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Goldberg, Life Continental & Zagg Energy drink launch ‘Operation Super Eagles Sustain the Tempo’

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As Nigeria’s Super Eagles gear up for their crucial World Cup qualifier against Zimbabwe in Uyo on Tuesday evening, Lead sponsor – Nigerian Breweries Plc, through its brands—Goldberg, Life Continental, and Zagg Energy Drink—is set to further energize the team by recognizing the game’s standout performer with the ‘Man of the Match’ award. 

The initiative, dubbed “Operation Super Eagles Sustain the Tempo”, underscores the brands’ commitment to Nigerian football and their desire to keep the team motivated throughout the qualifying campaign. 

The Portfolio Manager, Mainstream Lager Brands at Nigerian Breweries Plc, Olaoluwa Babalola, highlighted the significance of the initiative. 

“Goldberg, Life Continental, and Zagg Energy Drink are deeply rooted in Nigerian culture, embodying values of strength, unity, and determination.

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“Football is a unifying force in Nigeria, and this initiative is our way of celebrating the players who give their all for the badge. We want to see the Super Eagles dominate, and we believe this recognition will serve as extra motivation,” Babalola remarked. 

Speaking on the partnership, Wasiu Ola Abiola, Head of Digital, Brand Media PR, and Sponsorships at Nigerian Breweries Plc, emphasised the company’s dedication to supporting Nigerian football at all levels. 

“The Super Eagles are a source of national pride, and we believe in fuelling their passion with the energy and resilience that our brands represent. Through this ‘Man of the Match’ award, we aim to recognise excellence on the pitch while inspiring the players to keep pushing for success,” Abiola stated. 

This partnership comes at a time when the Super Eagles are in a crucial phase of their World Cup qualification journey, with every game playing a pivotal role in their bid for a place at the 2026 FIFA World Cup. 

This initiative continues Nigerian Breweries’ long-standing tradition of backing Nigerian sports. Over the years, the company has been involved in various sponsorship deals across the national teams to grassroots football programs, strengthening its connection with the game and its passionate fans. 

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The brands of Nigerian Breweries Plc on February 1st, 2018 officially entered a sponsorship deal with the Nigeria Football Federation (NFF), for all the national teams including the women.

Since then, all the grades of the national team have had huge followership comparable to the football fan base of prominent clubs in Europe.

With the likes of Victor Osimhen, Ademola Lookman, and Samuel Chukwueze among the squad, the competition for the Man of the Match award promises to be intense.

The winner will receive a cash prize of One million naira with additional brand rewards to mark their performance. 

As the Super Eagles take on Zimbabwe in Uyo, Nigerian fans can look forward to not just an exciting match but also the continued support of homegrown brands championing Nigerian football excellence.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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World Cup

VIDEO: GHD Documentary Celebrates Kunle Solaja’s Remarkable Journey Across 10 FIFA World Cups

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This Wednesday, 8 July, it will be 36 years since 10-World Cup-capped journalist, Kunle Solaja, watched his first World Cup final match at the imposing Stadio Olimpico in Rome when the then West Germany beat defending champion, 1-0, in the first ever final match to be decided by a single penalty kick goal and the first in which a red card was issued.

In commemoration of Solaja’s10 World Cup coverage achievement, GHM Communications, a fast-rising post-production company based in Nigeria, has produced a compelling video documentary that pays tribute to veteran Nigerian sports journalist and publisher of Sports Village Square, Kunle Solaja, chronicling an extraordinary career that has taken him to 10 consecutive FIFA World Cup tournaments.

The production, titled around Solaja’s “10 World Cups” milestone, traces a journey that began with a young football enthusiast and evolved into one of Africa’s most enduring World Cup reporting careers.

Using a blend of archival footage, photographs and contemporary images from the ongoing FIFA World Cup 2026, the documentary highlights Solaja’s unique place among the select group of journalists worldwide who have covered the global football spectacle over such a prolonged period.

The video opens with evocative football imagery before taking viewers through memorable moments from previous World Cups, including iconic scenes featuring football legends and historic tournament matches. It then shifts focus to Solaja’s personal experiences, showcasing his presence at various World Cup venues and media centres across different host nations.

A recurring theme throughout the documentary is the evolution of football journalism over the past three decades and Solaja’s ability to remain relevant through changing technologies, reporting methods and media platforms.

The production also revisits some of the milestones that have defined his professional journey, including his extensive travels, interactions with global football personalities and his commitment to documenting African participation at the World Cup.

Several images featured in the documentary reflect Solaja’s long-standing association with international sports journalism bodies, including the International Sports Press Association (AIPS) and FIFA, underscoring the recognition he has received within the global media community.

The documentary culminates with scenes from the 2026 FIFA World Cup in the United States, Canada and Mexico, where Solaja is once again on assignment, completing a remarkable sequence of World Cup appearances stretching from Italia ’90 to the current tournament.

For Nigerian sports journalism, the achievement represents more than a personal milestone. It is a testament to dedication, resilience and a lifelong passion for football reporting.

Having witnessed the World Cup across four decades, multiple continents and several generations of football stars, Solaja’s story serves as an inspiration to aspiring journalists and a reminder of the enduring value of specialised sports reporting.

The GHD production captures that legacy vividly, celebrating not just 10 World Cups, but a career devoted to telling the stories behind the world’s biggest sporting event.

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

 

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World Cup

adidas Unveils Gold-Coloured TRIONDA FINAL Ball For World Cup’s Closing Stages

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BY KUNLE SOLAJA

With the FIFA World Cup 2026™ entering its decisive phase, adidas has unveiled the TRIONDA FINAL, a specially designed Official Match Ball that will be used for the semi-finals, bronze-medal match and final of the record-breaking tournament.

The new ball represents a significant departure from previous FIFA World Cup traditions. While past tournaments typically introduced only colour variations for the latter stages, TRIONDA FINAL features an entirely new premium design that reflects the prestige of the competition’s concluding matches.

Finished in striking gold, white and black, the ball draws inspiration from the journey towards football’s most coveted prize. Its gold accents pay tribute to the FIFA World Cup trophy, while the black base gives it a bold and sophisticated appearance befitting the tournament’s biggest occasions.

TRIONDA FINAL builds on the original TRIONDA Official Match Ball, first unveiled in October 2025, retaining the same high-performance construction while introducing a design tailored specifically for the final four matches.

One of the ball’s most distinctive features is its tribute to the 16 Host Cities that have staged matches during the biggest FIFA World Cup in history. The four cities hosting the tournament’s climax—Dallas, Atlanta, Miami and New York New Jersey—are prominently incorporated into the main design elements.

The remaining host cities—Boston, Guadalajara, Houston, Kansas City, Los Angeles, Mexico City, Monterrey, Philadelphia, San Francisco Bay Area, Seattle, Toronto and Vancouver—are embedded within the ball’s triangular graphics, ensuring their contribution to the tournament is celebrated until the final whistle.

“The TRIONDA FINAL ball for the last four matches of the FIFA World Cup is here,” said Gianni Infantino.

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“The iconic TRIONDA has brought so much joy every time it has hit the back of the net in this FIFA World Cup, and it perfectly embodies the unity and passion of the tournament’s host nations Canada, Mexico and the United States.”

Infantino added that the ball would serve as a lasting symbol of the cities that have helped stage the tournament.

“For the final four matches of the tournament, this TRIONDA FINAL will be at the feet of the best players on the planet. Through every touch, dribble, flick, pass, cross, save, strike and goal, the 16 cities that have helped FIFA stage the record-breaking 23rd edition of the tournament will be further etched into FIFA World Cup folklore.”

Beyond its aesthetics, the TRIONDA FINAL also incorporates the latest evolution of adidas Connected Ball Technology, which provides real-time ball data to assist match officials in making faster and more accurate decisions while offering enhanced performance insights throughout the game.

The ball will make its debut in the semi-finals before taking centre stage in the bronze-medal match and the final in New York New Jersey, where the world champions of the largest FIFA World Cup ever staged will be crowned.

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Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

 

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Hossam Hassan Blames Refereeing Decisions For Egypt’s Heartbreaking Exit

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blankEgypt coach Hossam Hassan will not be watching any more of the World Cup, he said on Tuesday, blaming refereeing errors for his country’s heartbreaking elimination from the ​tournament at the hands of Argentina.

Egypt were 2-0 up with 11 minutes left ‌of their last 16 clash against the holders Argentina, agonisingly close to one of the great World Cup upsets, only to concede three goals in the closing stages and go out.

They were picked apart at the end of ​the game by a Lionel Messi-inspired comeback, but Hassan insisted his team were better.

“I’m going ​home and won’t be watching any more games from the tournament,” he ⁠told a press conference.

“What happened to us wasn’t fair. We should have had a penalty; a ​goal was disallowed, and I don’t know why it was disallowed.”

Egypt netted in the 62nd minute ​through Mostafa Zico, but a VAR check found there was a foul from the Egyptians in the buildup.

They also claimed a late penalty after a tug on Hamdy Fathy, and their anger was exacerbated by Argentina going down ​the other end and scoring a 92nd-minute winner.

“Even if the goals came from mistakes, the ​biggest mistake is not getting what you’re entitled to from those responsible for making the decisions,” said Hassan, whose ‌press conference was a litany of complaints.

“I’m the type of person who hates losing. And when it’s a defeat that feels unjust like today’s, I can only tell the fans not to be upset. We wanted so much to give them more joy,” he added.

“But what made me happy ​was that my players ​followed the game plan ⁠on many occasions and worked very well.”

Egypt had been surprisingly attacking early on in the game, a departure from Hassan’s usual tactic of playing ​with a tight defence and looking for counter-attack opportunities.

It helped them take ​an early ⁠lead, but it was the heroics of goalkeeper Mostafa Shoubir that ensured they remained in front by halftime.

“I’m very, very satisfied with the effort they put in. Most of our players come from the ⁠Egyptian ​domestic league, while many players in other national teams are ​based in Europe and live in that professional environment,” Hassan added.

“Yet with predominantly local players — besides Mohamed Salah and Omar ​Marmoush — we were able to compete with anyone.”

 

Join the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

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