UEFA Champions League
How Heineken Made UEFA Champions League History in Nigeria

Nigerian football fans enjoyed the magic of the Champions League final first-hand thanks to Heineken’s unforgettable Viewing Experience across the country over the weekend.
Heineken transformed viewing centres into vibrant celebrations as Real Madrid secured their historic 15th title with a 2-0 victory over Borussia Dortmund at Wembley Stadium.
“Heineken is all about celebrating the beautiful game with true fans,” said Maria Shadeko, Portfolio Manager of Premium Drinks at Nigerian Breweries Plc. “We wanted to recreate the electric atmosphere of Wembley right here in Nigeria, and judging by the incredible energy at our Watch Parties, we achieved that!”
Unbeatable fun across Lagos
From Lagos to Port Harcourt, Abuja to Enugu, the night was alive with the spirit of football. Fans at the Jewel Aeida on Lekki, Lagos, were treated to captivating performances by music stars like Mia, Dotun, Crowd Kontroller, Big N, and the electrifying finale by Adekunle Gold.
While the Muri Okunola Park in Victoria Island pulsed with the energy of the female DJ duo, Wanni x Handi, the passionate crowd at the Lagos Terraform mirrored the energy at the Green House on Oba Adeyinka Oyinkan Ave, Ikoyi, and Stalad Gardens in Abule Egba where fans revelled in the action on giant screens while enjoying Heineken’s refreshing brews
Heineken ensured every fan experienced the best viewing experience possible, all laced with unbeatable entertainment.
Party after party across the Nation
The electrifying atmosphere wasn’t limited to Lagos. Port Harcourt witnessed a phenomenal performance by music sensation Oxlade at Oak Park and Gardens.
Abuja residents also enjoyed an unforgettable night at Papiee’s Metropolis on Ahmadu Bello Way, where Alternate Sound kept the excitement levels soaring with their dynamic performance.
Fans in luxurious comfort at the Transcorp Hilton on Aguyi Ironsi Street also revelled in the night’s festivities.
The magic of Heineken’s Watch Parties extended beyond major cities. Fans in Ibadan, Benin City, Enugu, and Owerri all shared in the unforgettable experience, uniting in their support for their favourite teams and celebrating Real Madrid’s monumental victory.
Heineken’s Watch Parties successfully recreated the Wembley atmosphere, proving that the beautiful game can unite and ignite joy across Nigeria.
As Maria Shadeko states, “We are thrilled to have played a part in this historic night for football fans. Here’s to many more celebrations together!”
UEFA Champions League
TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

A pair of Belgian TikTokers say they spent 27 hours in an Allianz Arena toilet last weekend before watching Paris St Germain beat Inter Milan in the Champions League final for free.
Neal Remmerie and Senne Haverbeke told VRT News they managed to get into the Munich stadium the day before the match and hid in a toilet cubicle.
After sticking a homemade “Out of Order” sign on the door, the pair waited in silence for more than a day as stadium staff used the facility.
“We had a backpack with snacks and we played around on our phones to kill time,” Remmerie told the Belgian public broadcaster.
“The lights were on all the time and the sitting position was uncomfortable, so sleeping was almost impossible. That made it physically and mentally difficult.”
Once they heard fans starting to use the toilets on matchday, the pair left their bolthole and made their way past ticket inspectors to join the 86,600 crowd in the stands.
“We looked carefully at which security guard was paying the least attention. While on the phone and with food in our hands, we just walked on, and suddenly we were inside,” Remmerie added.
“PSG won 5-0 and we were also in the supporters’ section of the winning team. It was the most beautiful football match we have ever seen.”
The Allianz Arena and UEFA did not immediately respond to an emailed request for comment.
Those fans who made their way into the match more conventionally had to pay anywhere from 90 to 950 euros ($100-$1,100) for their tickets.
-Reuters
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UEFA Champions League
How Heineken Scored a Five-Star UEFA Champions League Experience for Nigerian Fans

Indeed, it was an evening where football merged with lifestyle. Nigerian music stars Fido and Wande Coal brought their A-game, performing crowd favourites that had fans singing along and dancing well into the night.
Their live performances added vibrant colour to an already electrifying evening, keeping the energy alive after the final whistle.
Hard core fans cut across gender, as displayed by the ladies during the Heineken Watch Party in at the Lagos Continental Hotel last Saturday
Adding star power to the experience was ex-Super Eagles striker Julius Aghahowa, who mingled freely with guests, posed for pictures, and shared expert insight on the game, delighting fans with his presence and personal touch.
“This year’s UEFA Champions League final is not just a match—it’s a cultural moment,” said Maria Shadeko, Portfolio Manager for Premium Beer at Nigerian Breweries. “We’re blending world-class football with unforgettable lifestyle experiences. Through our activities, we’re celebrating the real hardcore fans—the ones who make the game magical from wherever they are.”
Shadeko added that Heineken’s goal is to ensure Nigerian fans feel seen and celebrated. “They may not be in Munich, but they’re just as important to the spirit of the game. That’s why we go all out—every year—to make this night one to remember.”
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UEFA Champions League
PEPSI GOALFEST 2025: Record-Breaking UCL Final, Unforgettable Fan Experience!

The roar of the crowd, the thrill of every shot, and the ultimate victory! Last Saturday night, Pepsi brought the UEFA Champions League 2025 final to life at the Pepsi GoalFest 2025, where PSG dominated Inter Milan in a stunning 5-0 victory, setting a new record for goals in a final.
The Balmoral Event Centre, Federal Palace Hotel, Lagos was completely transformed into an electrifying arena, with a dominant wave of the iconic Pepsi blue.
Football fanatics experienced passion like never before. Inside and around the venue, fans engaged in thrilling football-themed games, moved to the beats of electrifying music, and stayed refreshed with Pepsi.
The energy soared as Dj Yk Mule, Mayorkun, and Do2tun delivered show-stopping performances, all powered by Pepsi.
It wasn’t just a game; it was an immersive celebration of football, an unforgettable night where every cheer, every goal, and every moment was refreshed by Pepsi!








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