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Infantino  and Okonjo-Iweala look to build on collaboration

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FIFA President Gianni Infantino and World Trade Organization (WTO) Director-General Dr Ngozi Okonjo-Iweala have resolved to  expand their partnership and help the economic empowerment of women.

According to news from the football governing body, FIFA and the WTO last September signed a Memorandum of understanding  where they agreed to look at ways of using football to promote economic inclusion, particularly in developing countries, and co-operate on the WTO’s cotton programme.

Cotton is a particularly important source of livelihoods and export revenue in the ‘Cotton Four’ (c4) countries, namely Benin, Burkina Faso, Chad and Mali, as well as some other countries including Côte d’Ivoire and Niger.

FIFA and the WTO have been looking at ways to boost the sourcing of cotton used in sportswear from those nations.

Infantino and  Okonjo-Iweala spoke during Making Trade Score for Women!, a series of panel discussions held at the WTO’s headquarters in Geneva, Switzerland, and which also featured the unveiling of the FIFA Women’s World Cup trophy in advance of this year’s 32-team final tournament which will take place in Australia and New Zealand.

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 “It is true that the FIFA Women’s World Cup represents the pinnacle of excellence in women’s football, but it is equally true that in the past, the women’s form of the game has not received the attention and prominence that it deserves,” Dr Okonjo-Iweala said.

“Women in sport, as in every sphere of life, are entitled to the same rewards enjoyed by their male counterparts.

“Sadly, this has not been the case, and we’re really delighted at the effort that FIFA, under President Infantino, is making to change this narrative.

“The upcoming FIFA Women’s World Cup represents a unique opportunity to discuss how the sport can be made more equal and crucially, how the economic returns from football can be better distributed.”

Dr Okonjo-Iweala then spoke about the opportunities for expanding the WTO’s partnership with FIFA.

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 “More needs to be done, both in trade and in sport, to narrow the gap between the economic benefits enjoyed by men and women for equal work,” the WTO Director-General added.

“What I can see are the opportunities on the trade side, and when we couple that with the drive by FIFA and others to grow the game in developing countries,

“I can see the potential for trading services to increase.

“We are now physically engaged in trying to do something about that by starting with the ‘Cotton Four’ [initiative], and when this initiative succeeds, there is potential to see how we can expand this partnership to different parts of the sports goods world.”

Infantino said that football had a global economic of well over USD200 billion and that 70% of this was in Europe – showing the untapped potential in other parts of the world.

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 “Imagine the potential that there is still outside of Europe, and the ‘Cotton Four’ initiative is part of unleashing that potential,” he said.

The FIFA President said that women’s empowerment is playing a significant part in football’s economic growth, with crowds of 80,000 to 90,000 at some recent women’s football games in Europe, while 50,000 people attended last year’s Women’s Africa Cup of Nations final in Morocco.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

Governing Bodies

FIFA Museum Unveils Groundbreaking Exhibition on Football Innovation

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The FIFA Museum in Zurich has launched a new special exhibition titled Innovation in Action: Football Technologies on and off the Pitch, offering visitors an unprecedented glimpse into how innovation is transforming the world’s most popular sport.

Opened on Monday, October 1, 2025, the immersive showcase was developed in collaboration with the FIFA Innovation Team and other departments within world football’s governing body. It explores how cutting-edge technology supports players, referees, and fans—enhancing performance, ensuring fairness, and enriching the overall football experience—while preserving the game’s passion and human spirit.

“What makes this exhibition truly special is that we can give visitors a never-before-seen behind-the-scenes look that allows them to step inside football innovation, experiencing it hands-on rather than just reading about it,” said Marco Fazzone, Managing Director of the FIFA Museum. “We offer a glimpse at technologies and tools that fans don’t normally get to experience up close, while also showing how innovation has evolved over almost 100 years of FIFA World Cup history.”

Organised around five themed sections — Broadcasting & Media, Intelligent Data, Refereeing & Fair Play, Staging the Game, and the Innovation Lab — the exhibition blends rare artefacts with interactive displays. Visitors can relive football’s broadcast evolution, from the black-and-white footage of the 1954 World Cup to today’s ultra-slow motion 4K replays, and even step into a virtual referee booth to experience the pressures of officiating in real time.

Among the standout features is the FIFA Player App, which allows fans to explore Chelsea star Cole Palmer’s performance statistics from the FIFA Club World Cup 2025 Final, illustrating how data helps players refine their craft.

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Another exhibit showcases Canada goalkeeper Kailen Sheridan’s water bottle from the FIFA Women’s World Cup 2023 — marked with opponents’ penalty data — revealing how analytics influence critical moments.

Visitors can also view a referee body camera used at the FIFA Club World Cup 2025, giving a fresh perspective on decision-making from the official’s point of view.

The exhibition invites visitors to engage directly with football technology. They can test their reflexes and judgment as referees, operate goal-line technology systems, or assume the role of a broadcast director managing live match feeds. Data enthusiasts can analyse player movements, while aspiring innovators can design their own football tech concepts inside the Innovation Lab.

Innovation in Action runs until 31 March 2026 at the FIFA Museum in Zurich. Entry is included with a standard museum ticket.

With its rich mix of storytelling, interactivity, and history, the exhibition promises to be a must-see experience for anyone passionate about the future of the beautiful game.

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Governing Bodies

Football cannot solve conflict but carries message of peace, says FIFA’s Infantino

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FIFA President Gianni Infantino Media Briefing - Shangri-La Bosphorus Hotel, Istanbul, Turkey - February 15, 2019 FIFA President Gianni Infantino during a media briefing REUTERS/Murad Sezer

 FIFA President Gianni Infantino said on Thursday that football could not solve conflicts, but it must carry a message of peace and unity as Israel’s military operation in Gaza and other global tensions fuel calls for the sport to take a stand.

“At FIFA, we are committed to using the power of football to bring people together in a divided world,” Infantino told a FIFA Council meeting in Zurich where he met Palestinian federation president Jibril Rajoub.

“Our thoughts are with those who are suffering in the many conflicts that exist around the world today, and the most important message that football can convey right now is one of peace and unity.”

Infantino said world football’s governing body could not solve geopolitical crises, but “it can and must promote football around the world by harnessing its unifying, educational, cultural and humanitarian values.”

“I met Palestinian Football Association (PFA) President Jibril Rajoub today at the Home of FIFA in Zurich to discuss the ongoing situation in the Middle East region,” Infantino later wrote on Instagram.

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“I commend President Rajoub and the PFA for their resilience at this time and I reiterated to him FIFA’s commitment to using the power of football to bring people together in a divided world.”

FIFA has faced repeated calls to act over the war in Gaza, with Palestinian officials pressing for Israel to be suspended from international football.

The issue has been under review by FIFA for months, but no decision has been taken. Infantino has consistently said such matters require consensus with the confederations and must be handled with caution.

The comments came a day after FIFA Vice President Victor Montagliani noted that any decision over Israel’s participation in European competitions, including World Cup qualifiers, was a matter for UEFA to decide, effectively putting the onus on the European body.

“First and foremost, it (Israel) is a member of UEFA, no different than I have to deal with a member of my region for whatever reason… They have to deal with that,” Montagliani told reporters at the Leaders sports business conference on Wednesday.

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Israel are third in Europe’s Group I of the qualifying stage for next year’s World Cup in the U.S., Canada and Mexico. Amnesty International on Wednesday sent a letter to FIFA and UEFA calling on them to suspend the Israel Football Association.

-Reuters

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NFF Clarifies Position on Statutes, Denies Plans for Immediate Amendments

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The Nigeria Football Federation (NFF) has dismissed reports suggesting that its Statutes will be amended at this year’s Annual General Assembly (AGA), insisting that no such plans are on the table for the September 27 meeting.

In a statement, the Federation stressed that the ongoing conversation around its Statutes remains at a preliminary stage and that suggestions of imminent changes are unfounded.

Ahead of the AGA, the NFF will host a workshop on September 26, bringing together representatives of its members, as well as officials from FIFA and CAF. According to the Federation, the forum is strictly consultative, designed to deliberate on proposals for new Statutes in line with the principles of good governance and international best practices.

The NFF explained that only after consensus is reached with its members will a separate General Assembly be convened to formally consider and adopt any proposed Statute changes.

“The NFF remains committed to due process, transparency, and working hand-in-hand with its General Assembly Members, FIFA, and CAF,” the statement read.

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“The ultimate goal is to establish enduring Statutes that will strengthen governance, broaden representation, and promote inclusivity within Nigerian football.”

The Federation added that the long-term reform framework is aimed at ensuring stability and progress across its structures and enhancing the participation of all stakeholders in the country’s football administration.

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