Governing Bodies
Infantino and Okonjo-Iweala look to build on collaboration
FIFA President Gianni Infantino and World Trade Organization (WTO) Director-General Dr Ngozi Okonjo-Iweala have resolved to expand their partnership and help the economic empowerment of women.
According to news from the football governing body, FIFA and the WTO last September signed a Memorandum of understanding where they agreed to look at ways of using football to promote economic inclusion, particularly in developing countries, and co-operate on the WTO’s cotton programme.
Cotton is a particularly important source of livelihoods and export revenue in the ‘Cotton Four’ (c4) countries, namely Benin, Burkina Faso, Chad and Mali, as well as some other countries including Côte d’Ivoire and Niger.
FIFA and the WTO have been looking at ways to boost the sourcing of cotton used in sportswear from those nations.
Infantino and Okonjo-Iweala spoke during Making Trade Score for Women!, a series of panel discussions held at the WTO’s headquarters in Geneva, Switzerland, and which also featured the unveiling of the FIFA Women’s World Cup trophy in advance of this year’s 32-team final tournament which will take place in Australia and New Zealand.
“It is true that the FIFA Women’s World Cup represents the pinnacle of excellence in women’s football, but it is equally true that in the past, the women’s form of the game has not received the attention and prominence that it deserves,” Dr Okonjo-Iweala said.
“Women in sport, as in every sphere of life, are entitled to the same rewards enjoyed by their male counterparts.
“Sadly, this has not been the case, and we’re really delighted at the effort that FIFA, under President Infantino, is making to change this narrative.
“The upcoming FIFA Women’s World Cup represents a unique opportunity to discuss how the sport can be made more equal and crucially, how the economic returns from football can be better distributed.”
Dr Okonjo-Iweala then spoke about the opportunities for expanding the WTO’s partnership with FIFA.
“More needs to be done, both in trade and in sport, to narrow the gap between the economic benefits enjoyed by men and women for equal work,” the WTO Director-General added.
“What I can see are the opportunities on the trade side, and when we couple that with the drive by FIFA and others to grow the game in developing countries,
“I can see the potential for trading services to increase.
“We are now physically engaged in trying to do something about that by starting with the ‘Cotton Four’ [initiative], and when this initiative succeeds, there is potential to see how we can expand this partnership to different parts of the sports goods world.”
Infantino said that football had a global economic of well over USD200 billion and that 70% of this was in Europe – showing the untapped potential in other parts of the world.
“Imagine the potential that there is still outside of Europe, and the ‘Cotton Four’ initiative is part of unleashing that potential,” he said.
The FIFA President said that women’s empowerment is playing a significant part in football’s economic growth, with crowds of 80,000 to 90,000 at some recent women’s football games in Europe, while 50,000 people attended last year’s Women’s Africa Cup of Nations final in Morocco.
The newly appointed Acting General Secretary of the Confederation of African Football, Samson Adamu, has declared his ambition to leave a lasting legacy as he assumes one of the most influential administrative roles in African football.
Adamu was named to the position on Sunday, March 29, 2026, during a CAF Executive Committee meeting held at the Giza Palace Hotel in Cairo. His appointment, proposed by CAF President Patrice Motsepe, received unanimous ratification from the committee.
Speaking shortly after his elevation, Adamu expressed both gratitude and determination. “I am elated by this appointment. I am determined to serve African football with humility, integrity, and professionalism,” he said.
His emergence is historic, as he becomes the first Nigerian—and indeed the first West African—to occupy the position in the 69-year history of CAF, a development widely seen as a significant milestone for the region’s growing influence within continental football governance.
Adamu’s journey to the summit of African football administration reflects a career shaped by innovation, passion, and administrative excellence. Fifteen years ago, he initiated the globally acclaimed COPA Lagos Beach Soccer tournament in Nigeria’s commercial capital, Lagos. The event attracted top teams from around the world and set new benchmarks in organisation, marketing, officiating, and fan engagement.
The success of COPA Lagos played a pivotal role in Nigeria earning the hosting rights for the 2016 CAF Beach Soccer Cup of Nations, further cementing Adamu’s reputation as a forward-thinking sports administrator.
He later joined CAF in Cairo, rising through the ranks from Director of Competitions to Director of Tournaments and Events, positions in which he oversaw the planning and execution of several major continental championships.
Adamu also carries a rich administrative lineage. He is the son of Amos Adamu, a towering figure in Nigerian and international sports administration. Dr Adamu served as sole administrator of the then Nigeria Football Association in the early 1990s and later as Director of Sports Development in the Federal Ministry of Youth and Sports.
He was also a central figure in Nigeria’s hosting of the 8th All-Africa Games in 2003, after securing a seat on the CAF Executive Committee in 2002 in Bamako, Mali, and earning re-election during the 2004 Africa Cup of Nations in Tunisia. His influence extended globally when he was elected into the FIFA Executive Committee in 2006, alongside serving as Director General of the National Sports Commission.
With such a formidable background and personal track record, expectations are high that Samson Adamu will bring fresh ideas, administrative stability, and a renewed sense of purpose to CAF’s operations at a time when African football is seeking greater credibility, growth, and global competitiveness.
His tenure, though currently in an acting capacity, is already being closely watched as a potential turning point in the evolution of football governance on the continent.
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Canadian soccer took centre stage in a FIFA experiment on Saturday as the country’s top-flight league began testing a “daylight” offside rule aimed at speeding up play and encouraging attacking football.
The rule was introduced at the opening match of the Canadian Premier League season as part of efforts by global soccer authorities to cut delays caused by video reviews, reduce controversy over marginal offside decisions and shift the balance of the game in favour of attackers.
“I see this as an opportunity to grow as a coach. It’s going to give me more tools for the future,” Atletico Ottawa head coach Diego Mejia told reporters.
Under the rule, an attacker is deemed onside if any part of the body that can legally score is level with, or further away from, the goal line than the second-to-last defender. An offside offence is only given if there is visible space — the so‑called “daylight” — between the attacker and the defender.
The concept has been championed for years by former Arsenal manager Arsene Wenger, now FIFA’s chief of global football development, as a way to ease frustration over marginal decisions and limit delays that have fueled debate long after matches have finished.
Wenger called the Canadian experience “an important pilot.”
Players from reigning champions Atletico Ottawa and Forge FC were involved in the first application of the new rule on Saturday, including a video review triggered after a penalty award was challenged by the defending side.
Under the revised Canadian system, head coaches are allowed two challenges per match for game‑changing decisions, with the referee reviewing each appeal using video assistance.
The initial review took more than five minutes but was not centred on an offside decision, as officials assessed two possible offsides, a potential foul in the buildup and a collision between the goalkeeper and the striker that led to the penalty.
The challenge was unsuccessful.
A later offside decision using the daylight rule did not interrupt the flow of the match.
Video assistance itself is also new to the Canadian league and was used for the first time on Saturday. Some commentators said officials would need time to adapt to both the revised offside interpretation and the new technology. The system in use is not full VAR, but FIFA’s lighter Football Video Support (FVS) model.
The Canadian league’s willingness to adopt the rule has given FIFA a professional testing ground, something European leagues have so far resisted.
Critics argue the change could push defenders, particularly centre-backs, to adopt more cautious positioning.
Others say it could open space in midfield, with defenders likely to hold deeper lines.
-Reuters
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By Kunle Solaja.
The recent appointment of Samson Adamu as Acting General Secretary of the Confederation of African Football has sparked fresh conversations about legacy, influence, and the quiet emergence of dynasties in global sports administration.
For the first time in its 69-year history, CAF’s administrative nerve centre is being led, albeit in acting capacity, by a Nigerian and indeed a West African, marking a significant geopolitical shift in African football governance.
Yet beyond the symbolism of regional representation lies a deeper narrative: the possible birth of another administrative dynasty, echoing the long-standing dominance of Egypt’s Fahmy family.
From Father to Son: The Adamu Trajectory
Samson Adamu’s rise within CAF is not an isolated story of personal ambition; it is rooted in a powerful lineage. His father, Amos Adamu, was one of the most influential figures in Nigerian and African sports administration for over two decades.
Between 1992 and 2013, Dr Amos Adamu occupied multiple high-profile roles, ranging from Director General of the National Sports Commission to Executive Committee member of both CAF and FIFA.
He also played a pivotal role in landmark events such as the 2000 Africa Cup of Nations and the 2003 African Games. Notably, his era coincided with Nigeria’s historic qualification for its first FIFA World Cup in 1994.
Samson’s career path appears to mirror and modernise that legacy. Widely credited as the pioneer of modern beach soccer in West Africa, he transformed what was once a recreational pastime into a commercially viable sport.
Through his company, Kinetic Sports, he founded Copa Lagos in 2011—sub-Saharan Africa’s first international beach soccer tournament.
The event blended elite sport with entertainment, attracting global teams such as Brazil, England, and Spain, while earning recognition from FIFA and Beach Soccer Worldwide.
His growing influence became even more evident in 2016 when Nigeria successfully hosted the CAF Beach Soccer Africa Cup of Nations, a qualifying tournament for the FIFA Beach Soccer World Cup. That milestone further cemented his reputation within continental football administration, paving the way for his steady rise within the Confederation of African Football—from Director of Beach Soccer Competitions to Director of Tournaments and Events, culminating in his latest elevation.
Former CAF executive member Amos Adamu expressed pride in his son’s achievements, noting in an interview with Sports Village Square that excellence in sports runs deep in the family. He added that Samson’s brother, Ezekiel, has also carved a niche in the industry as a professional boxing promoter.
The Fahmy Blueprint
To understand the significance of the Adamu ascent, one must revisit the most enduring administrative dynasty in African football—the Fahmy family of Egypt.
The lineage began with Mourad Fahmy, who served as CAF General Secretary from 1961 to 1982. He was succeeded by his son, Mustapha Fahmy, who held the position for nearly three decades until 2010 before moving to FIFA.
The dynasty extended into a third generation when Amr Fahmy took over the role in 2017, effectively maintaining the family’s grip on CAF’s administrative machinery for over half a century. It was a case of from grandfather to son, then to grandson.
The Fahmy Dynasty at CAF: Three generations of leadership—Mourad Fahmy (1961–1982), his son Mustapha Fahmy (1982–2010), and grandson Amr Fahmy (2017–2019)—who shaped the administrative backbone of African football across nearly six decades.
This continuity was not merely symbolic; it shaped policies, competitions, and governance structures across African football for decades.
Dynasties Beyond Africa
The Fahmy model is not unique. Across global sports, familial networks have often influenced governance and administration.
One notable example is the Brazilian axis involving João Havelange and his son-in-law Ricardo Teixeira. While not a direct bloodline succession, their combined leadership of FIFA and the Brazilian Football Confederation created a powerful transnational influence over the game.
Such dynasties, whether rooted in lineage or strategic alliances, highlight a recurring theme in sports governance: continuity often breeds influence, and influence can evolve into legacy.
A New Chapter for Africa?
Samson Adamu’s appointment does not yet constitute a dynasty in the classical sense. However, it represents the early contours of one that converges legacy, expertise, and institutional familiarity.
Unlike previous eras, his rise is also shaped by modern sports marketing, commercialisation, and global connectivity. His work in beach soccer demonstrated an ability to innovate within the system, not merely inherit it.
RELATED STORY: https://sportsvillagesquare.com/2017/11/17/grandfather-son-grand-son-fahmy-family-sets-dynasty-caf/
For African football, this could signal a transition, from traditional bureaucratic continuity to a hybrid model where legacy meets innovation.
Whether the Adamu name will come to define another era in CAF’s administrative history remains to be seen. But for now, the parallels with the Fahmy dynasty are unmistakable, and the story of succession in African football has entered a compelling new phase.
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