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Morocco Targets Tourism Boost Beyond Football as AFCON 2025 Approaches

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Hot Air balloon pilot, Pierre Barre (left) explains the thrills attendant to the adventure to Sports Village Square's Kunle Solaja.

As Morocco gears up to host the 2025 Africa Cup of Nations, attention is shifting beyond the football to the tournament’s wider impact on the country’s tourism ambitions.

Moroccan officials view AFCON not merely as a continental sporting spectacle but as a strategic opportunity to strengthen the Kingdom’s standing as a global tourism destination. The tournament has been fully integrated into Morocco’s Tourism Roadmap 2023–2026, which focuses on upgrading infrastructure, improving service quality, diversifying destinations and attracting sustainable investment.

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The hot air balloon flights in Marrakesh are spectacular and also refreshing, offering a splendid experience to AFCON fans.

Rather than operating in isolation, AFCON 2025 is expected to accelerate the objectives of the national tourism plan.

Tourism figures suggest the sector is already enjoying strong momentum. By late 2025, Morocco had welcomed an estimated 18 million visitors, exceeding expectations and surpassing the roadmap’s target of 17.5 million arrivals set for 2026.

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Morocco offers more than just football; it is the ultimate destination for tourism and business opportunities, says Majida Chtioui, the trade manager at Moroccan National Tourism Office (MNTO)

The summer season reinforced the trend, with 4.6 million tourists recorded in July and August alone — a six per cent increase compared to the same period last year.

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These gains were achieved ahead of the Africa Cup of Nations, underlining Morocco’s solid position as it enters the tournament period. Officials believe AFCON will further enhance the country’s international visibility, attract new visitor markets and showcase its capacity to successfully host large-scale global events.

It is a combination of thrill and fear as passengers find themselves dangling some 1,700 metres above the ground

The ambition, authorities say, is not simply to fill hotels during the tournament, but to build lasting confidence in Morocco’s tourism sector and leave a long-term legacy that reinforces the country’s reputation as one of Africa’s leading destinations.

AFCON 2025 is already generating significant global exposure. Ticket sales have exceeded 800,000, with several matches sold out, promising packed stadiums and vibrant host cities. The resulting international attention is seen as visibility that would be difficult to replicate through conventional tourism marketing campaigns.

For the Moroccan Agency for Tourism Engineering (SMIT), the tournament represents a long-term investment rather than a one-off event. SMIT Director General Imad Barrakad said the focus is on leveraging AFCON’s global reach to strengthen investor confidence and support sustainable tourism development.

In recent years, both public and private stakeholders have shifted emphasis from expanding capacity to improving quality. Hotels have undergone renovations, new dining concepts highlighting Moroccan gastronomy have been launched, and leisure and entertainment zones have been developed to enhance visitor experience. Crucially, these projects are designed to remain economically viable long after the final whistle of AFCON 2025.

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Moroccan planners are also keen to avoid the risk of “white elephant” infrastructure — facilities that fall into disuse after major events. To counter this, AFCON-related investments are being aligned with broader urban and regional development plans. Stadiums, transport upgrades, cultural routes and regeneration projects are being integrated into long-term strategies aimed at supporting local economies and improving city life.

As Morocco prepares to welcome Africa and the world, officials are confident that AFCON 2025 will serve not only as a football celebration but also as a catalyst for sustainable tourism growth with benefits that extend well beyond the tournament itself.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Morocco Rejects Claims of Delay, Defends Legal Process in Case Involving Senegalese Supporters

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Morocco’s Public Prosecutor’s Office has firmly rejected allegations of unjustified delays and poor detention conditions in the ongoing case involving Senegalese football supporters arrested after unrest linked to a recent continental fixture in Rabat.

In an official clarification, judicial authorities described circulating claims as “unfounded,” insisting that the legal proceedings have been conducted in accordance with Moroccan law and international standards.

The Public Prosecutor’s Office categorically denied any suggestion that the case has been deliberately delayed. Authorities stated that all procedural timelines have been respected and that adjournments were made strictly within the framework of due process.

According to the statement, postponements of hearings were granted at the request of the defendants themselves to allow adequate time to prepare their defence and to ensure the presence of their legal representatives.

Judicial officials also dismissed reports alleging that the detainees were on hunger strike. They confirmed that the accused are receiving their meals regularly and that detention conditions comply with applicable regulations.

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“The rumours suggesting otherwise are without basis,” the statement noted.

Authorities explained that one of the hearings was attended by a lawyer registered with a Bar Association in France. However, the absence of a consultation office in Morocco, coupled with the defendants’ preference to be tried in the presence of their chosen lawyers, led to a postponement of the hearing until February 12, 2026.

The Public Prosecutor’s Office emphasised that these postponements were legitimate and aimed at safeguarding the defendants’ right to a fair trial.

Translation and Language Support

In response to concerns about language barriers, the court confirmed that it provided a sworn French-language interpreter during proceedings. French is reportedly mastered by all defendants.

Additionally, authorities coordinated with the Deputy Consul of Senegal in Morocco to make available an interpreter in Wolof, the defendants’ mother tongue, further ensuring that they fully understood the proceedings.

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Officials also clarified that Moroccan law does not require the presence of an interpreter during the preliminary investigation phase if the judicial police officer understands the language of the individual concerned, provided that official reports are read and explained to them.

The Moroccan authorities reiterated their commitment to transparency, due process and the protection of the rights of all foreign nationals within the kingdom.

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Moroccan Court Jails 18 Senegalese Fans Over AFCON Final Disorder

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File Photo: Senegal supporters clash during the Africa Cup of Nations (CAN) final football match between Senegal and Morocco at the Prince Moulay Abdellah Stadium in Rabat, AFP

A Moroccan court on Thursday sentenced 18 Senegalese football supporters to prison terms ranging from three to 12 months after finding them guilty of hooliganism during last month’s Africa Cup of Nations (AFCON) final.

The supporters had been in pre-trial detention since 18 January, the day Senegal defeated hosts Morocco 1–0 in a tense and controversial final at the Prince Moulay Abdellah Stadium in Rabat.

According to the court’s ruling, nine of the defendants received one-year prison sentences and were fined 5,000 Moroccan dirhams (approximately $545). Six others were handed six-month terms alongside fines of 2,000 dirhams (about $218), while three supporters were sentenced to three months in prison and fined 1,000 dirhams (around $109).

Prosecutors had sought a maximum penalty of two years, arguing that the accused “deliberately sought to disrupt the proper conduct of the match” and engaged in “acts of violence broadcast live on television.”

Chaos at the Final

The AFCON final was overshadowed by dramatic scenes late in regulation time following a contentious penalty awarded to Morocco after a VAR review. Senegalese players protested the decision vehemently, surrounding the referee and causing play to be halted for nearly 20 minutes.

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Amid the tension, some Senegalese supporters reportedly attempted to invade the pitch, while others threw objects — including chairs — onto the field. Players from both sides temporarily left the pitch before returning after intervention from security officials and match authorities.

Authorities said their case was supported by stadium surveillance footage and medical reports detailing injuries sustained by security personnel during the unrest.

However, defence lawyers rejected the charges and described the sentences as excessive.

“The footage does not contain irrefutable proof showing that any one of them struck or assaulted anyone,” defence counsel Naima El Guellaf told the court.

Another lawyer, Patrick Kabou, called the verdict “incomprehensible,” arguing that his clients were “victims” rather than perpetrators. The defence team has confirmed plans to file an appeal.

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The ruling comes as football authorities continue to grapple with the fallout from a final that, despite Senegal’s historic victory, was overshadowed by controversy both on and off the pitch.

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Renard Revisits AFCON 2025 “Towel Incident,” Cites Cultural Symbolism

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Terrible Hervé Renard Blow For Cote D’Ivoire -

French coach Herve Renard has reopened the debate around the controversial “towel incident” that marred the closing stages of the 2025 Africa Cup of Nations final between Morocco and Senegal.

Renard, who previously coached Morocco and now manages the Saudi Arabia national football team, addressed the episode in a recent interview with Jeune Afrique, describing it as a complex issue rooted partly in African football culture.

“The towel story is long and complicated. It has a certain significance, that’s all,” Renard said. He suggested that, if anyone attempted to remove the towel, it could have been intended to unsettle the opponent psychologically.

“In Europe, people don’t understand that there is something behind it. Was the towel charmed? In Africa, these are beliefs, and everyone is free to believe what they want,” he added.

Renard stressed that cultural context is often overlooked by outsiders. “Those who don’t know Africa cannot understand. In this case, Moroccans would never allow anyone to cross that line,” he said, while admitting he was unsure whether events unfolded exactly as widely portrayed. Drawing from his extensive coaching experience across the continent, he noted that similar charged atmospheres are not uncommon in high-stakes African fixtures.

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The incident occurred during the final of the 2025 Africa Cup of Nations Final in Rabat, where Senegal defeated Morocco 1–0 to lift the continental crown.

Late in the match, attention shifted away from the ball to Senegal goalkeeper Edouard Mendy’s towel, which had been placed inside his goal to dry his gloves amid wet conditions. As tensions rose in the closing minutes, substitute goalkeeper Yehvann Diouf attempted to safeguard the towel, resulting in a chaotic scene inside the penalty area.

Television footage — quickly dubbed a “towel tussle” — showed Moroccan midfielder Ismael Saibari blocking Diouf as he tried to return the towel to Mendy, while a ball boy also reached for it. Diouf later insisted he had merely been assisting Mendy and had no intention of disrupting play.

Images circulating after the match appeared to show Moroccan players attempting to remove the towel, sparking a heated debate. Some observers viewed it as gamesmanship designed to unsettle the Senegalese goalkeeper, while others linked the episode to longstanding superstitious beliefs within segments of African football culture.

The Confederation of African Football (CAF) disciplinary committee subsequently sanctioned Saibari with a two-match suspension and a $100,000 fine. The midfielder later apologised to Mendy, stating that his actions had been misunderstood.

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CAF’s refereeing chief, Olivier Safari, also addressed the matter in an interview with Canal+ Afrique.

“The towel is not part of a goalkeeper’s official equipment. Its use must remain within the spirit of fair play,” Safari explained. “If it influences the match, it must be removed from the playing area.”

His comments underscored the regulatory grey area surrounding auxiliary items such as towels, which are not formally recognised as playing equipment under the Laws of the Game but are commonly used for practical reasons.

 

While the final result stands and Senegal’s victory remains uncontested, the towel episode has lingered in public discourse — not merely as a fleeting controversy, but as a symbol of the psychological and cultural layers that often accompany African football.

Renard’s remarks add nuance to the debate, suggesting that what may appear trivial to some can carry deeper meaning in different footballing contexts.

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Nearly a year after Senegal’s triumph in Rabat, the “towel incident” continues to provoke reflection, less about fabric inside a goalmouth, and more about the intersection of belief, psychology and competition at the highest level of African football.

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