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Heineken launches “Cheers to The Real Hardcore Fans” as Champions League Enters Crucial Stage –
The UEFA Champions League is back, and Heineken is bringing the heat with their latest campaign: Cheers to The Real Hardcore Fans.
This season, the Premium beer brand is shattering stereotypes and celebrating the true spirit of “hardcore” fandom, a group often misrepresented by negativity.
Coming off the electrifying Africa Cup of Nations where Nigeria proudly finished as runners-up, football fans are already gearing up for another exciting Champions League season where Manchester City’s European crown is being targeted by some teams including the London Gunners.
“It’s been a whirlwind start to 2024,” says Maria Shadeko, Portfolio Manager Alcoholic Drinks at Nigerian Breweries Plc.
“And now, we’re taking the momentum to redefine hardcore fandom with Heineken’s Cheers to The Real Hardcore Fans campaign.”
This campaign isn’t about aggression or negativity; it’s about the passion, dedication, and quirky love that defines real hardcore fans.
Heineken has already confirmed Dutch captain Virgil van Dijk and former Lioness Jill Scott MBE as ambassadors to show the world what true hardcore fandom looks like.
“There’s a misconception about hardcore fans,” explains Shadeko. “Our campaign celebrates the diverse group who truly live and breathe the sport, the ones who paint their faces with team colors, memorize stats, and support their team through thick and thin.”
Heineken’s “Fresher Football” platform aims to make football more inclusive, and this campaign is a step in that direction.
For this latest campaign, Heineken is launching a global competition to find the world’s most dedicated “real hardcore” fans.
To emphasize the message of supporting inclusive hardcore fandom, Heineken has set aside seats at the UEFA Champions League Final for a select few real hardcore fans who share their stories with the teeming public.
With a mouthwatering grand prize of an opportunity to witness the UEFA Champions League Final live on the cards, no hardcore fan will trade this for anything else.
For Heineken, serving exquisite match-viewing experiences is not enough, hence the continuous introduction of themes and campaigns that help improve the footballing community.
To learn more about how Heineken® is helping to refresh football perspectives and foster a more positive and inclusive experience for all fans, visit: https://www.heineken.com/realhardcorefans
No fewer than five clubs in the Nigeria Premier League will be eliminated this week from the President Federation Cup.
At the moment, 11 of the 17 premier league clubs are on course as the knock-out competition gets to the Round of 32.
Undoubtedly, the non-application of seeding has seen five fixtures pitching the top clubs together while another five pitched lower division clubs against one another.
The remaining six pairings have premier league clubs facing lower ranked teams. These include: relegation-threatened Akwa United facing Zamfara United in Abuja and Gombe United facing former top division sides, El-Kanemi Warriors in Kaduna.
Another ‘mixed fixture’ will see Premier sides, Kwara United facing Warri Wolves while Abia Warriors will face Sporting Supreme of the FCT.
Premier sides, Bendel Insurance will face Wikki Tourists of Bauchi as Enyimba are pitched against Akwa Ibom’s FC Rockets.
But nothing is guaranteed to the Premier League sides as knockout competitions are replete with underdogs upstaging power houses.
No matter the situations, five of the Premier League are doomed for elimination. Former champions Lobi Stars and Shooting Stars in a “Star War” in Awka.
Plateau United and Sunshine Stars are meeting in Abuja just as Rivers United will face fellow Premier League sides, Niger Tornadoes in Auchi.
Katsina United and Bayelsa United will play in Abuja while Doma United face Kano Pillars in Bauchi.
MEN’S ROUND OF 32 FIXTURES
Bendel Insurance (Edo) Vs Wikki Tourists (Bauchi) – Abuja Area 3 – 22/05/24 – 4pm
EFCC FC (FCT) Vs Edel FC (Anambra) – Ilorin – 22/05/24 – 4pm
ABS FC (Kwara) Vs Kebbi United (Kebbi) – Abuja Goal Project – 23/05/24 – 4pm
Akwa United (Akwa Ibom) Vs Zamfara United Feeders (Zamfara) – Abuja Bwari – 23/05/24 – 4pm
Gombe United (Gombe) Vs El-Kanemi Warriors (Borno) – Kaduna – 22/05/24 – 4pm
Lobi Stars (Benue) Vs Shooting Stars (Oyo) – Awka – 22/05/24 – 4pm
Ikorodu City (Lagos) Vs Coal City (Enugu) – Benin City – 23/05/24 – 4pm
Hammola Int’l (Osun) Vs Inter Lagos (Lagos) – Ibadan – 22/05/24 – 4pm
Warri Wolves (Delta) Vs Kwara United (Kwara) – Enugu – 22/05/24 – 4pm
Abia Warriors (Abia) Vs Sporting Supreme (FCT) – Benin City – 22/05/24 – 4pm
Nasarawa United (Nasarawa) Vs Sokoto United (Sokoto) – Kano – 22/05/24 – 4pm
FC One Rocket (Akwa Ibom) Vs Enyimba FC (Abia) – Yenagoa – 22/05/24 – 4pm
Plateau United (Plateau) Vs Sunshine Stars (Ondo) – Abuja Goal Project – 22/05/24 – 4pm
Rivers United (Rivers) Vs Niger Tornadoes (Niger) – Auchi – 22/05/24 – 4pm
Katsina United (Katsina) Vs Bayelsa United (Bayelsa) – Abuja Bwari – 22/05/24 – 4pm
Doma United (Gombe) Vs Kano Pillars (Kano) – Bauchi – 22/05/24 – 4pm
Banyana Banyana game plan was to either beat the Super Falcons at home as they did two years ago in Lagos or earn a draw in Friday’s first leg match of Olympic qualifier in Abuja.
That did not happen as Rasheedat Ajibade’s penalty kick earned Nigeria an outright 1-0 win over South Africa – a first win since the Super Falcons’ 1-0 win in Limbe, Cameroon in 2016.
But according to an account in the South African Football Association website, “Banyana Banyana will have to give it all in the second leg.”
It reported that Banyana Banyana came back from the first half break a much more improved side but failed to convert the few chances that came their way.
“Outstanding goalkeeper Kaylin Swart had to work overtime to deny the hosts from extending their lead.
“Despite creating numerous chances for an equaliser, the game ended 1-0 for the Super Falcons.”
The two African giants will lock horns for the second leg on Tuesday at Loftus Versfeld in Pretoria where coach Desiree Ellis’ charges will be hoping to overturn the deficit.
Coach Ellis believes they are still in the game and can turn things around in the second leg on Tuesday.
“Look, we said it was going to be a tight game but we are hopeful of overturning this result in the second leg.”
“We are still in the game. We created a couple of chances, a penalty decided the match but the game is not over.
“I thought in the second half we raised our game a lot and created good chances and could have equalized.
“Maybe we could also have gotten a penalty at the end when Jermaine was fouled but I’m very proud of the team and we will take it back to Pretoria,” said Ellis.
Nigeria’s Super Falcons beat Banyana Banyana of South Africa 1-0 in their first leg of the final qualifiers for the Paris 2024 Olympic Games. The return leg comes up on Tuesday in Pretoria.
The South Africans consider the result a good one going into the final qualifier.
Skipper of the side, Rasheedat Ajibade scored the lone goal from a penalty spot in the 43rd minute.
It is Nigeria’s first outright defeat of South Africa since 2018 when Nigeria excelled in an ensuing penalty shootout after a goalless draw in the final match of the Africa Cup of Nations in Ghana.
In their next two matches.
First, they pulled off a big upset beating Nigeria 4-2 to win the Aisha Buhari Cup in Lagos in September 2021 and followed up with another 2-1 win in a Group C match at the 2022 Women’s Africa Cup of Nations in Morocco.
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