FIFA MUSEUM
FIFA Museum Hits Record Attendance and Digital Reach in 2025
The FIFA Museum recorded a landmark year in 2025, welcoming a record 430,594 visitors across its exhibitions worldwide and achieving unprecedented global engagement through its digital platforms.
According to figures released by the museum, exhibitions staged in Zurich, Miami, New York, Asunción and Rabat collectively attracted the highest number of in-person visitors in the institution’s history. In addition, the FIFA Museum reached a new digital milestone, registering 9,556,588 engagements globally in 2025.
A major highlight of the year was the launch of Unidad – The World’s Game at Miami’s Freedom Tower. The immersive and interactive exhibition was created to celebrate the upcoming FIFA World Cup 2026 and to leave a lasting cultural legacy in North America beyond the tournament.
In Zurich, the museum complemented its regular programme with pop-up exhibitions, live screenings and fan events, while unveiling Innovation in Action, a special exhibition examining how technology is transforming football both on and off the pitch. Following a successful run in Switzerland, the exhibition is scheduled to travel to Science World in Vancouver in May 2026.
The museum also expanded its footprint in the United States during the inaugural FIFA Club World Cup, curating The Legacy Tunnel in New York during the tournament’s final week. The installation offered fans an immersive journey through the evolving era of global club football at Michelob Ultra’s Pitchside Club.
In Africa, a pop-up exhibition in Rabat titled Rising Stars: The FIFA U-17 Women’s World Cup Legends celebrated champions and emerging talents who have shaped the women’s game. Another milestone event took place in Asunción, Paraguay, where the FIFA Museum marked FIFA’s 120th anniversary with a commemorative exhibition during the 75th FIFA Congress.
Beyond physical exhibitions, the museum also strengthened its digital and cultural outreach in 2025 with the launch of The Away Game, a presenter-led video talk series connecting football and culture. Featuring panel discussions with legends such as Jürgen Klinsmann and Carli Lloyd, the format has already surpassed 1.3 million views on YouTube.
Commenting on the record-breaking year, FIFA Museum Managing Director Marco Fazzone said 2025 represented a significant step forward in the institution’s international growth.
“2025 was another significant year for the FIFA Museum, as we took a big step forward in our internationalisation and global business development,” Fazzone said. “We want to share the magic of football with fans everywhere in the world, and it’s wonderful to see that last year we did so more than ever before.”
Looking ahead, he added that anticipation is building as the museum approaches its 10th anniversary in 2026, a year that will coincide with the FIFA World Cup in the USA, Mexico and Canada, with plans to further engage football fans through exhibitions and events around the tournament.
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FIFA MUSEUM
FIFA Museum to Unveil Permanent FIFA Club World Cup Trophy Display

The FIFA Museum in Zurich will open a permanent exhibition featuring the FIFA Club World Cup Trophy from this Tuesday, January 13, 2026, offering visitors a close-up encounter with one of football’s newest and most significant symbols.
The display follows the inaugural edition of the expanded FIFA Club World Cup, which was staged across the United States and delivered a month-long spectacle spanning 63 matches and producing 195 goals. Matches were played in cities from Miami to Seattle and from Los Angeles to Philadelphia, underlining the tournament’s global reach.
English side Chelsea FC emerged as the first champions of the new-format competition, lifting the trophy in New York, New Jersey, a moment FIFA has described as the dawn of a new era in elite global club football.
The trophy will be housed in the museum’s Foundations room, a space dedicated to FIFA’s early mission of promoting international competition and developing the game worldwide. According to the museum, the placement reflects a deliberate link between football’s origins and its latest evolution, reinforcing its mandate to preserve and celebrate the sport’s heritage for a global audience.
Designed by FIFA and crafted in collaboration with Tiffany & Co., the trophy is made of gold vermeil and features intricate laser engravings depicting footballers, supporters and key elements of the game’s history, including FIFA’s founding date. Its inclusive design incorporates inscriptions in 13 languages as well as Braille, ranging from ancient Greek and Arabic to Mandarin, Portuguese and Russian.
Museum officials say the contemporary design and multilingual detailing reflect the ambition behind the revamped Club World Cup, positioning the trophy not only as a prize for champions, but as a global emblem intended to unite clubs, players and fans from every corner of the football world.
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FIFA MUSEUM
FIFA Museum Spotlights Elite Referee Alireza Faghani in ‘Innovation in Action’ Exhibition

The FIFA Museum has unveiled a unique highlight in its ongoing special exhibition Innovation in Action: Football Technologies on and off the Pitch—a dedicated display featuring match equipment used by FIFA Elite Referee Alireza Faghani during the FIFA Club World Cup 2025™.
The exhibition, which runs until 31 March 2026, examines how technological advances are reshaping every aspect of the game.
A major focus is placed on referees, whose tools have evolved from the simple whistle-and-notebook kit to sophisticated systems that enhance communication, accuracy, and fairness on the pitch.
Faghani’s career serves as a central narrative thread within this theme. The 47-year-old referee, who relocated from Iran to Australia in 2019 for family reasons, has become one of world football’s most respected match officials.

Alireza Faghani equipment during the Club World Cup, now showcased partially in the exhibition at the FIFA Museum and it illustrates the link between human expertise and technological progress. Each piece reflects the pressures of elite refereeing: instantaneous communication, precision under scrutiny and the responsibility to apply technology without losing the human focus of the sport.
Since earning his FIFA badge in 2008, he has overseen major fixtures including the AFC Champions League, the AFC Asian Cup final in 2015, and the men’s football final at the Rio 2016 Olympic Games—achievements that earned him the Asian Referee of the Year award twice.
His rise has coincided with a period of rapid technological evolution in refereeing. By the time he officiated matches at the 2018 FIFA World Cup Russia™ and the FIFA World Cup Qatar 2022™, tools such as referee communication systems, advanced positioning technology, and enhanced monitoring systems had become an integral part of the job. Mastering these innovations required new routines, sharper coordination, and a deeper understanding of the game’s tempo.
“Despite all the innovations in our equipment, we must be physically and mentally prepared for big games,” Faghani noted, underscoring the balance between technology and human readiness.
Since 2023, Faghani has represented Australia on the international refereeing stage. His equipment from the FIFA Club World Cup 2025™—where he and his team handled the opening match, two group games, a quarter-final, and the final between Paris Saint-Germain and Chelsea FC—forms part of the exhibition.

The FIFA Museum’s special exhibition Innovation in Action: Football Technologies on and off the Pitch is still ongoing.
The items offer visitors a close-up look at the demands of elite officiating: instant communication, pinpoint precision, and the delicate task of applying technology without compromising the human essence of the sport.
By combining Faghani’s career journey with the story of refereeing innovation, the exhibition highlights a defining truth of modern football: technology continues to evolve, referees continue to adapt, and the game advances through their combined progress.
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