Tennis
LA LIGA IN SPONSORSHIP TIE-UP WITH REVAMPED ‘WORLD CUP’ STYLED DAVIS CUP
BY DAVID OWEN
La Liga has agreed to sponsor the Davis Cup, the reformatted men’s team tennis competition whose first new-look edition will culminate in November in the Spanish capital Madrid.
The four-year deal with Kosmos Tennis and the International Tennis Federation (ITF) will see the Spanish professional league football body promote the tournament – dubbed the ‘World Cup of Tennis’ – via international broadcasts in Europe, Asia, Africa, the United States and Latin America. The campaign will air throughout October.
According to David Haggerty, ITF President, the “innovative” cross-sport partnership will “widen our reach to not only tennis fans but other sports enthusiasts”.
For La Liga, Oscar Mayo, international business development director, said the fact that Spain – “our home market” – would “host the first two editions of the Davis Cup Finals and that other strategic markets for us are being considered to host future editions” were “key” in the decision to proceed.
Under the new format, 18 nations will compete in the finals, which are scheduled to take place between November 18 and 24 at the Caja Mágica in Madrid.
Qualification for these finals begins today (February 1), with 24 countries vying for 12 available slots. Qualification matches are due to take place in Brazil, Colombia, India, Australia, Germany and China, among other nations.
This will be the 108th edition of the Davis Cup in all and, while the new format has not been universally popular, it is expected to help provide an extra $25 million a year for global tennis development.
Tennis
Argentina’s Trungelliti makes history as oldest first-time ATP Tour finalist

Argentina’s 36-year-old Marco Trungelliti proved tennis dreams do not come with an expiration date when he became the oldest first-time tour-level finalist in the Open Era after beating the top seed at the Grand Prix Hassan II semi-finals in Marrakech on Saturday.
Trungelliti, who came through the tournament’s qualifiers, upset Italy’s defending champion Luciano Darderi 6-4 7-6(2) to break the previous record held by Victor Estrella Burgos of the Dominican Republic, who reached his first final aged 34 years in 2015.
Darderi, ranked 19 in the world, was only six-years-old when Trungelliti turned pro in 2008. With the victory, Trungelliti secured just his second career top-20 win.
“Of course, I believed it, that’s one of the reasons that I’m here. Otherwise, it wouldn’t be possible,” Trungelliti said in the on-court interview.
“I’ve worked a lot, me and my team and also my wife, my kid. We all believed in breaking the record basically and that’s exactly what we have done now.”
The milestone caps a remarkable journey for Trungelliti, who made his first ATP Tour semi-final in 2018 in Umag, Croatia – 402 weeks ago.
Having entered the tournament ranked 117 in the world, Trungelliti’s breakthrough week has already guaranteed he will crack the top 100 for the first time. He is currently ranked number 75 in the live rankings.
“It’s been happening the whole week, leaving the court with a victory,” added Trungelliti, who has dropped only one set at the tournament. “So hopefully (there) is one more to go.”
He will face Rafael Jodar on Sunday after the Spaniard prevented an all-Argentine final with a 6-2 6-1 victory over Camilo Ugo Carabelli.
-Reuters
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Tennis
Serena listed as eligible to return on February 22

Serena Williams has been listed as eligible to return to tennis by the sport’s drug-testing body (ITIA) as of February 22, though it remains unclear whether the 23-time Grand Slam champion will make a stunning comeback to the women’s tour.
The 44-year-old raised eyebrows late last year after rejoining the tennis anti-doping testing pool, though she denied at the time the move signalled she was preparing to return to the sport she dominated for nearly two decades.
She reignited speculation last month when she deflected questions about a possible return during an appearance on NBC’s “Today” show.
The Women’s Tennis Association did not immediately respond to a request for comment outside normal business hours.
Williams, who won her last Grand Slam singles title in 2017, has not competed since the 2022 U.S. Open.
-Reuters
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Tennis
Serena Williams denies pending return despite re-entering anti-doping test pool

Serena Williams has re-entered the tennis anti-doping testing pool but the 23-times Grand Slam champion denied on Tuesday that the move had anything to do with her making a return to the sport she dominated for nearly two decades.
The International Tennis Integrity Agency confirmed to Reuters that Williams, who has not competed since the 2022 U.S. Open, was among the list of players in its testing pool, which requires individuals to provide their whereabouts at any given time, every day, and participate in random testing
But as the story of 44-year-old Williams’ inclusion on the list, first reported earlier on Tuesday by The Athletic, gained traction and sparked talk about her potential return, the tennis great took to social media to deny a comeback was in her plans.
“Omg yall I’m NOT coming back. This wildfire is crazy,” Williams wrote on X.
Her agent did not immediately respond to an email from Reuters asking why the player had re-entered the testing pool.
Williams’ name appears on the ITIA website’s list of retired players and would be able to return to a sanctioned event after making herself available for out-of-competition testing for at least six months.
Last week former world number one Williams posted a series of photos on Instagram showing herself on a tennis court with her youngest daughter, Adira River, whom she gave birth to in August 2023.
In August 2022, ahead of her final U.S. Open, Williams announced in a Vogue article that she was “evolving away from tennis.”
Williams, who won her last Grand Slam singles title in 2017, had been chasing an elusive 24th crown that would have drawn her level with Australian Margaret Court, who holds the record.
The American came tantalisingly close to achieving that feat, featuring in four major finals since giving birth to her first daughter, Olympia, in 2017.
-Reuters
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