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LA LIGA IN SPONSORSHIP TIE-UP WITH REVAMPED ‘WORLD CUP’ STYLED DAVIS CUP

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BY DAVID OWEN

La Liga has agreed to sponsor the Davis Cup, the reformatted men’s team tennis competition whose first new-look edition will culminate in November in the Spanish capital Madrid.

The four-year deal with Kosmos Tennis and the International Tennis Federation (ITF) will see the Spanish professional league football body promote the tournament – dubbed the ‘World Cup of Tennis’ – via international broadcasts in Europe, Asia, Africa, the United States and Latin America. The campaign will air throughout October.

According to David Haggerty, ITF President, the “innovative” cross-sport partnership will “widen our reach to not only tennis fans but other sports enthusiasts”.

For La Liga, Oscar Mayo, international business development director, said the fact that Spain – “our home market” – would “host the first two editions of the Davis Cup Finals and that other strategic markets for us are being considered to host future editions” were “key” in the decision to proceed.

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Under the new format, 18 nations will compete in the finals, which are scheduled to take place between November 18 and 24 at the Caja Mágica in Madrid.

Qualification for these finals begins today (February 1), with 24 countries vying for 12 available slots. Qualification matches are due to take place in Brazil, Colombia, India, Australia, Germany and China, among other nations.

This will be the 108th edition of the Davis Cup in all and, while the new format has not been universally popular, it is expected to help provide an extra $25 million a year for global tennis development.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Osaka parts way with her coach

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Naomi Osaka of Japan in action during a match at the U.S. Open in August, 2024. REUTERS/Andrew Kelly/File Photo 

Naomi Osaka has parted ways with coach Wim Fissette after four years together across two stints, the 26-year-old announced late on Friday.

The former world number one won two of her four Grand Slam titles under the guidance of the Belgian, but is currently 75th in the rankings having returned to the tour nine months ago after a lengthy maternity break.

“Four years, two slams and a whole lot of memories,” Osaka wrote in an Instagram post.

“Thanks Wim for being a great coach and an even greater person. Wishing you all the best.”

Of the 16 tournaments Osaka has played this season, she has made the quarter-finals in only two – Doha and ‘s-Hertogenbosch – and the Japanese player has also failed to go past the second round in each of the four Grand Slams

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-Reuters

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Five US women in top 15 in the world for first time in two decades

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 Coco Gauff of the United States returns a shot during her match against Emma Navarro of the United States (not shown) on day seven of The Championships at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-USA TODAY Sports/File Photo 

Five players from the United States are ranked in the Women’s Tennis Association’s top 15 for the first time in two decades, the USTA said on Monday.

World number two Coco Gauff led the American charge followed by sixth-ranked Jessica Pegula and Danielle Collins, who climbed two spots to ninth on the list amid a remarkable farewell season.

Madison Keys was ranked 14th while Emma Navarro hopped two spots to a career-high 15th after reaching her first major quarter-final at Wimbledon.

The last time five American women featured in the top 15 was May 24, 2004, when Lindsay Davenport was fourth in the world

-Reuters

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Venus Williams among sporting figures to get own Barbie doll

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 Venus Williams poses with a Barbie doll, in Puerto Rico in this undated handout image. Mattel/WME Sports Studio/Handout via REUTERS

Seven-times Grand Slam champion Venus Williams and Australian soccer player Mary Fowler are among nine athletes to get a Barbie doll in their likeness as toy maker Mattel seeks to shine a light on women sports role models ahead of the Paris Olympics.

Mattel unveiled the dolls on Wednesday, each with their bespoke accessories. Fowler’s wears gloves and holds a football while Williams’ doll, dressed in an all white tennis dress and visor as well as wearing earrings, comes with a miniature racket.

The former world number one said she hoped to motivate young girls into sports with the doll.

“I literally can’t imagine my life without sports and without the game,” Williams said in a video, in which she held the doll.

“I want other young girls to have that invaluable experience of playing a sport and what it teaches you and what you learn and what you take from it, not just that moment (but) for the rest of your life… I think it’s so important for girls to be in sports.”

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Other sports figures to have a doll in their likeness include French boxer Estelle Mossely, Polish sprinter Ewa Swoboda, Spanish doctor and paratriathlon athlete Susana Rodriguez, Italian former swimmer Federica Pellegrini, Canadian soccer player Christine Sinclair as well as Mexican and Brazilian gymnasts, Alexa Moreno and Rebeca Andrade.

The dolls, unveiled as Barbie turns 65 this year, “(recognise) the impact of sport in fostering self-confidence and ambition among the next generation”, Krista Berger, senior vice president of Barbie and Mattel’s Global Head of Dolls, said.

“By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality,” she said in a statement.

-Reuters

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