AFCON
New Lease Of Life And Energy To Score Goals Restored As Life Beer, Zagg Energy Malt, And Goldberg Galvanise Super Eagles To Glory Path –
BY KUNLE SOLAJA.
It is another match day and another opportunity to renew the support for Nigeria’s lead sports brand, the Super Eagles. They are already at cusp of another continental honour as they engage the Palancas Negras of Angola in the quarter-finals of the Africa Cup of Nations in Abidjan, Cote d’Ivoire.
“Yes, we want the Super Eagles to go all out on Friday against Angola, that is why we are galvanizing all the support for the team,” said Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree.
From an initial state of despondency, life has returned to the dreams of Nigerians whose team, the Super Eagles are at the brink of winning their fourth Africa Cup of Nations title in Cote d’Ivoire.
Barely a month ago, hopes were sagging. Not thanks to a run of winless matches. Even their most ardent fans had lost hope.
What a turnaround it has been! The team is just three matches away from becoming African champions again.
They had survived the spate of upsets that had swept away teams that were even higher rated in FIFA’s latest ranking.
Great thanks to their most ardent corporate backers, the Nigeria Breweries Plc whose supporting brands – Goldberg Lager Beer, Life Continental Beer, and Zagg Energy Malt Drink have combined as worthy partners of the Super Eagles.
Over a thousand viewing outlets in bars across Nigeria to galvanize support for Super Eagles
Now the team can be home away from home as the three official partner brands supported the members of the Nigeria Football Supporters Club to Cote d’Ivoire to sheer the Super Eagles.
Even while playing against the hosts, Cote d’Ivoire in their second group match, the chants, the drumming, and the singing of the Nigeria Breweries sponsored cheerleaders drowned that of the hosts.
On Thursday, the eve of the quarter-finals, the Nigerian Breweries powered Nigerian Football Supporters’ Club in Abidjan as well as football icon, Segun Odegbami went round the streets of Abidjan for mobilisation and sensitization of Nigerians in that country to raise the support base for the Super Eagles.
“That’s just one of the direct supports we have given the Super Eagles,” remarked Sandra Amachree, the Head of Marketing Communications at Nigerian Breweries Plc.
There are more activations by the Nigerian Breweries who have been partnering with the Nigeria Football Federation and all the Nigerian football teams since February 2018.
The support has not been limited to just the theatre of action in Cote d’Ivoire. The spirits of the Super Eagles followers have been lifted by the Nigerian Breweries through the Life Continental Beer and Goldberg.
In lending a lease of life, Life Continental Beer unveiled a campaign – Jee‘ Turo Ugo – a clarion call that conveys the message ‘Go For Glory’ for not just the Super Eagles but most of their fans, especially those in Southeast Nigeria where the Life Continental Beer is the first choice for connoisseurs.
Apart from the direct support to the Super Eagles through the partnership with the NFF as well as to the supporters in Cote d’Ivoire through the Nigeria Football Supporters Club, Life Continental Beer, like Goldberg also galvanize local support by getting fans engaged and rewarding their support through activation at several bars across the country. In all, there are 1,200 outlets.
The branding is shared among the three products of the Nigerian Breweries while consideration was also placed on the regions where brands are most popular.
Chima Dim, the Senior Brand Manager, Life Continental illustrated this when he remarked that the theme: Jee‘ Turo Ugo was chosen for Life Continental Beer because of the brand’s popularity in South East. “It is our way of mustering support for the Super Eagles through the clarion call of ‘Go for Glory”, Chima Dim asserted.
As the excitement reaches the quarter-final stage with Nigeria meeting old foes, in Angola this Friday, the clarion call will even be louder.
“Goldberg is ready to amplify the cheers, fuel the passion, and witness history in the making”, remarked Senior Brand Manager Goldberg, Kunle Aroyehun whose brand is very popular in South West Nigeria.
Goldberg will not relent on its support. We will propel the Super Eagles to win their fourth title”, said Aroyehun.
Amachree added that the excitement around the AFCON tournament is increasing as the Super Eagles are progressing.
After Friday’s match, the team is expected to get to the final stages as 20 other initial participants would have fallen out.
With the increased chances of yet another podium finish for the Super Eagles, the trio of Goldberg, Life Beer, and Zagg are matching the tempo with increased activations.
Goldberg, the iconic Nigerian lager, is not just raising the volume across selected viewing centres; they’re also raising the stakes with their interactive Fantasy League Challenge (FLC).
Fans can predict match outcomes and score points, with top predictors walking away with amazing prizes.
The “OmoluabiGameOn” campaign goes further, encouraging predictions and rewarding loyal supporters with the hashtag #OmoluabiGameOn.
For Life Continental, the official beer of the Super Eagles, it is bringing the taste of victory to fans across the country.
With special viewing events and exciting in-bar activations, Life is ensuring that every fan feels the electrifying atmosphere of the game, raising a glass (or two) to their favourite team
ZAGG, known for its vibrant energy drinks, has transformed into a symbol of passionate support for the Super Eagles.
The Energy Drink with Malt is ensuring the Eagles feel the full force of the nation’s support behind them.
“If there is one thing that brings smiles to the face of Nigerians, it is football, so that is why we are going this extra mile,” the Nigerian Breweries Plc Head of Marketing Communications added.
With the unwavering support of these three powerful brands, the Super Eagles enter the Angola clash armed with more than just their talent and skills.
T hey carry the hopes and dreams of a nation, fuelled by the electrifying energy of ZAGG, the refreshing spirit of Life Beer, and the winning mentality of Goldberg.
Confederation of African Football (CAF) president Patrice Motsepe would welcome an investigation into corruption at the organisation, saying they have nothing to hide following a meeting with Senegalese officials in Dakar on Wednesday.
Senegal’s government last month demanded an investigation into corruption after the country was stripped of their 2025 Africa Cup of Nations title by the CAF Appeal Board, and the trophy was awarded to the final opponents, Morocco.
It follows unruly scenes in the January 18 decider in Rabat that Senegal won 1-0, but during which they left the field for several minutes in protest at a late refereeing decision.
Motsepe met with officials from the Senegalese Football Federation and Senegal president Bassirou Diomaye Faye on Wednesday, where he urged unity following the fallout from the final. He will be in Morocco on Thursday for a similar set of meetings.
“I would welcome any investigation into corruption at CAF, be it by a government or any institution,” Motsepe told reporters. “In fact, I would encourage it. We will give them our full cooperation.
“I have been told there were problems in the past and we intervened. It is not just in football, but in business and politics too. We cannot give our children the perception that if you want to succeed in life, be corrupt. There has to be zero tolerance (for corruption).
“That’s the best gift we can give football in Africa. Not just talking about corruption, but intervene, put the necessary laws in place) and implement them.”
Motsepe would not be drawn on the matter between Senegal and Morocco, which is now before the Court of Arbitration for Sport.
“There is nothing I can tell you that I haven’t said already 10, 15, 20 times. You can ask me the same question 100 times, I’ll give you the same answer 100 times. I have an obligation to respect that the matter is now in front of the highest (sports) court in the world.”
Motsepe quashed any suggestion that Morocco had been treated favourably in the appeal process.
“Under no circumstances will any single country in Africa be treated more preferentially or more favourably than any other. That will never happen,” he said.
“We are confident we will come out of these challenges more united amongst the 54 nations in Africa.”
-Reuters
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By Kunle Solaja.
Patrice Motsepe has intensified his diplomatic shuttle across African football corridors with a crucial visit to Morocco scheduled for Thursday, as the fallout from the controversial AFCON 2025 Final continues to reverberate across the continent.
The Confederation of African Football (CAF) confirmed that Motsepe will meet with Fouzi Lekjaa, President of the Fédération Royale Marocaine de Football (FRMF), alongside other key stakeholders within Morocco’s football ecosystem.
Fouzi Lekjaa, President of the Fédération Royale Marocaine de Football (FRMF)
The high-level engagement in Rabat comes barely 24 hours after Motsepe’s crisis-management visit to Senegal, underlining CAF’s urgency in addressing the tensions and conflicting reports that have trailed the AFCON final.
Thursday’s meeting is expected to focus on fact-finding, reconciliation, and institutional alignment following the chaotic circumstances that marred the tournament’s climax. The Moroccan FA has been central to the unfolding controversy, with administrative and refereeing decisions from the final still under scrutiny.
CAF disclosed that the visit will conclude with a press conference in Rabat at 17:00 local time (16:00 GMT), where Motsepe is expected to address the media and possibly provide updates on CAF’s ongoing review of the final.
While details of the agenda remain closely guarded, the visit signals a continuation of Motsepe’s hands-on approach to crisis resolution, engaging directly with national federations in a bid to preserve the integrity of African football competitions.
CAF and the FRMF have indicated that further details regarding the outcomes of the visit will be communicated in due course, as stakeholders across the continent await clarity on one of the most contentious finals in recent AFCON history.
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CAF President Patrice Motsepe is set to visit Senegal on Wednesday for high-level talks with President Bassirou Diomaye Faye and the leadership of the Fédération Sénégalaise de Football, in what is widely seen as a crucial diplomatic move amid lingering controversy over the 2025 Africa Cup of Nations Final.
The visit comes against the backdrop of the chaotic and disputed AFCON 2025 final in Rabat, a match marred by heavy rainfall, administrative confusion, and conflicting official reports from within CAF and its committees.
The uncertainty surrounding the outcome of that final has cast a shadow over African football governance, prompting urgent calls for clarity and institutional accountability.
Sources indicate that Motsepe’s meeting with President Faye will extend beyond routine courtesy, touching on broader issues of football governance, tournament integrity, and the role of national associations in safeguarding the credibility of continental competitions.
Senegal, a major stakeholder in African football and one of the continent’s most influential football nations, is expected to play a key role in shaping the narrative going forward.
Motsepe will also hold discussions with Abdoulaye Fall, focusing on collaboration between CAF and its member associations, as well as mechanisms to prevent a recurrence of the controversies that plagued the AFCON final.
While CAF has yet to officially outline the agenda, observers believe the visit signals an attempt by the continental body to consolidate support among key football nations and manage the fallout from the final’s unresolved issues.
The optics of engaging directly with political leadership further underline the seriousness of the situation.
CAF and the Senegalese Football Federation have both stated that more details regarding the visit will be released in due course, leaving stakeholders across the continent watching closely for signals on how African football’s governing body intends to restore confidence in its competitions.
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