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Olympics set to lose largest sponsor

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Russia’s ‘Friendship Games’ are politically motivated and violate Olympic Charter says IOC

After Paris 2024, the Olympic Games may lose Toyota, one of the Games’ main sponsors. Japan’s Kyodo News report that Toyota will end its sponsorship contract with the International Olympic Committee (IOC) after this year’s games in Paris. The report cited unidentified sources close to the matter.

Toyota’s deal, announced in 2015, is believed to be the largest sponsorship agreement ever signed by the IOC. At the time, Japanese media reported that it would be worth $835 million.

According to Kyodo’s report, sources at Toyota were unhappy with how the IOC has used the money. The automaker believes the committee is not doing enough to support the athletes and promote the games.

During the Tokyo Summer Olympics in 2021, the IOC was criticized for not doing enough to support the mental health of its competitors.

Toyota sources told Kyodo that the company would like to continue sponsoring the Paralympic games. The IOC, however, requires its partners to support all its events. The main sponsors of the Olympic Games are classified as TOP – The Olympic Partners.

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Toyota is one of just 15 “TOP” sponsors as part of The Olympic Partner program. TOP is the highest level of sponsorship for the games and is limited to one per industry. Other brands include Coca-Cola, Samsung, Intel, Corona Cero, and Procter & Gamble.

Toyota pulled its commercials from the delayed 2021 Olympic games in Tokyo, and executives skipped the opening ceremonies in response to concerns about safety during the COVID-19 pandemic.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

Olympics

Olympic rings removed from Eiffel Tower

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The Eiffel Tower and the Olympic Rings

The Olympic rings installed on the Eiffel Tower since June to celebrate the upcoming Olympic Games were removed from the Parisian monument early on Friday morning, as confirmed by an AFP photographer. But the Paris City Hall intends to replace them with a more permanent structure until 2028.

The five-coloured rings, measuring 29 metres in length and 15 metres in height, were placed between the first and second levels of the iconic iron structure on 7 June. 

According to Inside the Games publication, Paris Mayor Anne Hidalgo  wants the Olympic symbol to continue decorating the monument until the 2028 Games in Los Angeles.

But the descendants of the tower’s creator, Gustave Eiffel are opposing the move. They are insisting that the Olympic rings are aesthetically in conflict with the concept and design of the Tower.

The 30-tonne rings initially installed on the Eiffel Tower were also not designed to withstand winter weather conditions.

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Despite Egypt winning 3 medals at Paris Olympics, President Al-Sisi orders sports system overhaul

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Ahmed El-Gendy won Egypt's only gold at the Paris Olympics

Egypt’s President Abdel-Fattah al-Sisi ordered  a comprehensive evaluation of sports federations that  participatedat the Paris Olympic Games, following a mission report submitted by the country’s sports minister.

The mandate includes a thorough expenditure check and a performance review to better highlight areas of improvement and fund allocation in future Games.

Additionally, the president plans to take necessary measures against federations —such as limiting funds— that had negative results in the Paris Games.

Egypt’s participation in sports where it lacks a competitive advantage will also be limited, as the president aims to direct resources to promising athletes to ensure optimal results. The president also aims to reduce administrative and technical staff within Olympic delegations and task relevant ministries with preparing future Olympic athletes.

Al-Sisi’s Olympic overhaul is to be presented to the cabinet for approval and urged the government to prioritise amending the sports law for the House of Representatives for review. 

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Egypt took home a total of three medals in the Summer Games. Ahmed El-Gendy triumphed in modern pentathlon, Sara Samir claimed the silver in weightlifting, and 21-year-old fencer Mohamed El-Sayed earned the bronze.

-Insidethegames

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Paris 2024 Games break record ticket sales

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Beach Volleyball - Men's Gold Medal Match - Sweden vs Germany (Ahman/Hellvig vs Ehlers/Wickler) - Eiffel Tower Stadium, Paris, France - August 10, 2024. REUTERS/Esa Alexander/File Photo

Paris 2024 sold a record 12 million tickets for the Olympics and Paralympics, beating the Games record previously set by London 2012, organisers said on Sunday.

Some 9.5 million tickets were sold for the Olympics and 2.5 million for the Paralympics, which end on Sunday.

In 2012, London organisers set the record for the Paralympics with 2.7 million tickets sold but only 8.2 million were sold for the Olympics.

-Reuters

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