World Cup
Rexona Rewards Nigerian Consumers with FIFA World Cup 2026 Trip to Canada
Several Nigerian consumers have won an all-expenses-paid trip to Canada to watch matches at the FIFA World Cup 2026 after emerging victorious in the Rexona FIFA World Cup 2026 Consumer Promotion organised by Unilever Nigeria Plc.
The winners were officially presented with their prizes during a ceremony held at Prince Ebeano Supermarket in Ikeja, Lagos, marking the conclusion of the nationwide promotion aimed at rewarding loyal users of the Rexona deodorant brand.
Under the campaign, consumers who purchased three Rexona aerosol products qualified for the grand prize draw, while other participants received instant rewards. The lucky winners will enjoy a fully sponsored World Cup experience in Vancouver, Canada, including return flight tickets, accommodation, match tickets and other travel arrangements.
Speaking at the presentation ceremony, Head of Corporate Affairs, Communications and Sustainability at Unilever Nigeria Plc, Zainab Obagun, said the promotion reflected the company’s commitment to strengthening its relationship with consumers by creating rewarding and memorable experiences.
According to her, the initiative also highlighted the importance of collaboration between manufacturers and retail partners in delivering value to consumers across the country.
“At Unilever, we believe our relationship with consumers goes beyond providing quality products. It is about creating meaningful experiences and rewarding the trust they place in our brands every day,” Obagun said.
“This presentation demonstrates that when we make a promise to our consumers, we fulfil it. We remain committed to creating value for Nigerian consumers while strengthening our partnerships with retailers and trade partners across the country.”
Also speaking at the event, Rexona Brand Manager, Olaide Olumide, explained that the promotion was inspired by the success of previous football-themed consumer campaigns and forms part of the brand’s strategy to deepen engagement with consumers through their passion for football.
Olumide noted that Rexona’s involvement with major football competitions, including the Africa Cup of Nations and Women’s Africa Cup of Nations, had helped create unique experiences for consumers, adding that the FIFA World Cup promotion represented an even bigger opportunity.
“Rexona is a performance-focused brand globally, and football provides the perfect platform to demonstrate what performance means,” she said.
“Following our successful partnerships with CAF during AFCON and WAFCON, where we rewarded consumers with unique football experiences, this promotion around the FIFA World Cup 2026 represents an even bigger opportunity to celebrate and reward our loyal consumers.”
One of the winners, Fatima Ahmed, expressed delight after receiving her prize, describing the opportunity to attend the World Cup as a dream come true.
She thanked Rexona for giving her the chance to witness one of the world’s biggest sporting events in person.
As an official sponsor of the FIFA World Cup 2026, Rexona used the promotion to connect football excitement with consumer rewards. The campaign also featured other Unilever personal care brands, including Dove and Axe, extending participation opportunities to a wider range of consumers across Nigeria.
The initiative further underscores the growing role of major brands in leveraging global sporting events to engage customers and create memorable experiences beyond traditional product offerings.
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World Cup
VIDEO: GHD Documentary Celebrates Kunle Solaja’s Remarkable Journey Across 10 FIFA World Cups
This Wednesday, 8 July, it will be 36 years since 10-World Cup-capped journalist, Kunle Solaja, watched his first World Cup final match at the imposing Stadio Olimpico in Rome when the then West Germany beat defending champion, 1-0, in the first ever final match to be decided by a single penalty kick goal and the first in which a red card was issued.
In commemoration of Solaja’s10 World Cup coverage achievement, GHM Communications, a fast-rising post-production company based in Nigeria, has produced a compelling video documentary that pays tribute to veteran Nigerian sports journalist and publisher of Sports Village Square, Kunle Solaja, chronicling an extraordinary career that has taken him to 10 consecutive FIFA World Cup tournaments.
The production, titled around Solaja’s “10 World Cups” milestone, traces a journey that began with a young football enthusiast and evolved into one of Africa’s most enduring World Cup reporting careers.
Using a blend of archival footage, photographs and contemporary images from the ongoing FIFA World Cup 2026, the documentary highlights Solaja’s unique place among the select group of journalists worldwide who have covered the global football spectacle over such a prolonged period.
The video opens with evocative football imagery before taking viewers through memorable moments from previous World Cups, including iconic scenes featuring football legends and historic tournament matches. It then shifts focus to Solaja’s personal experiences, showcasing his presence at various World Cup venues and media centres across different host nations.
A recurring theme throughout the documentary is the evolution of football journalism over the past three decades and Solaja’s ability to remain relevant through changing technologies, reporting methods and media platforms.
The production also revisits some of the milestones that have defined his professional journey, including his extensive travels, interactions with global football personalities and his commitment to documenting African participation at the World Cup.
Several images featured in the documentary reflect Solaja’s long-standing association with international sports journalism bodies, including the International Sports Press Association (AIPS) and FIFA, underscoring the recognition he has received within the global media community.
The documentary culminates with scenes from the 2026 FIFA World Cup in the United States, Canada and Mexico, where Solaja is once again on assignment, completing a remarkable sequence of World Cup appearances stretching from Italia ’90 to the current tournament.
For Nigerian sports journalism, the achievement represents more than a personal milestone. It is a testament to dedication, resilience and a lifelong passion for football reporting.
Having witnessed the World Cup across four decades, multiple continents and several generations of football stars, Solaja’s story serves as an inspiration to aspiring journalists and a reminder of the enduring value of specialised sports reporting.
The GHD production captures that legacy vividly, celebrating not just 10 World Cups, but a career devoted to telling the stories behind the world’s biggest sporting event.
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BY KUNLE SOLAJA
With the FIFA World Cup 2026™ entering its decisive phase, adidas has unveiled the TRIONDA FINAL, a specially designed Official Match Ball that will be used for the semi-finals, bronze-medal match and final of the record-breaking tournament.
The new ball represents a significant departure from previous FIFA World Cup traditions. While past tournaments typically introduced only colour variations for the latter stages, TRIONDA FINAL features an entirely new premium design that reflects the prestige of the competition’s concluding matches.
Finished in striking gold, white and black, the ball draws inspiration from the journey towards football’s most coveted prize. Its gold accents pay tribute to the FIFA World Cup trophy, while the black base gives it a bold and sophisticated appearance befitting the tournament’s biggest occasions.
TRIONDA FINAL builds on the original TRIONDA Official Match Ball, first unveiled in October 2025, retaining the same high-performance construction while introducing a design tailored specifically for the final four matches.
One of the ball’s most distinctive features is its tribute to the 16 Host Cities that have staged matches during the biggest FIFA World Cup in history. The four cities hosting the tournament’s climax—Dallas, Atlanta, Miami and New York New Jersey—are prominently incorporated into the main design elements.
The remaining host cities—Boston, Guadalajara, Houston, Kansas City, Los Angeles, Mexico City, Monterrey, Philadelphia, San Francisco Bay Area, Seattle, Toronto and Vancouver—are embedded within the ball’s triangular graphics, ensuring their contribution to the tournament is celebrated until the final whistle.
“The TRIONDA FINAL ball for the last four matches of the FIFA World Cup is here,” said Gianni Infantino.
“The iconic TRIONDA has brought so much joy every time it has hit the back of the net in this FIFA World Cup, and it perfectly embodies the unity and passion of the tournament’s host nations Canada, Mexico and the United States.”
Infantino added that the ball would serve as a lasting symbol of the cities that have helped stage the tournament.
“For the final four matches of the tournament, this TRIONDA FINAL will be at the feet of the best players on the planet. Through every touch, dribble, flick, pass, cross, save, strike and goal, the 16 cities that have helped FIFA stage the record-breaking 23rd edition of the tournament will be further etched into FIFA World Cup folklore.”
Beyond its aesthetics, the TRIONDA FINAL also incorporates the latest evolution of adidas Connected Ball Technology, which provides real-time ball data to assist match officials in making faster and more accurate decisions while offering enhanced performance insights throughout the game.
The ball will make its debut in the semi-finals before taking centre stage in the bronze-medal match and the final in New York New Jersey, where the world champions of the largest FIFA World Cup ever staged will be crowned.
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Egypt coach Hossam Hassan will not be watching any more of the World Cup, he said on Tuesday, blaming refereeing errors for his country’s heartbreaking elimination from the tournament at the hands of Argentina.
Egypt were 2-0 up with 11 minutes left of their last 16 clash against the holders Argentina, agonisingly close to one of the great World Cup upsets, only to concede three goals in the closing stages and go out.
They were picked apart at the end of the game by a Lionel Messi-inspired comeback, but Hassan insisted his team were better.
“I’m going home and won’t be watching any more games from the tournament,” he told a press conference.
“What happened to us wasn’t fair. We should have had a penalty; a goal was disallowed, and I don’t know why it was disallowed.”
Egypt netted in the 62nd minute through Mostafa Zico, but a VAR check found there was a foul from the Egyptians in the buildup.
They also claimed a late penalty after a tug on Hamdy Fathy, and their anger was exacerbated by Argentina going down the other end and scoring a 92nd-minute winner.
“Even if the goals came from mistakes, the biggest mistake is not getting what you’re entitled to from those responsible for making the decisions,” said Hassan, whose press conference was a litany of complaints.
“I’m the type of person who hates losing. And when it’s a defeat that feels unjust like today’s, I can only tell the fans not to be upset. We wanted so much to give them more joy,” he added.
“But what made me happy was that my players followed the game plan on many occasions and worked very well.”
Egypt had been surprisingly attacking early on in the game, a departure from Hassan’s usual tactic of playing with a tight defence and looking for counter-attack opportunities.
It helped them take an early lead, but it was the heroics of goalkeeper Mostafa Shoubir that ensured they remained in front by halftime.
“I’m very, very satisfied with the effort they put in. Most of our players come from the Egyptian domestic league, while many players in other national teams are based in Europe and live in that professional environment,” Hassan added.
“Yet with predominantly local players — besides Mohamed Salah and Omar Marmoush — we were able to compete with anyone.”
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VIDEO: GHD Documentary Celebrates Kunle Solaja’s Remarkable Journey Across 10 FIFA World Cups
adidas Unveils Gold-Coloured TRIONDA FINAL Ball For World Cup’s Closing Stages
Hossam Hassan Blames Refereeing Decisions For Egypt’s Heartbreaking Exit
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