Nigerian Football
New Year Mega Lottery splashes N964 Million on NLO sponsorship
The Nationwide League One has announced a deal worth a staggering sum of N964 million as a sponsorship deal with New Year Mega Lottery.
This sponsorship will make New Year Mega Lottery the official Title Sponsor of the third-tier domestic football league in Nigeria for the next four seasons.
The NLO signed a Memorandum Of Understanding (MoU) with New Year Mega Lottery at a special signing and unveiling event held at the Harris Hotel, Wuye in Abuja on Thursday, March 14th, in Abuja.
The announcement was made by the former Deputy Governor of Nasarawa State now NLO Chairman, His Excellency Silas Agara, during the unveiling of New Year Mega Lottery to the media.
Agara provided a detailed breakdown of the sponsorship deal, stating that the Nigerian licensed lottery company will provide an annual payment of 241 Million Naira in cash and value in kind, totalling a sum of N964,000,000 Naira for the four seasons of the sponsorship deal.
“New Year Mega Lottery is a Nigerian firm and lottery company licensed by the Nigeria Lottery Commission; they will be our Title Sponsor for the NLO.
“The sponsorship deal will run for four seasons and of Two Hundred And Forty-One Million Naira (N241, 000, 000) annually (both Cash and Value in kind). With the annual payment totalling the sum of N964, 000, 000, 00 (Nine Hundred And Sixty-Four Million Naira).
“This sponsorship recognises NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”
The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.
In her address during the epoch-making occasion the representative of New Year Mega Lottery, Ms. Obiorah Emmanuella, Head of Corporate Communications, said it was the firm passion for football and humanitarian commitments that have compelled them to sponsor the NLO.
She also canvassed for the support of other well-meaning Nigerians to ensure grassroots football continues to flourish.
She said: “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritized social responsibility in line with our humanitarian commitments, that prompted us to sponsor the NLO.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.
“I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football,” she said.
By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of job creation and empowerment through sports and education in Nigeria.
The miserable run of Akwa United and Ikorodu City came to an end after six games in the Nigerian Premier League this season. Both teams were initially glued at the bottom of the league table.
They now got respite as Akwa United beat Kano Pillar by 2-0 while Ikorodu City even did what could be considered an upset, beating Bendel Insurance 3-0.
Remo Stars bounced back to the top of the log after a 3-0 defeat of Nasarawa United. Shooting Stars are yet to get their rhythm this season, playing a barren draw with Enyimba in Ibadan.
Kwara United who got their first full points of the season last week after a 1-0 defeat of Remo Stars could not consolidate as they were beaten 1-0 by Abia Warriors.
Heartland under Emmanuel Amuneke are gradually recovering as they got a valuable away draw against El-Kanemi Warriors.
BY KUNLE SOLAJA.
It is 75 years since Nigeria’s national football team first played an international match. That was on 8 October 1949 when the first set of Nigeria’s assembly on their return voyage stopped over in Freetown and engaged Sierra Leone in an international football match. Nigeria won 2-0, setting a chain of positive results on 8 October.
The country never lost any competitive duel on that date. More significantly, the Super Eagles first qualified for the World Cup on an 8 October date.
That was in 1993 when they were held to a 1-1 draw by Algeria in the quest for USA ‘94 World Cup.
Nigeria became the first English-speaking African country to qualify for the World Cup. Another significance of the October 8 match at the July 5 Stadium, Algiers is that Nigeria were unbeaten for the first time by Algeria at home.
The only deviation from the 8 October Magic was in 2015 when Nigeria lost 2-0 to Congo in a friendly match.
Twenty-six years after Nigeria’s debut international match, one of Africa’s biggest football nations, Egypt fell to the October 8 magic, losing 4-0 to Nigeria in the last stage of the triangular World Cup qualifying series for Argentina ’78.
Up till October 15, 2013, when Ghana beat Egypt 6-1 in Kumasi, the October 8, 1977 duel with Nigeria remained Egypt’s biggest loss in a World Cup qualifying match.
Before the 1977 duel, Nigeria in 1963 played a friendly match with Liberia in Monrovia. The October 8 magic was active, even in an away match. Nigeria drew 2-2 in their very first encounter with Liberia. It was shortly after the team had, through a protest, upturned a victory by Guinea to pick Nigeria’s very first African Nations’ Cup ticket.
Little wonder then that when FIFA suspended Nigeria in 2010, the world governing body provisionally lifted the ban on October 8!
Nigeria on 8 October
- 1949 – Freetown (Friendly) Sierra Leone 0-2 Nigeria
- 1963 – Monrovia (Friendly) Liberia 2-2 Nigeria
- 1977 – Lagos (World Cup qualifier) Nigeria 4-0 Egypt
- 1993 – Algiers (World Cup qualifier) Algeria 1-1 Nigeria… qualify for USA ‘94.
- 2005 – Abuja (World Cup qualifier) Nigeria 5-1 Zimbabwe
- 2010 – FIFA, in apparent respect to the 8 October magic, provisionally lifted a ban imposed on Nigeria.
- 2011 – Abuja (African Nations Cup qualifier) Nigeria 2-2 Guinea. Although undefeated, Nigeria failed to make it to the 2012 African Nations Cup.
- 2015 – D.R. Congo beat Nigeria 2-0 in Visé, Belgium. The ‘October 8 Magic’ is finally broken.
Rivers United have launched themselves to the top of the log at the end of the match day 5 of the Nigeria Premier League. The Port Harcourt side beat Akwa United 2-1 to go afloat after initial leaders, Remo Stars crumbled to a 1-0 defeat at Kwara United in Ilorin on Sunday.
It was Remo Stars’ first defeat in the season. Rivers United are now with 13 points. Stephen Mayo put Rivers United ahead after 31 minutes. But it turned a temporary lead as Akwa United bounced back almost at the blast of the referee’s whistle for the second half.
Friday Apollos levelled up for Akwa United before Ndifreke Effiong Udo scored the winner in the 85th minute.
Sunday Results
- Kwara United 1-0 Remo Stars
- Rangers International 1-0 Abia Warriors
- Heartland FC 2-0 Niger Tornadoes
- Kano Pillars 2-0 Sunshine Stars
- Plateau United 1-0 Ikorodu City
- Rivers United 2-1 Akwa United
- Enyimba 3-0 Katsina United* Suspended
- Nasarawa 0-0 Bayelsa United
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