UEFA Champions League
Champions League: Heineken pumps up excitement as the “Cheers to All Fans” Tour begins in Owerri
The excitement of Champions League football is reaching fever pitch as the quarter-final matches take centre stage.
Heineken, the premium beer brand from the stable of Nigerian Breweries PLC is adding to the excitement with its “Cheers to all fans” campaign.
Starting in Owerri, the tour will kick off with Chelsea and Real Madrid’s second-leg quarter-final match at Stamford Bridge.
Even though the atmosphere in London has been anything but exciting lately, it is guaranteed to be a fulfilled and action-packed night at the Chillis bar on Tuesday, April 18 when the “Cheers to all fans” tour begins in Owerri.
Champions League nights with Heineken have always been electrifying and much more is expected this term with the extended “Cheers to all fans” campaign which more than anything else reiterates fans’ inclusivity without female stereotypes.
Bants, beer, top-notch music from star artists, jokes, quiz competitions as well as plenty of prizes are some of the guaranteed attractions for every Champions League night with Heineken.
“Football is a beautiful game to be enjoyed by all. We at Heineken are passionate about giving our loyal customers and fans alike the best possible viewing experience.
“Our strategic intent is to improve the viewing experience for all fans irrespective of gender, clubs supported, banter, and game’s outcome we embrace and celebrate with you” Portfolio Manager – Premium Lager, Sampson Oloche stated.
While Owerri is taking the shine in the quarter-final, attention will shift to Warri and Abuja for the second-leg semi-final games billed for May 16 and 17.
A befitting climax is in the offing when the final of this year’s Champions League will be enjoyed in Lagos by fans.
The Champions League has been a thrilling competition so far, with some of the best clubs in Europe competing for the coveted trophy.
As the competition reaches the business end, the stakes are higher than ever, and the excitement is also hitting a crescendo with Heineken who admits that football is one game that binds Nigerians from all walks of life together.
Indeed, football in Nigeria is a religion, a healthy mix of fan ship, passion, and unalloyed loyalty but regardless of the outcome, Heineken unites all regardless of gender and supporter ship.
Heineken’s “Cheers to all fans” campaign is a fantastic way to engage football fans from around the world and Nigerian fans have already caught this buzz to celebrate the passion and excitement of the game.
UEFA Champions League
TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

A pair of Belgian TikTokers say they spent 27 hours in an Allianz Arena toilet last weekend before watching Paris St Germain beat Inter Milan in the Champions League final for free.
Neal Remmerie and Senne Haverbeke told VRT News they managed to get into the Munich stadium the day before the match and hid in a toilet cubicle.
After sticking a homemade “Out of Order” sign on the door, the pair waited in silence for more than a day as stadium staff used the facility.
“We had a backpack with snacks and we played around on our phones to kill time,” Remmerie told the Belgian public broadcaster.
“The lights were on all the time and the sitting position was uncomfortable, so sleeping was almost impossible. That made it physically and mentally difficult.”
Once they heard fans starting to use the toilets on matchday, the pair left their bolthole and made their way past ticket inspectors to join the 86,600 crowd in the stands.
“We looked carefully at which security guard was paying the least attention. While on the phone and with food in our hands, we just walked on, and suddenly we were inside,” Remmerie added.
“PSG won 5-0 and we were also in the supporters’ section of the winning team. It was the most beautiful football match we have ever seen.”
The Allianz Arena and UEFA did not immediately respond to an emailed request for comment.
Those fans who made their way into the match more conventionally had to pay anywhere from 90 to 950 euros ($100-$1,100) for their tickets.
-Reuters
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UEFA Champions League
How Heineken Scored a Five-Star UEFA Champions League Experience for Nigerian Fans

Indeed, it was an evening where football merged with lifestyle. Nigerian music stars Fido and Wande Coal brought their A-game, performing crowd favourites that had fans singing along and dancing well into the night.
Their live performances added vibrant colour to an already electrifying evening, keeping the energy alive after the final whistle.
Hard core fans cut across gender, as displayed by the ladies during the Heineken Watch Party in at the Lagos Continental Hotel last Saturday
Adding star power to the experience was ex-Super Eagles striker Julius Aghahowa, who mingled freely with guests, posed for pictures, and shared expert insight on the game, delighting fans with his presence and personal touch.
“This year’s UEFA Champions League final is not just a match—it’s a cultural moment,” said Maria Shadeko, Portfolio Manager for Premium Beer at Nigerian Breweries. “We’re blending world-class football with unforgettable lifestyle experiences. Through our activities, we’re celebrating the real hardcore fans—the ones who make the game magical from wherever they are.”
Shadeko added that Heineken’s goal is to ensure Nigerian fans feel seen and celebrated. “They may not be in Munich, but they’re just as important to the spirit of the game. That’s why we go all out—every year—to make this night one to remember.”
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UEFA Champions League
PEPSI GOALFEST 2025: Record-Breaking UCL Final, Unforgettable Fan Experience!

The roar of the crowd, the thrill of every shot, and the ultimate victory! Last Saturday night, Pepsi brought the UEFA Champions League 2025 final to life at the Pepsi GoalFest 2025, where PSG dominated Inter Milan in a stunning 5-0 victory, setting a new record for goals in a final.
The Balmoral Event Centre, Federal Palace Hotel, Lagos was completely transformed into an electrifying arena, with a dominant wave of the iconic Pepsi blue.
Football fanatics experienced passion like never before. Inside and around the venue, fans engaged in thrilling football-themed games, moved to the beats of electrifying music, and stayed refreshed with Pepsi.
The energy soared as Dj Yk Mule, Mayorkun, and Do2tun delivered show-stopping performances, all powered by Pepsi.
It wasn’t just a game; it was an immersive celebration of football, an unforgettable night where every cheer, every goal, and every moment was refreshed by Pepsi!








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