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FIFA renews with Qatar Airways as a sponsor for World Cup in 2026 and 2030

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Qatar Airways staff in uniform, in background, assist in the medal ceremony, as French President Emmanuel Macron hugs France s Kylian Mbappe who was awarded the Golden Boot after the World Cup final soccer match between Argentina and France at the Lusail Stadium in Lusail, Qatar, on Dec. 18, 2022. AP

Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said Wednesday

The state-owned airline initially had a two-tournament deal for the 2018 World Cup in Russia and the 2022 edition in Qatar.

The World Cup airline slot should next be vacant for the 2034 tournament, which is expected to be hosted by Saudi Arabia. The Saudis plan to launch a second national carrier called Riyadh Air.

The value of the new Qatar Airways deal was not disclosed but is likely worth hundreds of millions of dollars. At World Cup finals, trophy and medal presentation assistants are dressed in the airline’s uniform.

The airline was among seven top-tier men’s World Cup sponsors in the 2019-2022 commercial cycle, which FIFA said earned almost $1.8 billion in total marketing rights sales.

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It includes selected FIFA youth tournaments and the 2027 Women’s World Cup, which will have a host chosen in May.

The 2026 World Cup will be the first expanded tournament with 48 teams instead of 32, playing 104 games instead of 64, and sending teams, fans and officials across 16 cities in the United States, Canada and Mexico.

The 2030 World Cup is set to include more long-haul travel than originally expected, playing games in six countries on three continents.

FIFA said last month it is working with only one bid — the long-favored Spain-Portugal co-hosting plan that added Morocco this year and now includes South American neighbors Argentina, Paraguay and Uruguay hosting one game each as part of a centenary celebration. Uruguay was the inaugural World Cup host in 1930.

The 2030 and 2034 World Cup hosts are due to be formally picked next year.

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-AP

 

 

 

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Canada woos Italy’s crestfallen supporters after World Cup heartbreak

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FIFA World Cup - UEFA Qualifiers - Finals - Bosnia and Herzegovina v Italy - Bilino Polje Stadium, Zenica, Bosnia and Herzegovina - March 31, 2026. Italy's Gianluca Mancini, Pio Esposito, Marco Palestra, Leonardo Spinazzola and Federico Gatti look dejected after the match after failing to qualify for the FIFA World Cup REUTERS/Matteo Ciambell

Canada Soccer cheekily courted Italy’s crestfallen supporters on Saturday, urging them to swap ​their Azzurri blue strips for maple ‌leaf red after the four-time champions suffered another World Cup failure.

“Dear Italian soccer fans, don’t wait ​four more years. Swap your jersey for ​Canada,” the sports governing body posted ⁠on X on Friday, directing fans to ​gather outside Cafe Diplomatico, a popular restaurant in ​Toronto’s Little Italy neighbourhood.

The light-hearted appeal followed Italy’s third consecutive failure to qualify for the World Cup ​after a playoff defeat by Bosnia ​on Tuesday, a setback that led to the resignations ‌of ⁠coach Gennaro Gattuso and federation president Gabriele Gravina.

Canada, who will co-host the World Cup alongside Mexico and the United States, seized the moment ​to call ​for fans ⁠to support their country instead.

Local media reported hundreds of supporters queued ​for the Italy-for-Canada jersey exchange, though ​the ⁠offer proved more symbolic than transactional. Canada Soccer handed out 2026 shirts and posters ⁠to ​fans — and did so without ​collecting a single Italian jersey in return.

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-Reuters

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Nigeria and Other Top-Ranked Teams Missing At 2026 World Cup Raise Questions Over Global Football Balance

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By Kunle Solaja.

Despite the expansion of the FIFA World Cup to 48 teams, several high-profile nations—including some ranked within the top 30 globally—will not feature at the 2026 finals in the United States, Mexico and Canada, underlining the increasingly unforgiving nature of modern qualification.

The most striking absence is the four-time world champions Italy national football team, who failed to qualify for a third consecutive World Cup after losing on penalties to Bosnia and Herzegovina in the European playoffs.
Once a permanent fixture at the global showpiece, Italy’s continued absence has triggered widespread criticism at home, with many describing the situation as a national sporting crisis.

Europe’s Big Casualties

Italy are not alone among Europe’s elite in missing out. Countries such as Denmark’s national football team, Poland’s national football team and Serbia’s national football team, all of whom have consistently hovered around the top tiers of FIFA rankings in recent years, also failed to make the cut.

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Poland’s elimination is particularly significant, as it likely marks the end of World Cup ambitions for veteran striker Robert Lewandowski, while Denmark’s absence comes after years of steady progress on the international stage.

Serbia, boasting a generation of technically gifted players, were also among those eliminated during the qualification process.

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African Heavyweights Left Out

Africa will send a record number of teams to the expanded tournament, yet notable absentees remain.
Three-time African champions Nigeria national football team and five-time AFCON winners Cameroon national football team both failed to qualify after disappointing campaigns.

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Cameroon’s Indomitable Lions are among Africa’s big names missing at the World Cup.

Nigeria’s absence is particularly glaring given the quality of players such as Victor Osimhen, while Cameroon fell short despite a squad featuring several Europe-based stars.

South American Decline

In South America, the Chile national football team continue their dramatic fall from grace. Once Copa América champions, Chile finished bottom of the CONMEBOL qualifying table, extending their World Cup absence to three editions.

Emerging Pattern: Expansion Without Guarantees

The absence of these established football nations highlights a key reality: even with 48 slots, World Cup qualification remains fiercely competitive.

While debutants such as Cape Verde, Curaçao and Uzbekistan have secured historic places at the finals, traditional powers have faltered under pressure.

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Analysts note that this shift reflects a broader trend in global football—greater parity, improved development structures in smaller nations, and declining dominance of traditional heavyweights.

A World Cup Without Familiar Faces

The 2026 tournament will therefore present a unique landscape—one where emerging nations share the stage while several established powers watch from home.

For fans, it promises freshness and unpredictability. For the absent giants, however, it serves as a stark reminder that reputation alone is no longer enough to secure a place at football’s biggest event.

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Seven Nations End Long World Cup Droughts Ahead of 2026 Tournament

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By Kunle Solaja.

A remarkable storyline is emerging ahead of the 2026 FIFA World Cup, as no fewer than seven countries have secured returns to the global football showpiece after prolonged absences spanning decades.

Leading the list are Haiti and DR Congo, both of which are back on the World Cup stage after an astonishing 52-year absence. Haiti last featured at the tournament in 1974, the same year DR Congo, then known as Zaire, made their only previous appearance.

European sides Scotland national football team, Norway national football team and Austria national football team are also ending 28-year waits.

Scotland’s last outing came in 1998, while Norway and Austria have similarly endured long spells away from the competition despite periods of promise in European football.

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South America will see the return of the Paraguay national football team, who are back after a 16-year hiatus, having last appeared at the 2010 finals in South Africa.

On the African continent, the South Africa national football team will make a long-awaited comeback after 16 years, their previous participation coming when they hosted the tournament in 2010.

The wave of returning nations highlights the expanding opportunities created by the enlarged 48-team format for the 2026 World Cup, which will be staged across Canada, the United States and Mexico.

For many of these countries, qualification marks not just a sporting achievement but a generational milestone, rekindling national pride and offering a new era of players the chance to perform on football’s biggest stage after decades in the wilderness.

With traditional powers and returning underdogs set to collide, the 2026 tournament is already shaping up to be one of the most diverse and unpredictable in World Cup history.

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