MEDIA
With Nigeria’s Okonjo-Iweala, FIFA boss call for fair price for FIFA Women’s World Cup TV rights
FIFA President Gianni Infantino has repeated his call to broadcasters to follow FIFA’s lead and pay a fair price for media rights to the FIFA Women’s World Cup Australia and New Zealand 2023, emphasising that the revenue will be entirely re-invested in women’s football.
Infantino was speaking alongside the World Trade Organization (WTO) Director-General Dr Ngozi Okonjo-Iweala during Making Trade Score for Women!, a series of panel discussions held at the WTO’s headquarters in Geneva, Switzerland.
Gianni Infantino said that FIFA had already set an example by increasing the prize money to be shared by the 32 teams at the FIFA Women’s World Cup 2023 to USD 152 million, treble the amount paid in 2019 and ten times more than in 2015, prior to his election as FIFA President.
However, he said that FIFA still had to sell media rights for the tournament to some major markets because the offers were undervalued.
“The offers from broadcasters, mainly in the ‘Big 5’ European countries, are still very disappointing and simply not acceptable based on four criteria,” he said.
“Firstly, 100% of any rights fees paid would go straight into women’s football, in our move to promote actions towards equal conditions and pay.
“Secondly, public broadcasters in particular have a duty to promote and invest in women’s sport.
Thirdly, the viewing figures of the FIFA Women’s World Cup are 50-60% of the men’s FIFA World Cup (which in turn are the highest of any event), yet the broadcasters’ offers in the ‘Big 5’ European countries for the FIFA Women’s World Cup are 20 to 100 times lower than for the men’s FIFA World Cup. Finally, and concretely, whereas broadcasters pay USD 100-200 million for the men’s FIFA World Cup, they offer only USD 1-10 million for the FIFA Women’s World Cup.
“This is a slap in the face of all the great FIFA Women’s World Cup players and indeed of all women worldwide. “To be very clear, it is our moral and legal obligation not to undersell the FIFA Women’s World Cup.
“Therefore, should the offers continue not to be fair (towards women and women’s football), we will be forced not to broadcast the FIFA Women’s World Cup into the ‘Big 5’ European countries.
“I call, therefore, on all players (women and men), fans, football officials, Presidents, Prime Ministers, politicians and journalists all over the world to join us and support this call for a fair remuneration of women’s football. Women deserve it! As simple as that!”
By KUNLE SOLAJA.
Former Lagos State Governor and ex-Minister of Works, Babatunde Raji Fashola, has urged Nigeria to adopt sports as a central pillar of national economic development, describing it as an untapped solution to the country’s youth unemployment crisis.
Speaking at the public presentation of sports journalist Mumini Alao’s autobiography at the University of Lagos, Fashola said Nigeria’s policymakers have “ignored a solution hiding in plain sight” by failing to fully develop sports as a business.
“Sports is a profession that employs mainly young people from their teenage years to around 40.
“When I reflect on the Nigerian problem of youth employment, I tell myself that it persists perhaps because we have been ignoring the solution,” he stated.
Fashola cited global examples of sports as a major economic driver, including the English Premier League’s £3.36 billion GDP contribution to the UK economy in 2015, and Saudi Arabia’s recent sports investments that have added 1% to its GDP.
He recommended integrating sports into national development plans, revamping school curricula to nurture talent from an early age, developing modern sports infrastructure, and ensuring safety, security, and good governance in sports administration.
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Top dignitaries expected at the public presentation of frontline journalist Mumini Alao’s autobiography have been confirming their attendance at the event, which will hold at the Tayo Aderinokun Lecture Theatre, University of Lagos, on Sunday, 10th August 2025, at 1:00 pm.
Top of the bill is former Governor of Lagos State, Babatunde Raji Fashola, who will deliver a lecture on the topic, ‘Rethinking the Current Football Business Model in Nigeria As a Catalyst for Sports Development.’ Fashola met Alao at the final of the ITTF Africa Youth Cup table tennis tournament at the Teslim Balogun stadium on Tuesday, 5th August and reassured the author of his preparedness for the lecture.
Speaker of the Lagos State House of Assembly, Rt. Honourable Mudashiru Obasa, also noted his commitment to the event in a message sent to the author, who is the speaker’s constituent in the Agege area of Lagos State, where he (Alao) grew up.
Obasa will be the chief presenter of the autobiography. He will be supported by Honourable Kabiru Amadu, Chairman of the House of Representatives Committee on Sports.
Also confirming his attendance is the Chairman of the occasion, Mallam Shehu Dikko, Chairman of the National Sports Commission (NSC). Dikko will lead other top sports officials from the NSC, the Nigeria Football Federation (NFF) and the Nigeria Professional Football League (NPFL) to listen to Fashola’s postulation on Nigerian football.
Rounding off the list of principal guests expected at the public lecture and book presentation is former sports minister Senator John Owan Enoh who is currently the Minister of State for Industry. Enoh wrote a foreword in the book alongside former Super Eagles captain, Nwankwo Kanu.
Other guests expected at the event are federal and states sports associations officials, Nigerian former Olympians and former Super Eagles players, journalists, family, friends, associates and fans of the book writer.
Dr. Mumini Alao, is an accomplished Nigerian sports journalist, author and media entrepreneur. He rose to the position of group managing director of Complete Communications Limited, publishers of widely-read popular journals, Complete Football magazine and Complete Sports newspapers. His last published book was “The Making of Nigeria’s Dream Team: Football Gold Medal Winners At Atlanta ’96 Olympic Games.”
Alao’s latest work, his autobiography, is a no-holds-barred narration of his professional and private lives spanning 60 years. Dr. Bolu John Folayan of the Department of Mass Communication, Federal Polytechnic, Ilaro will be the book reviewer, while SuperSports presenter, Mozez Praiz, will be the master of ceremony.
The event will be streamed live to a global audience on the YouTube channel of Complete Sports.
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All is set for the public presentation of the autobiography of renowned Nigerian sports journalist, Dr. Mumini Alao, with former Lagos State Governor, Babatunde Raji Fashola (SAN), confirmed as the keynote speaker at the high-profile event.
Dr. Alao, a respected figure in Nigerian sports media and former Group Managing Director of Complete Communications Ltd., announced the development following a meeting with Fashola on Tuesday at the Teslim Balogun Stadium during the finals of the ITTF Africa Youth Cup.
Everyone anxiously awaits the launch of the autobiography. It is about one of Nigeria’s best sports journalists. This author has contributed appreciably to Nigeria’s sports literature.
The former governor, who was at the venue to present trophies at the continental table tennis event, confirmed his readiness to speak at the book launch scheduled for Sunday, August 10, at the University of Lagos.
According to Dr. Alao, Fashola will speak on the topic: “Rethinking the Current Football Business Model in Nigeria as a Catalyst for Sports Development.”
“I’m sure this topic will be of interest to all of us stakeholders in Nigerian football,” Dr. Alao remarked, while inviting members of the public and sports community to grace the event.
The book, chronicling Alao’s decades-long career in sports journalism, promises to be a compelling reflection on the evolution of Nigerian sports media, landmark events, and the personalities that have shaped the industry.
The launch is expected to attract a broad audience of media professionals, football administrators, athletes, and policymakers.
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