2019 Africa Cup of Nations, a shift originally designed to align African football with the European off-season calendar and improve player availability.
A Return to June–July: Progress or Persistent Constraint?
While the timing suggests continuity with the 2019 precedent, it also underscores a deeper tension within African football governance. CAF’s confirmation that the dates required approval from the FIFA Council, following a meeting in Vancouver, raises renewed questions about the confederation’s operational autonomy.
Historically, AFCON scheduling has been vulnerable to external pressures, particularly from European clubs and leagues reluctant to release African players mid-season. The June–July calendar was initially seen as a strategic compromise. However, the necessity of FIFA ratification in 2027 signals that CAF’s flagship tournament still operates within a framework heavily influenced by global football politics.
This development may reignite debate about whether CAF is charting an independent course or increasingly aligning its decisions with FIFA’s broader international calendar priorities.
Beyond scheduling, AFCON 2027 represents a structural leap. For the first time, three nations—Kenya, Tanzania and Uganda—will jointly host the tournament.
This tri-nation model, branded “PAMOJA” (Swahili for togetherness), is more than symbolic. It reflects CAF’s attempt to decentralise hosting rights, reduce infrastructural pressure on single nations, and expand the tournament’s commercial and cultural footprint.
With a projected reach of over 400 million people across East Africa, the tournament offers significant opportunities:
- Market expansion: Opening new commercial corridors in a region historically underrepresented in hosting major football events.
- Infrastructure development: Accelerated investment in stadiums, transport, and tourism across three countries.
- Regional integration: Football as a tool for political and economic cooperation within East Africa.
Yet, the model is not without risks. Multi-country hosting introduces logistical complexities—border coordination, security harmonisation, and infrastructure parity—that CAF has not previously managed at this scale.
Waiting for Key Decisions
CAF has deferred the announcement of which cities or countries will host the opening match and final, decisions that will carry both symbolic and economic weight. These choices could influence regional balance and perceptions of equity among the co-hosts.
AFCON 2027 sits at the intersection of ambition and dependency. On one hand, it embodies innovation—a new hosting model and a reaffirmed global calendar alignment. On the other, it highlights lingering structural challenges, particularly CAF’s reliance on FIFA’s approval mechanisms.
As preparations unfold, the success of PAMOJA 2027 will likely be judged not just by the quality of football on display, but by how effectively CAF navigates these competing forces—continental aspiration versus global integration.
In many ways, AFCON 2027 will be a test of whether African football can expand its horizons without compromising its independence.
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AFCON
Morocco Begin Title Defence as AFCON 2027 Draw Holds May 19

By Kunle Solaja.
Defending champions Morocco will take the first formal step in their title defence when the Confederation of African Football (CAF) conducts the draw for the AFCON PAMOJA 2027 qualifiers on May 19, 2026, two days before the 122nd anniversary of the founding of FIFA.
Fresh from their triumph at the 2025 Africa Cup of Nations, the Atlas Lions now face the challenge of sustaining continental dominance as they begin the journey toward the historic East African finals, to be co-hosted by Kenya, Tanzania and Uganda.
As reigning champions, Morocco enter the qualifiers with a target on their back. Their recent rise, bolstered by strong World Cup performances and a deep pool of Europe-based talents, has elevated expectations both at home and across the continent.
But history suggests that defending an AFCON title is rarely straightforward. The qualifying format, which includes 48 teams drawn into 12 groups of four, leaves little margin for complacency. Only the top two teams in each group will progress, meaning even established powers must navigate a potentially tricky six-match campaign.
The qualifiers will unfold across three FIFA international windows:
- * September–October 2026 (Matchdays 1 & 2)
- * November 2026 (Matchdays 3 & 4)
- * March 2027 (Matchdays 5 & 6)
For Morocco, maintaining squad cohesion across these windows will be crucial. With players spread across Europe’s top leagues, managing fatigue, travel, and club-country balance will test the technical crew’s planning and depth.
AFCON 2027 will mark the tournament’s return to East Africa for the first time since the 1976 Africa Cup of Nations. The unique three-country hosting model introduces new logistical variables—ranging from climate and altitude differences to travel across multiple venues.
For Morocco, whose recent success has been built on tactical discipline and structured preparation, early adaptation to these conditions could prove decisive in their title defence.
CAF’s recent tournaments—including the 2023 Africa Cup of Nations and Morocco 2025—have recorded unprecedented commercial success, expanding the global reach of African football.
As defending champions, Morocco stand at the centre of this growth. Their performances will not only shape the competitive narrative of AFCON 2027 but also influence the tournament’s commercial appeal and global visibility.
While the May 19 draw will determine Morocco’s immediate opponents, the broader mission is clear: retain continental supremacy in an increasingly competitive African football landscape.
For the Atlas Lions, the road to PAMOJA 2027 is not merely about securing qualification—it is about proving that their recent triumph was not a peak, but the beginning of sustained dominance.
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