Connect with us

Olympics

Olympics set to lose largest sponsor

Published

on

Russia’s ‘Friendship Games’ are politically motivated and violate Olympic Charter says IOC

After Paris 2024, the Olympic Games may lose Toyota, one of the Games’ main sponsors. Japan’s Kyodo News report that Toyota will end its sponsorship contract with the International Olympic Committee (IOC) after this year’s games in Paris. The report cited unidentified sources close to the matter.

Toyota’s deal, announced in 2015, is believed to be the largest sponsorship agreement ever signed by the IOC. At the time, Japanese media reported that it would be worth $835 million.

According to Kyodo’s report, sources at Toyota were unhappy with how the IOC has used the money. The automaker believes the committee is not doing enough to support the athletes and promote the games.

During the Tokyo Summer Olympics in 2021, the IOC was criticized for not doing enough to support the mental health of its competitors.

Toyota sources told Kyodo that the company would like to continue sponsoring the Paralympic games. The IOC, however, requires its partners to support all its events. The main sponsors of the Olympic Games are classified as TOP – The Olympic Partners.

Advertisement

Toyota is one of just 15 “TOP” sponsors as part of The Olympic Partner program. TOP is the highest level of sponsorship for the games and is limited to one per industry. Other brands include Coca-Cola, Samsung, Intel, Corona Cero, and Procter & Gamble.

Toyota pulled its commercials from the delayed 2021 Olympic games in Tokyo, and executives skipped the opening ceremonies in response to concerns about safety during the COVID-19 pandemic.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

Olympics

Paris to name sports venue after dead Ugandan Olympian Cheptegei

Published

on

World Athletics Championship - Women's Marathon - National Athletics Centre, Budapest, Hungary - August 26, 2023 Uganda's Rebecca Cheptegei in action during the women's marathon final REUTERS/Dylan Martinez//File Photo

The French capital will pay tribute to Ugandan Olympian Rebecca Cheptegei, who was set on fire by her boyfriend, by naming a sports facility in her honour, Paris Mayor Anne Hidalgo announced on Friday.

The marathon runner, who competed in the Paris Games last month died on Thursday, four days after she was doused in petrol and ignited by her boyfriend in Kenya, in the latest attack on a female athlete in the country.

The 33-year-old, who finished 44th in her Olympic Games debut, suffered burns to more than 75% of her body in Sunday’s attack, Kenyan and Ugandan media reported.

“She dazzled us here in Paris. We saw her. Her beauty, her strength, her freedom, and it was in all likelihood her beauty, strength and freedom which were intolerable for the person who committed this murder,” Hidalgo told reporters.

“Paris will not forget her. We’ll dedicate a sports venue to her so that her memory and her story remains among us and helps carry the message of equality, which is a message carried by the Olympic and Paralympic Games.”

Advertisement

Cheptegei is the third prominent sportswoman to be killed in Kenya since October 2021. Kenyan Sports Minister Kipchumba Murkomen described Cheptegei’s death as a loss “to the entire region”.

“This is a critical moment— not just to mourn the loss of a remarkable Olympian, but to commit ourselves to creating a society that respects and protects the dignity of every individual,” Uganda’s Athletes commission Chair Ganzi Semu Mugula said on Friday.

-Reuters

Advertisement
Continue Reading

Olympics

Row over plan to keep Olympic rings on Eiffel Tower

Published

on

The Olympic rings displayed on the Eiffel Tower last week before the start of the Paralympic Games. Photograph: Tullio M Puglia/Getty Images

Engineer’s descendants say French capital landmark ‘not intended as advertising platform

Paris Mayor Anne Hidalgo has triggered a heated debate by saying she wants to keep the Olympic rings on the Eiffel Tower after the summer Games are over.

“The decision is up to me, and I have the agreement of the IOC [International Olympic Committee],” she told the Ouest-France newspaper over the weekend.

“So yes, they [the rings] will stay on the Eiffel Tower,” she added.

Some Parisians backed the move, but others – including heritage campaigners – said it was a bad idea and would “defile” the French capital’s iconic monument.

Advertisement

Paris Mayor Anne Hidalgo has triggered a heated debate by saying she wants to keep the Olympic rings on the Eiffel Tower after the summer Games are over.

“The decision is up to me, and I have the agreement of the IOC [International Olympic Committee],” she told the Ouest-France newspaper over the weekend.

“So yes, they [the rings] will stay on the Eiffel Tower,” she added.

Some Parisians backed the move, but others – including heritage campaigners – said it was a bad idea and would “defile” the French capital’s iconic monument.

The five rings – 29m (95ft) wide, 15m high and weighing 30 tonnes – were installed on the Eiffel Tower before the Paris Olympics opened on 26 July, and were expected to be taken down after the Paralympics’ closing ceremony on 8 September.

Advertisement

But Ms Hidalgo said she wanted to keep the interlaced rings of blue, yellow, black, green and red, symbolising the five continents.

She added that the current rings – each one measuring 9m in diameter – were too heavy and would be replaced by a lighter version at some point.

The Socialist mayor also claimed that “the French have fallen in love with Paris again” during the Games, and she wanted “this festive spirit to remain”.

Some Parisians as well as visitors to the French capital supported the mayor.

“The Eiffel Tower is very beautiful, the rings add colour. It’s very nice to see it like this,” a young woman, who identified herself as Solène, told the France Bleu website.

Advertisement

But Manon, a local resident, said this was “a really bad idea”.

“It’s a historic monument, why defile it with rings? It was good for the Olympics but now it’s over, we can move on, maybe we should remove them and return the Eiffel Tower to how it was before,” he told France Bleu.

Social media user Christophe Robin said Ms Hidalgo should have consulted Parisians before going ahead with her plan.

In a post on X, he reminded that the Eiffel Tower featured a Citroën advert in 1925-36.

The Eiffel Tower was built in1889 for the World’s Fair. The wrought-iron lattice tower was initially heavily criticised by Parisian artists and intellectuals – but is now seen by many as the symbol of the “City of Light”.

Advertisement

Ms Hidalgo, who has been running Paris since 2014, is known for her bold – and sometimes controversial – reforms.

Under her tenure, many city streets, including the banks of the river Seine, have been pedestrianised.

Last year, she won convincingly a city referendum to ban rental electric scooters. However, fewer than 8% of those eligible turned out to vote.

In February, Ms Hidalgo was again victorious after Parisians approved a steep rise in parking rates for sports utility vehicles (SUVs).

But both drivers’ groups and opposition figures attacked the scheme, saying the SUV classification was misleading as many family-size cars would be affected.

Advertisement

France’s Environment Minister Christophe Béchu said at the time that the surcharge amounted to “punitive environmentalism”.

And just before the Paris Olympics, Ms Hidalgo and other officials went into the Seine to prove the river was safe to swim.

-BBC

Continue Reading

Olympics

AIU files appeal with CAS against America’s Olympic sprinter, Knighton

Published

on

Erriyon Knighton of the US, reacts following his men’s 200 m semi-finals at the Paris 2024 race last week Wednesday. Photo:AP/Petr DavidJosek

The Athletics Integrity Unit said on Wednesday it has filed an appeal with the Court of Arbitration for Sport in the case that cleared American sprinter Erriyon Knighton of a doping offence, thus allowing him to compete at the Paris Olympics.

Knighton, 20, tested positive for a banned substance in March but avoided a ban as the U.S. Anti-Doping Agency said an independent arbitrator ruled it was likely caused by contaminated meat and that he was not at fault and had not acted with negligence.

The finding cleared the 200 metres world silver medallist to run at the U.S. Olympic trials in June and he went on to compete in Paris where he finished fourth in the men’s 200m final.

The AIU, an independent body created in 2017 by World Athletics to manage integrity issues for the sport of athletics, said it has challenged the first instance decision that Knighton had established no fault or negligence.

“This appeal is against the decision of an arbitration tribunal in the United States that the athlete established no fault or negligence after USADA brought charges against the athlete for the presence of epitrenbolone and use of trenbolone,” the AIU said on X.

Advertisement

USADA Chief Executive Travis Tygart said in a statement on Wednesday he understood the AIU’s reasons for appealing the case, which he called an example of the system at work, before pointing a finger at the World Anti-Doping Agency.

“The real issue in this case is WADA’s bad rule. Trenbolone, the substance in Knighton’s case, is a known livestock enhancer and known to be found in the meat supply,” Tygart said.

“We have advocated for the rules around contamination to formally change for years, and WADA has refused to act swiftly.”

U.S. and global anti-doping authorities have been at loggerheads since the case involving 23 Chinese swimmers who tested positive for a banned substance before the Tokyo Olympics in 2021 but were allowed to compete.

-Reuters

Advertisement

Continue Reading

Most Viewed