As preparations intensify for the 2026 FIFA World Cup, health authorities in Toronto are taking a creative approach to public awareness by distributing free football-themed condoms ahead of the tournament.

Toronto Public Health (TPH) announced that it will offer limited-edition condoms inspired by football as part of efforts to promote safer sex during the global football spectacle, which runs from June 11 to July 19 next year.

More than 300,000 visitors are expected in Toronto during the tournament, prompting city officials to combine football excitement with sexual health education through the CondomTO initiative.

The special-edition condoms feature six football-themed designs and slogans, including “Block those shots!”, “What a finish!” and “Peaches & Cream.” One of the designs reportedly displays a peach and eggplant positioned in front of a football goalpost.

According to Toronto Public Health, the condoms and other safer-sex supplies will be available at four TPH-operated sexual health clinics across the city.

Health officials said the initiative is aimed at encouraging responsible sexual behaviour, reducing stigma surrounding sexual health discussions and connecting residents and visitors with available healthcare services.

“Studies show that using a condom every time you have oral, anal or vaginal sex decreases the risk of sexually transmitted and bloodborne infections, HIV and/or unplanned pregnancy,” Toronto Public Health stated on its website.

Canada will co-host the 2026 FIFA World Cup alongside the United States and Mexico in the first-ever 48-team edition of the tournament.

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

Basketball legend Magic Johnson has rallied football fans across the globe to choose Los Angeles as their preferred destination for the 2026 FIFA World Cup, describing the city as the “sports capital of the world.”

Speaking during a “30 Days to FIFA World Cup 2026” event held at SoFi Stadium on Tuesday, the former NBA superstar said Los Angeles was preparing to offer visitors much more than football matches during the global tournament.

“The world game is coming to the greatest city in the world,” Johnson declared at the ceremony, which was organised to promote both the World Cup and Los Angeles’ reputation as a major global sporting and entertainment centre.

Johnson, a five-time NBA champion and three-time Most Valuable Player, noted that the city was entering a historic sporting era, with the World Cup, the NFL Super Bowl and the 2028 Summer Olympics all scheduled within the next few years.

Los Angeles will stage eight World Cup matches involving teams such as the United States, Paraguay, Iran, New Zealand, Switzerland, Bosnia, Belgium and Turkey.

The 2026 tournament, which will be jointly hosted by the United States, Canada and Mexico, will feature an expanded 48-team format across 16 host cities in North America.

According to Kathryn Schloessman, President and CEO of the Los Angeles Sports and Entertainment Commission and head of the local host committee, supporters can expect a “giant soccer carnival” across the city throughout the competition.

Organisers also stressed the availability of affordable transportation, highlighting stadium transit fares costing as little as $1.75 — a sharp contrast to transportation and event pricing concerns raised in some East Coast host cities.

Despite the excitement surrounding the tournament, debate has continued over the World Cup’s economic and social impact. Critics have expressed fears about rising housing costs, pressure on public services, homelessness and the financial burden on taxpayers.

Los Angeles is also scheduled to host the U.S. opening ceremony of the World Cup on June 12, with pop star Katy Perry expected to headline the entertainment programme. The event follows opening celebrations in Mexico City and Toronto, reflecting the tournament’s tri-nation hosting arrangement.

Although internationally recognised for franchises such as the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Rams and Los Angeles Chargers, the city has also enjoyed a rich football culture through the LA Galaxy, which previously attracted stars such as David Beckham, Zlatan Ibrahimovic and Steven Gerrard.

To further boost excitement ahead of the tournament, the Los Angeles World Cup committee has enlisted celebrities including Snoop Dogg, Eva Longoria and Will Ferrell as community ambassadors.

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

By Kunle Solaja.

The Royal Moroccan Football Federation has unveiled Google Gemini as the official Artificial Intelligence partner of Morocco’s national football team in a move aimed at boosting fan engagement and enhancing the digital presence of the Atlas Lions.

The partnership, announced ahead of a busy football calendar in May, June and July, will see the federation collaborate with Google Gemini to deploy advanced AI technologies in support of the Moroccan national team.

According to the federation, the strategic alliance is designed to strengthen communication channels with supporters, promote Moroccan football talent both locally and internationally, and showcase the country’s deep passion for the game to a global audience.

Powered by Google’s artificial intelligence technology, Google Gemini will work with the Moroccan federation on a range of digital and interactive initiatives tailored for football fans. The projects are expected to provide innovative experiences for supporters within Morocco and across the world, bringing fans closer to the Atlas Lions.

Among the features highlighted are the use of Gemini’s text-to-image technology, which allows fans to create personalised visuals in support of the national team, as well as the Lyria music-generation model that enables supporters to compose fan songs and recreate stadium atmospheres digitally.

The AI platform will also help fans better understand football by simplifying complex rules, analysing match performances and even predicting possible winners.

Speaking on the partnership, Najib Jarrar described the collaboration as an important step in connecting technology with sport.

“We are proud to support the Moroccan National Team, which honours Moroccan football with its global achievements during this important phase,” Jarrar said.

“Through Google Gemini, we seek to employ the power of AI to elevate the fan experience and celebrate the rich history of Moroccan football. This partnership is not just about technology; it also aims to strengthen the bonds between fans and the sport they love in deeper and more impactful ways.”

Morocco’s national team, popularly known as the Atlas Lions, gained global acclaim after becoming the first African and Arab nation to reach the semi-finals of the FIFA World Cup at the 2022 tournament in Qatar.

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H