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‘Land of Football’ is ‘Kingdom of Light’ as Moroccan Tourism Office and Football Federation Strike Accord 

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BY KUNLE SOLAJA.

Morocco’s football federation and tourism office have signed a groundbreaking agreement to establish the country as a major football and tourism destination leading to the milestone 2030 World Cup when the global football tournament clocks a century.

The Moroccan football body and the Tourism Office are building on the national team’s recent international success.

Though with just one success in the Africa Cup of Nations, Moroccan football soars higher than the rest in Africa and the Arab world at the World Cup.

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Apart from being the only African and Arab country to have reached the World Cup semi-final stage, Morocco in the 1970 World Cup in Mexico became the first African team not to be defeated in a World Cup match when they forced Bulgaria to a 1-1 draw on 11 June.

Again, in Mexico, this time at the 1986 World Cup, Morocco became the first African team to top a group and cross the group stage.

They were just two minutes away from a major upset of West Germany in the round of 16 before Lothar Matthäus’ back-breaking goal.

The success of the football team and the tourism potential of Morocco have found a harmonious chord.

The Royal Moroccan Football Federation (FRMF) and the National Moroccan Tourism Office (ONMT) will work together under the banner “Morocco, Land of Football,” placing the sport at the heart of the country’s tourism strategy.

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“More than an institutional partnership, this convention is a shared vision: that of a Morocco that shines through football and makes it a lever for promotion, pride and tourist attractiveness,” ONMT said in a statement released after the signing.

The timing of this collaboration is strategic, coming ahead of two major sporting events: the 2025 Africa Cup of Nations (AFCON) and the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.

The initiative builds on widespread public enthusiasm following the Atlas Lions’ historic World Cup performance in 2022.

Under the agreement, both organizations will implement an integrated communication strategy combining visibility campaigns, influence marketing, and joint promotional activities.

The initiative will mobilize iconic figures from Moroccan football to bring this vision to life, to showcase the country’s world-class sporting facilities, rich cultural heritage, and diverse tourist attractions.

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ONMT has launched a major offensive at making Morocco, the ultimate tourism and business destination as the clock ticks down to the 35th Africa Cup of Nations holding in December.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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AFCON

Super Eagles’ Path to PAMOJA 2027 to Be Unveiled May 19

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By Kunle Solaja.

Nigeria’s senior national team, the Super Eagles, will discover their route to the 2027 Africa Cup of Nations when the Confederation of African Football (Confederation of African Football) conducts the qualifying draw on May 19, 2026.

This is an exercise that will define the country’s pathway to the historic PAMOJA 2027 tournament.

The draw, coming after the conclusion of the preliminary round, will feature 48 teams, including co-hosts Kenya, Tanzania and Uganda. They will be pooled into 12 groups of four teams each. Only the top two teams from each group will progress to the final tournament, setting up what promises to be a fiercely competitive qualification series.

For Nigeria, a three-time African champion and podium finisher in three of the last four editions, the qualification format is familiar, but the stakes are evolving. They will need a good head start to avert the type of tragedy that defined their World Cup 2026 qualification campaign.

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The Super Eagles have maintained a strong record in AFCON qualifying campaigns in recent years, yet inconsistency at the tournament proper has raised expectations for not just qualification, but a deeper continental impact.

The six-match qualification series will be spread across three FIFA international windows:

  • * September–October 2026 (Matchdays 1 & 2)
  • * November 2026 (Matchdays 3 & 4)
  • * March 2027 (Matchdays 5 & 6)

This staggered schedule will test squad depth, technical stability, and administrative efficiency, which are areas that have historically influenced Nigeria’s performance as much as on-field quality.

East Africa Return and Logistical Implications

The 2027 tournament will mark AFCON’s return to the East African region for the first time since the 1976 Africa Cup of Nations.

For Nigeria, this introduces a different competitive environment—altitude variations, travel logistics across three host nations, and potentially unfamiliar playing conditions.

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The tri-nation hosting model also means that teams must prepare for a geographically dispersed tournament, requiring early planning in scouting, acclimatisation, and logistics—areas where Nigeria has previously faced challenges in major competitions.

CAF is banking on the momentum generated by recent tournaments such as the 2023 Africa Cup of Nations and 2025 Africa Cup of Nations, both of which recorded significant commercial growth, increased sponsorship value, and expanded global broadcast audiences.

For Nigeria, one of Africa’s most marketable football brands, this growth presents both opportunity and pressure. Strong performances by the Super Eagles not only boost national pride but also reinforce Nigeria’s commercial relevance in African football’s evolving ecosystem.

While the May 19 draw will simply allocate opponents on paper, its implications run deeper. A favourable group could ease Nigeria’s passage, but recent AFCON qualifiers have shown that traditional hierarchies are narrowing, with emerging teams increasingly competitive.

For the Super Eagles, the road to PAMOJA 2027 is not just about qualification—it is about reasserting continental dominance in an era where African football is becoming more competitive, more commercial, and more globally visible.

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The journey begins with the draw, but for Nigeria, expectations will stretch far beyond simply making the trip to East Africa.

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AFCON

CAF Sets AFCON 2027 Dates, but FIFA Approval Raises Autonomy Questions

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By Kunle Solaja.

The Confederation of African Football (Confederation of African Football) has formally unveiled the competition window for the landmark Africa Cup of Nations, tagged PAMOJA 2027, setting the stage for what is shaping up to be one of the most politically and structurally significant tournaments in the competition’s history.

Scheduled to kick off on Saturday, 19 June 2027, with the final fixed for Saturday, 17 July 2027, the tournament marks only the second time the AFCON will be staged in the June–July window. The first was the expanded 24-team edition in the 2019 Africa Cup of Nations, a shift originally designed to align African football with the European off-season calendar and improve player availability.

A Return to June–July: Progress or Persistent Constraint?

While the timing suggests continuity with the 2019 precedent, it also underscores a deeper tension within African football governance. CAF’s confirmation that the dates required approval from the FIFA Council, following a meeting in Vancouver, raises renewed questions about the confederation’s operational autonomy.

Historically, AFCON scheduling has been vulnerable to external pressures, particularly from European clubs and leagues reluctant to release African players mid-season. The June–July calendar was initially seen as a strategic compromise. However, the necessity of FIFA ratification in 2027 signals that CAF’s flagship tournament still operates within a framework heavily influenced by global football politics.

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This development may reignite debate about whether CAF is charting an independent course or increasingly aligning its decisions with FIFA’s broader international calendar priorities.

Beyond scheduling, AFCON 2027 represents a structural leap. For the first time, three nations—Kenya, Tanzania and Uganda—will jointly host the tournament.

This tri-nation model, branded “PAMOJA” (Swahili for togetherness), is more than symbolic. It reflects CAF’s attempt to decentralise hosting rights, reduce infrastructural pressure on single nations, and expand the tournament’s commercial and cultural footprint.

With a projected reach of over 400 million people across East Africa, the tournament offers significant opportunities:

  • Market expansion: Opening new commercial corridors in a region historically underrepresented in hosting major football events.
  • Infrastructure development: Accelerated investment in stadiums, transport, and tourism across three countries.
  • Regional integration: Football as a tool for political and economic cooperation within East Africa.

Yet, the model is not without risks. Multi-country hosting introduces logistical complexities—border coordination, security harmonisation, and infrastructure parity—that CAF has not previously managed at this scale.

Waiting for Key Decisions

CAF has deferred the announcement of which cities or countries will host the opening match and final, decisions that will carry both symbolic and economic weight. These choices could influence regional balance and perceptions of equity among the co-hosts.

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AFCON 2027 sits at the intersection of ambition and dependency. On one hand, it embodies innovation—a new hosting model and a reaffirmed global calendar alignment. On the other, it highlights lingering structural challenges, particularly CAF’s reliance on FIFA’s approval mechanisms.

As preparations unfold, the success of PAMOJA 2027 will likely be judged not just by the quality of football on display, but by how effectively CAF navigates these competing forces—continental aspiration versus global integration.

In many ways, AFCON 2027 will be a test of whether African football can expand its horizons without compromising its independence.

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AFCON

Morocco Begin Title Defence as AFCON 2027 Draw Holds May 19

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By Kunle Solaja.

Defending champions Morocco will take the first formal step in their title defence when the Confederation of African Football (CAF) conducts the draw for the AFCON PAMOJA 2027 qualifiers on May 19, 2026, two days before the 122nd anniversary of the founding of FIFA.

Fresh from their triumph at the 2025 Africa Cup of Nations, the Atlas Lions now face the challenge of sustaining continental dominance as they begin the journey toward the historic East African finals, to be co-hosted by Kenya, Tanzania and Uganda.

As reigning champions, Morocco enter the qualifiers with a target on their back. Their recent rise, bolstered by strong World Cup performances and a deep pool of Europe-based talents, has elevated expectations both at home and across the continent.

But history suggests that defending an AFCON title is rarely straightforward. The qualifying format, which includes 48 teams drawn into 12 groups of four, leaves little margin for complacency. Only the top two teams in each group will progress, meaning even established powers must navigate a potentially tricky six-match campaign.

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The qualifiers will unfold across three FIFA international windows:

  • * September–October 2026 (Matchdays 1 & 2)
  • * November 2026 (Matchdays 3 & 4)
  • * March 2027 (Matchdays 5 & 6)

For Morocco, maintaining squad cohesion across these windows will be crucial. With players spread across Europe’s top leagues, managing fatigue, travel, and club-country balance will test the technical crew’s planning and depth.

AFCON 2027 will mark the tournament’s return to East Africa for the first time since the 1976 Africa Cup of Nations. The unique three-country hosting model introduces new logistical variables—ranging from climate and altitude differences to travel across multiple venues.

For Morocco, whose recent success has been built on tactical discipline and structured preparation, early adaptation to these conditions could prove decisive in their title defence.

CAF’s recent tournaments—including the 2023 Africa Cup of Nations and Morocco 2025—have recorded unprecedented commercial success, expanding the global reach of African football.

As defending champions, Morocco stand at the centre of this growth. Their performances will not only shape the competitive narrative of AFCON 2027 but also influence the tournament’s commercial appeal and global visibility.

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While the May 19 draw will determine Morocco’s immediate opponents, the broader mission is clear: retain continental supremacy in an increasingly competitive African football landscape.

For the Atlas Lions, the road to PAMOJA 2027 is not merely about securing qualification—it is about proving that their recent triumph was not a peak, but the beginning of sustained dominance.

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