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FIFA Struggling to Regain Sponsors’ Trust

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Business may not be going to well with FIFA, once rated as the most buoyant sporting organisation in the world. According to Associated Press, even a year after a change of leadership was effected, FIFA is still pleading with the world: Trust us.

For this reason, it has been a great task trying to sell the sponsorship of its lead bran, the World Cup which final tournament is barely a year from now.

According to the report, Gianni Infatino, at the second congress he is presiding over, had to constantly echo the refrain: “crisis is over” to the gathering of soccer’s 211 nations.

The AP reports that criminal investigations are still exposing shady transactions of the past.

The suitability of members of the ruling council remains in doubt. Reforms intended to curb the powers of the president and restore FIFA’s credibility are being eroded.

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Against this backdrop, FIFA has been trying to persuade commercial backers to sign up after so many were scared off by the corruption that plagued the Sepp Blatter era.

FIFA’s leadership was able to start its congress week in Bahrain by trumpeting the arrival of Qatar Airways to fill the airline sponsorship category that has been vacant for more than two years.

But the deal was anticipated given it is the state-owned carrier of the 2022 World Cup hosts.

A true test of the confidence of FIFA’s new hierarchy will come when major international corporations sign up that are not from China, Russia or Qatar — the source of all of FIFA’s new World Cup deals in recent years.

New sponsors in traditional strongholds like Japan and the United States have yet to convince shareholders they should partner with a scandal-tainted organization.

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Many were scared off in 2015 when FIFA’s reputation was shredded by widespread bribery being exposed after high-ranking executives were arrested in Zurich hotel raids.

“We hope that more (sponsors) will come before the end of the year,” FIFA secretary general Fatma Samoura told The Associated Press.

“That was a strong signal from Qatar Airways to recognize the new leadership of FIFA is working toward restoring the image of FIFA and that there is climate of trust that is really here to push for more partnerships.”

Trust, according to Samoura, also comes through a new generation of officials being elected to the FIFA Council.

“It’s a strong demonstration that gender empowerment,” Samoura said, pointing to Mahfuza Akhter of Bangladesh being elected on Tuesday as Asia’s female representative at FIFA.

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It was a surprise result. Moya Dodd, an outspoken critic of corruption and prominent champion of women’s football, lost to Akhter, who couldn’t name the Women’s World Cup holder in a post-election interview.

American soccer stars Alex Morgan and Carli Lloyd were among those to express surprise at the setback for Dodd, an Australian lawyer who is still on the Asian Football Confederation executive committee.

“I’m sure she will land on her feet somehow in football,” said Samoura, who was hired last year as FIFA’s first female secretary general.

“She has football in her heart and I’m sure that FIFA or another confederation or her home federation will continue to make good use of her skills.”

Those skills were used by a reform committee in 2015 that helped to reshape FIFA following the U.S. Department of Justice indictments of soccer officials.

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The progress of some reforms, however, appears to have stalled — despite Infantino helping to draft them in the FIFA-appointed advisory panel while he was a presidential candidate.

Power should have drained from the presidency to the CEO-like secretary general, but Infantino has retained a Blatter-like grip on executive authority.

A new FIFA Bureau that was not on the reform program now has given more authority to Infantino and the six regional confederation leaders, whose decisions need not be ratified by a 37-strong council that replaced the discredited executive committee.

“That can be the appearance,” CONCACAF President Victor Montagliani said, “but I think the collaborations at the council level and the discussions are quite healthy.

“The bureau is there to act in between when the council meets. If there are decisions that are needed on a timely basis for operational issues they have to be made.”

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The most recent addition to the bureau and council is Ahmad, who ended Issa Hayatou’s 29-year grip on power in Africa in March.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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International Football

New trial over soccer legend Maradona’s death begins in Argentina

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Serie A - Parma v Napoli - Stadio Ennio Tardini, Parma, Italy - April 12, 2026 Napoli fans in the stands hold up a sign of Diego Maradona in the stands before the match REUTERS/Daniele Mascolo

A new trial over the death of Argentine soccer legend Diego Maradona will begin on Tuesday, with seven members of his medical team ​charged with negligent homicide nearly a year after a previous case collapsed in ‌a mistrial.

An enduring presence in Argentina – from towering murals to tattoos, opens new tab – Maradona died on November 25, 2020, at 60, after a heart attack while he was recuperating from brain surgery to remove a blood clot.

A court in ​San Isidro, near Buenos Aires, will hear testimony from just under 100 witnesses ​as it tries Maradona’s medical team over alleged negligence in the death ⁠of the 1986 World Cup champion.

His medical team has denied wrongdoing. The defendants are ​psychiatrist Agustina Cosachov, neurosurgeon Leopoldo Luque, psychologist Carlos Angel Diaz, physician Nancy Edith Forlini, nurse ​Ricardo Almiron, head nurse Mariano Ariel Perroni, and physician Pedro Pablo Di Spagna. An eighth defendant, nurse Dahiana Madrid, will be tried in a separate jury trial, with no date yet set.

Two months into ​the first trial, which started last March, a mistrial was declared when one of three ​judges, Julieta Makintach, resigned after video surfaced showing her being interviewed by a camera crew in the ‌corridors ⁠of the courthouse and in her office as part of a documentary, in breach of judicial rules.

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The retrial will require both prosecutors and defense lawyers to reassess their strategies after the first trial aired photographs, videos, audio recordings and forensic evidence. Many witnesses, including Maradona’s ​children and his former ​wife, Claudia Villafane, ⁠have already testified.

Prosecutors argued in the initial trial that medical professionals broke treatment protocols and that the home where Maradona was recovering ​from surgery amounted to a “theatre of horror,” where necessary care was ​not provided.

The ⁠defense countered that his death was inevitable given his longstanding health problems. Maradona struggled for decades with cocaine and alcohol addiction.

The negligence charges emerged in 2021 after prosecutors appointed a medical board ⁠to ​investigate Maradona’s death. The panel concluded his medical team ​acted in an “inappropriate, deficient and reckless” manner.

-Reuters

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Senegal’s Cisse named Angola coach 24 hours after leaving Libya role

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Aliou Cisse has been named coach of ​the Angola national ‌team, the country’s football federation (FAF) announced on Thursday, 24 ​hours after the ​Senegalese left his post in ⁠Libya.

The 50-year-old coach, ​who led Senegal to ​their maiden Africa Cup of Nations title in 2022, ended ​his short stint ​with the Libyan national team on ‌Wednesday, ⁠after taking charge in March 2025.

“Welcome, Aliou Cisse, head coach of ​the Angola national ​team,” ⁠the FAF said on Facebook. Angola, which ​failed to reach ​this ⁠year’s World Cup, will start their 2027 AFCON ⁠qualifying ​campaign in ​September.

-Reuters

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Iwobi Sent Off as Super Eagles Held to 2-2 Draw by Jordan in Antalya

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A fierce midfield duel as Jordan’s Ibrahim Sabra challenges Nigeria’s Raphael Onyediaka for possession.

Nigeria’s Super Eagles were held to a 2-2 draw by FIFA World Cup-bound Jordan in an eventful international friendly in Antalya on Tuesday night, with the contest overshadowed by a late red card to Alex Iwobi.

Iwobi, making his 98th appearance for the national team, was sent off in the closing stages, capping a dramatic encounter in which Nigeria surrendered a first-half lead and finished the game with ten men.

The match, played at the Mardan Sports Complex, brought Nigeria’s March international window to a close, but it proved anything but routine as both sides delivered a fiercely contested and entertaining clash.

Jordan, ranked 64th in the world and enjoying strong recent form, struck first in the 17th minute through Mousa Tamari. A well-worked free-kick routine caught the Nigerian defence napping, allowing the forward to fire home the opener.

Nigeria responded quickly and thought they had equalised six minutes later when Raphael Onyedika finished from a Moses Simon cut-back, but the goal was controversially ruled out.

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The Super Eagles eventually drew level in the 30th minute. Stand-in captain Moses Simon, earning his 97th cap, reacted fastest after Ademola Lookman’s effort was blocked, slotting home with a composed left-footed finish for his second goal in as many matches.

Nigeria went ahead four minutes before halftime when Bright Osayi-Samuel’s pinpoint cross found debutant Emmanuel Fernandez, who showed great composure to control and finish, giving the three-time African champions a 2-1 lead at the interval.

The second half took on a more physical tone, with goalkeeper Francis Uzoho forced off in the 57th minute after sustaining an injury while clearing the ball. Adebayo Adeleye replaced him between the posts.

Head coach Eric Chelle introduced Wilfred Ndidi and Alex Iwobi to shore up the midfield, but Jordan continued to press and were rewarded with an equaliser in the 77th minute.

Nigeria pushed for a winner late on, handing a senior debut to Philip Otele, while Samuel Chukwueze came on for Moses Simon. However, the closing moments were marred by Iwobi’s dismissal, leaving the Super Eagles to see out the match with ten men.

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Despite the draw, the encounter offered valuable insights for the coaching crew as Nigeria continues preparations for the 2027 Africa Cup of Nations qualifiers.

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