AFCON
An evening to remember… Nigeria Breweries’ brands champion bond between Super Eagles, fans and brand ambassadors
Nigerian Breweries, the leading beverage company in the country Thursday night organized a delightful evening for Super Eagles players at the Eko Hotels and Suites in Lagos.
The innovative event sought to bring the players closer to their fans and the brand ambassadors of Nigerian Breweries’ products, including Goldberg, Life, and Zagg Energy.
This gathering provided an opportunity for the players to unwind and relax before their important match against the Leone Stars of Sierra Leone in the Africa Cup of Nations qualifying series.
For the past five days, the Super Eagles have been diligently preparing in Lagos for their upcoming game in Monrovia.
Under the guidance of Coach Jose Peseiro, the team has been working hard to ensure they are in top form. While the players remained focused on their upcoming assignment, Nigerian Breweries recognized the significance of fostering a strong bond between the Super Eagles stars, their fans, and the company’s brand ambassadors.
Thus, they organized a dinner event where the players could interact and have some fun.
The Head of Marketing and Communications Nigerian Breweries Plc, Sandra Amachree, expertly hosted the event, ensuring a joyous and memorable experience for everyone involved.
The atmosphere was vibrant as the players temporarily shed their serious on-pitch demeanour and embraced a more relaxed posture.
From the team’s captain, Ahmed Musa, to notable players like Alex Iwobi, William Troost-Ekong, Taiwo Awoniyi, Joe Aribo, Victor Osimhen, and the team’s comedian, Kelechi Iheanacho, they all took turns answering questions from the fans.
During the event, Alex Iwobi shared his favourite post-match meal, revealing a penchant for Jollof rice and fried plantain (dodo), as it provides him with the energy he needs.
The Everton Player of the Season was quick to be told he will also need some Zaag Energy Drink to go with his favourite meal.
For Joe Aribo, he excitedly informed the fans about his current pre-match jam, which happens to be the hit song by Kcee Ojapiano. Victor Osimhen shared an unforgettable experience from his career, reminiscing about the first chance he received to showcase his talent.
When asked what he would have become if he weren’t a footballer, Kelechi Iheanacho humorously responded that he would still be a footballer.
The brand ambassadors of Nigerian Breweries’ products, Iyabo Ojo, Toyin Abraham-Adedeji, and Debo Adebowale (Mr Macaroni), were also present at the event and enthusiastically expressed their admiration for the Super Eagles players.
They commended the players for consistently bringing joy and pride to the hearts of Nigerians.
The brand ambassadors urged the players to remain dedicated and resilient, even in the face of criticism from a few disgruntled fans when results do not go the country’s way.
The gathering organized by Nigerian Breweries served as a testament to their commitment to supporting Nigerian football and nurturing a strong relationship between the Super Eagles, their fans, and the brand ambassadors.
Many agree such innovations play a crucial role in bridging the gap between players and supporters, fostering a sense of unity and camaraderie.
Wasiu Abiola assured that all Nigerian Breweries’ brands, including Goldberg, Life, and Zaag Energy will continue to make significant contributions to Nigerian sports and strengthen the bond between athletes and their fans at all times.
The African Football Confederation (CAF) and Royal Air Maroc (RAM) have sealed a historic strategic partnership that grants Morocco’s national airline the status of “Official Global Partner” for upcoming major African football competitions.
The agreement was signed Saturday morning in Casablanca, in the presence of Royal Moroccan Football Federation (FRMF) President Fouzi Lekjaâ.
This partnership encompasses several prestigious tournaments, including the CAF Africa Cup of Nations Morocco (AFCON) 2025 (December 21, 2025 – January 18, 2026) and CAF Women’s Africa Cup of Nations Morocco (WAFCON) 2024 (July 5-26, 2025).
The agreement also covers CAF U-17 Africa Cup of Nations 2025, CAF U-20 Africa Cup of Nations 2025, CAF Champions League 2024/2025 Finals, CAF Confederation Cup 2024/2025 Finals, and the CAF Women’s Champions League 2025.
CAF President Patrice Motsepe voiced enthusiasm about the collaboration.
“We are excited about the partnership between CAF and Royal Air Maroc, a world-class airline that will provide comfort and fly NationalTeams participating in the CAF competitions,” he said.
“We are confident that the CAF Africa Cup of Nations Morocco 2025 will be the most successful AFCON in the history of this competition.”
The agreement strengthens RAM’s footprint across Africa and globally, solidifying its role as a strategic gateway between Africa and the rest of the world. It also aligns with Morocco’s emergence as an international sports hub, with the country preparing to host AFCON 2025 and co-host the FIFA World Cup 2030.
RAM’s Chairman and CEO Hamid Addou stated: “This historic partnership with CAF aligns fully with our strategic vision as an airline deeply rooted in Africa and committed to its development.”
“Royal Air Maroc doesn’t just connect destinations; it builds bridges between cultures and passions. By supporting the continent’s biggest football competitions, we reaffirm our role as a facilitator of human and sporting exchanges,” he continued.
500,000 supporters expected
Beyond its partnership role, RAM will implement an exceptional operational system to meet increased demand during CAF competitions. The airline plans to welcome over 500,000 supporters for AFCON 2025.
“We believe we will surpass this figure by far,” revealed Addou. “We will be ready to accommodate these supporters across Royal Air Maroc’s entire network.”
The airline intends to double seat capacity from qualified countries already served by RAM, such as Dakar, Abidjan, Cairo, Tunis, Bamako, Lagos, and Douala.
RAM will also intensify flight frequencies from European cities with large African communities, including Paris, Brussels, Milan, London, Marseille, Lyon, Madrid, and Barcelona.
Additionally, the airline will establish a dedicated program for domestic air transport of national teams, shuttling them between their base camps and host cities.
This positioning establishes RAM as the primary connector between Africa and Europe through its Casablanca hub. FRMF President Fouzi Lekjaâ noted that the contract “reinforces Royal Air Maroc’s first-rate leadership role in Africa.”
“Royal Air Maroc is no stranger to football,” Lekjaâ added. “It has always supported generations of our athletes and footballers here in Morocco.”
“With this expertise and experience, they will contribute significantly to making AFCON 2025 Morocco exceptional, a historic turning point in African football, cultural coexistence and African cultural exchange,” he concluded.
Addou stressed RAM’s commitment to African unity: “We are all extremely proud to be African, and in every corner of this vast and magnificent continent, we share the same ambition—to actively contribute to Africa’s development and influence.”
The RAM CEO concluded by inviting everyone to upcoming CAF calendar events: “We’ll see you very soon for the great moments ahead in the CAF calendar, particularly the Women’s AFCON starting in July and, of course, the men’s AFCON, which kicks off on December 25.”
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The presidents of the regional councils concerned by the hosting of the matches of the Africa Cup of Nations (Morocco-2025) unanimously affirmed that the implementation of infrastructure projects in anticipation of this continental event “is progressing at a sustained pace”, declaring themselves “fully mobilized” to crown with success the major sporting events scheduled in the Kingdom.
They specified, in statements to the press in Rabat following a meeting at the headquarters of the Ministry of the Interior devoted to the assessment of the progress of the construction and rehabilitation works of the stadiums, that major sports infrastructure projects are underway in the six host cities: Rabat, Casablanca, Tangier, Fez, Marrakech and Agadir.
The President of the Casablanca-Settat Regional Council, Abdellatif Maâzouz, announced that the projects planned for upcoming international sporting events, in particular the 2025 African Cup of Nations and the 2030 World Cup, “are proceeding under good conditions.”
The projects related to the organisation of the AFCON will be ready by next July at the latest, he assured, specifying that there is a clear vision regarding the preparations underway for the AFCON and the 2030 World Cup, both in terms of equipment and organisational arrangements related to human resources and animation.
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AFCON
‘Land of Football’ is ‘Kingdom of Light’ as Moroccan Tourism Office and Football Federation Strike Accord
BY KUNLE SOLAJA.
Morocco’s football federation and tourism office have signed a groundbreaking agreement to establish the country as a major football and tourism destination leading to the milestone 2030 World Cup when the global football tournament clocks a century.
The Moroccan football body and the Tourism Office are building on the national team’s recent international success.
Though with just one success in the Africa Cup of Nations, Moroccan football soars higher than the rest in Africa and the Arab world at the World Cup.
Apart from being the only African and Arab country to have reached the World Cup semi-final stage, Morocco in the 1970 World Cup in Mexico became the first African team not to be defeated in a World Cup match when they forced Bulgaria to a 1-1 draw on 11 June.
Again, in Mexico, this time at the 1986 World Cup, Morocco became the first African team to top a group and cross the group stage.
They were just two minutes away from a major upset of West Germany in the round of 16 before Lothar Matthäus’ back-breaking goal.
The success of the football team and the tourism potential of Morocco have found a harmonious chord.
The Royal Moroccan Football Federation (FRMF) and the National Moroccan Tourism Office (ONMT) will work together under the banner “Morocco, Land of Football,” placing the sport at the heart of the country’s tourism strategy.
“More than an institutional partnership, this convention is a shared vision: that of a Morocco that shines through football and makes it a lever for promotion, pride and tourist attractiveness,” ONMT said in a statement released after the signing.
The timing of this collaboration is strategic, coming ahead of two major sporting events: the 2025 Africa Cup of Nations (AFCON) and the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.
The initiative builds on widespread public enthusiasm following the Atlas Lions’ historic World Cup performance in 2022.
Under the agreement, both organizations will implement an integrated communication strategy combining visibility campaigns, influence marketing, and joint promotional activities.
The initiative will mobilize iconic figures from Moroccan football to bring this vision to life, to showcase the country’s world-class sporting facilities, rich cultural heritage, and diverse tourist attractions.
ONMT has launched a major offensive at making Morocco, the ultimate tourism and business destination as the clock ticks down to the 35th Africa Cup of Nations holding in December.
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