World football governing body FIFA has unveiled an ambitious nationwide fan engagement programme—Canada Celebrates—as part of activities for the FIFA World Cup 2026.

The initiative, described as the first of its kind, will take the excitement of the World Cup beyond the official host cities of Toronto and Vancouver, reaching communities across the country from coast to coast to coast.

According to FIFA, the programme will feature 38 stops across 34 communities, strategically located within a two-hour drive for more than 75 per cent of Canada’s population.

Football Festival Across the Nation

Running from June 11 to July 19, 2026—coinciding with the World Cup itself—Canada Celebrates will transform cities into vibrant fan zones, offering live match screenings, football-themed activities, music, food festivals and cultural showcases.

Pre-tournament activations are scheduled for June 1 and June 5, alongside selected stops of the FIFA World Cup Trophy Tour by Coca-Cola, further building momentum ahead of kickoff.

From Whitehorse in the Yukon to Halifax in Nova Scotia, and from Kamloops in British Columbia to Niagara Falls in Ontario, the programme aims to ensure that fans nationwide can partake in what FIFA describes as “a shared national celebration.”

Strong Backing from Government and Partners

The initiative is being delivered with support from the Canadian government, municipalities and key stakeholders, including FIFA’s commercial partners such as Coca-Cola, Kia, Michelob Ultra, Hisense, McDonald’s and The Home Depot, alongside media partner Bell Media.

FIFA Vice-President Vittorio Montagliani said the project would leave a lasting legacy.

“As a Canadian, it’s incredibly meaningful to bring a taste of the FIFA World Cup to communities across the country. Beyond hosting matches in Toronto and Vancouver, this tournament will inspire the next generation and grow the game for years to come,” he said.

Canada’s Secretary of State for Sport, Adam van Koeverden, echoed that sentiment, describing the tour as a unifying force.

“Sport has the power to bring people together, and this initiative will help Canadians feel part of this historic moment,” he noted.

Trophy Tour Adds Extra Buzz

Ahead of the main tournament, Canada Celebrates will also be integrated into the FIFA World Cup Trophy Tour by Coca-Cola, giving fans the rare opportunity to see the iconic trophy up close in seven major cities, including Vancouver, Calgary, Montreal and Toronto.

A World Cup Like Never Before

The 2026 FIFA World Cup—co-hosted by Canada, the United States and Mexico—will be the largest in history, featuring 48 teams and 104 matches across 16 cities in North America.

While Canada will stage matches in Toronto and Vancouver, FIFA’s latest initiative ensures that the tournament’s impact extends far beyond stadiums, embedding the World Cup experience in communities nationwide.

With fan engagement, cultural celebration and grassroots connection at its core, Canada Celebrates is poised to transform the World Cup into a truly national—and continental—festival.

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Iran’s government will only decide on the national team’s participation in the World Cup once they receive a response from FIFA over the relocation of their matches, the country’s ​Minister of Sport Ahmad Donyamali said.

Iran’s football federation (FFIRI) has been pushing to move ‌the team’s three World Cup group-stage matches from the United States to Mexico, citing American military involvement alongside Israel in strikes that sparked an ongoing war in the region.

FFIRI said last month they were in discussions ​with FIFA about a venue switch, while Iran’s sports ministry has banned national and ​club sports teams from travelling to countries it considers hostile until further notice.

FIFA president ⁠Gianni Infantino said last week, however, that Iran would play their matches as scheduled.

“Our request ​to FIFA to relocate Iran’s games from the U.S. to Mexico is still valid, but we ​have not yet received a response,” Donyamali told Turkish state news agency Anadolu in an interview published at the weekend.

“If accepted, Iran’s participation in the World Cup will be certain. However, FIFA has not yet responded.

“As ​the Minister of Sports, together with the Iranian football federation, we will keep the football ​team ready for the World Cup. However, the final decision will be made by our government.”

Iran are scheduled ‌to ⁠play all of their Group G matches on American soil — against New Zealand and Belgium in Los Angeles before their final fixture against Egypt in Seattle.

U.S. President Donald Trump said last month that while Iran’s national team were welcome to play in the U.S., it might not be ​appropriate for their “life and ​safety”.

He later made it ⁠clear that any threat to players would not come from the United States.

“According to FIFA’s relevant regulations, security must be provided in the ​country concerned,” Donyamali added. “However, the World Cup is taking place soon, and ​providing guarantees ⁠during this period is questionable.

“Under these circumstances, the possibility of Iran participating in the World Cup matches in the U.S. is very low. But, if the relevant security guarantees are provided, our government ⁠will ​make the decision on Iran’s participation in the World ​Cup.”

FIFA did not immediately respond to an emailed request for comment.

The World Cup takes place in the U.S., Mexico and ​Canada from June 11 to July 19.

–Reuters

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Canada Soccer cheekily courted Italy’s crestfallen supporters on Saturday, urging them to swap ​their Azzurri blue strips for maple ‌leaf red after the four-time champions suffered another World Cup failure.

“Dear Italian soccer fans, don’t wait ​four more years. Swap your jersey for ​Canada,” the sports governing body posted ⁠on X on Friday, directing fans to ​gather outside Cafe Diplomatico, a popular restaurant in ​Toronto’s Little Italy neighbourhood.

The light-hearted appeal followed Italy’s third consecutive failure to qualify for the World Cup ​after a playoff defeat by Bosnia ​on Tuesday, a setback that led to the resignations ‌of ⁠coach Gennaro Gattuso and federation president Gabriele Gravina.

Canada, who will co-host the World Cup alongside Mexico and the United States, seized the moment ​to call ​for fans ⁠to support their country instead.

Local media reported hundreds of supporters queued ​for the Italy-for-Canada jersey exchange, though ​the ⁠offer proved more symbolic than transactional. Canada Soccer handed out 2026 shirts and posters ⁠to ​fans — and did so without ​collecting a single Italian jersey in return.

-Reuters

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