AFCON
Nigeria Breweries brands; Goldberg, Life, and Zagg energy drink lend support to Super Eagles’ comeback bid
The Super Eagles of Nigeria have been assured total support from Nigerian Breweries Plc brands Goldberg, Life Continental, and Zagg Energy Drink, as they seek to bounce back after their surprising defeat to Guinea-Bissau in the African Cup of Nations (AFCON) qualifiers.
The Super Eagles’ perfect run in the qualifiers was halted last Friday at the Moshood Abiola Stadium, Abuja where they were beaten 1-0 by Guinea Bissau’s Wild Dogs.
Mama Balde scored the solitary goal that condemned the three-time African Champions to defeat on home soil.
Though that defeat suffered by coach Jose Peseiro’s men left a bitter taste in the mouths of many, the Nigerian Breweries brands have expressed their commitment to the team and the belief that they will bounce back stronger and more determined in Monday’s second leg billed for Morocco.
Goldberg, a high-quality lager beer with a smooth and appealing taste, has long been associated with fostering unity and celebrating the shared values of its customers.
The premium beer aims to inspire the Eagles to achieve great things again that will re-enact the golden moments that the team has always been synonymous with.
“Nothing spoil, we’ll bounce back! We keep cheering till the final whistle and let’s go @NGSuper Eagles #OmoluabiFC,” said in a post on Goldberg’s Instagram page after the match and ahead of the Match-day four duel in Bissau on Monday.
In another post just before the team left the country for the crunch encounter, “not the result we wanted on Friday but nothing spoil, come on @ng-supereagleslet’s bounce back come Monday #OmoluabiFC,” it stated.
The posts generated a lot of conversation on the brand’s handle with many of the fans and consumers ready to stand with the team as quest to hit back the top of the table but some of the fans are yet to come to term with the result of the match.
And a follow up to the brand’s motivation, the Super Eagles’ players in unison said; “Please don’t give up on us, we know you deserve more and we’re very much on course to make you happy.
The final training concluded before jetting out to Guinea Bissau #SoarSuperEagles #AFCON2023Q.
Life, a fine-quality continental lager beer known for its deep connection to Nigeria’s culture and history, is made for celebrations of progress in every phase of one’s life.
By backing the Super Eagles, Life emphasizes its commitment to the nation’s progress and its belief in the power of resilience and hard work to overcome challenges.
Zagg Energy Drink, a recent addition to the Nigerian Breweries portfolio, is focused on providing its consumers with a boost of energy and mental focus.
The Energy Drink aims to energize the team and the Nigerian fans, fuelling their passion and drive for success.
The three Nigerian Breweries brands have joined forces to bolster the team’s confidence and encourage fans to rally behind the team, seeking to get back on track.
The Senior Brand Manager, Life Continental Beer, Francis Obiajulu, reiterated that support for the Super Eagles and the other national teams is for all seasons and not just when the going is good.
“As a responsible brand, our support is through thick and thin, not just when the going is good. I can assure you we are still solidly behind the Super Eagles and we are backing them to soar high in Monday’s second leg.” Obiajulu declared.
“With the right attitude, hard work, and determination, the Super Eagles can rise above their recent setback and soar to new heights,” he added.
The Moroccan National Tourism Office (ONMT) has kicked off a European promotional tour themed “Morocco, Land of Football” to boost the country’s visibility ahead of the 2025 Africa Cup of Nations (AFCON). The roadshow, which began on June 16 and runs through June 23, is making stops in five key European cities: Madrid, Paris, Brussels, Amsterdam, and Milan.
According to a press release, the initiative is designed to enhance Morocco’s international profile through a blend of sports and cultural promotion, as the kingdom prepares to host the continent’s premier football tournament.
“Morocco is preparing to welcome Africa. Through this roadshow, we aim to tell a collective story of a country oriented towards the future, proud of its roots, and passionate about football,” said Achraf Fayda, Director General of ONMT.
The roadshow stems from a strategic partnership signed in April between the ONMT and the Royal Moroccan Football Federation (FRMF), with the shared goal of positioning Morocco as a leading global destination for both football and tourism by 2030.
At each stop, the tour is expected to engage over 100 travel agents, tour operators, media professionals, and African tourism experts. Participants are treated to immersive, multisensory experiences that highlight Morocco’s tourism offerings, while also facilitating networking with sports personalities.
The campaign targets travel professionals, sports industry stakeholders, and digital content creators as part of ONMT’s broader strategy to leverage AFCON 2025 for tourism development and international branding.
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The African Football Confederation (CAF) and Royal Air Maroc (RAM) have sealed a historic strategic partnership that grants Morocco’s national airline the status of “Official Global Partner” for upcoming major African football competitions.
The agreement was signed Saturday morning in Casablanca, in the presence of Royal Moroccan Football Federation (FRMF) President Fouzi Lekjaâ.
This partnership encompasses several prestigious tournaments, including the CAF Africa Cup of Nations Morocco (AFCON) 2025 (December 21, 2025 – January 18, 2026) and CAF Women’s Africa Cup of Nations Morocco (WAFCON) 2024 (July 5-26, 2025).
The agreement also covers CAF U-17 Africa Cup of Nations 2025, CAF U-20 Africa Cup of Nations 2025, CAF Champions League 2024/2025 Finals, CAF Confederation Cup 2024/2025 Finals, and the CAF Women’s Champions League 2025.
CAF President Patrice Motsepe voiced enthusiasm about the collaboration.
“We are excited about the partnership between CAF and Royal Air Maroc, a world-class airline that will provide comfort and fly NationalTeams participating in the CAF competitions,” he said.
“We are confident that the CAF Africa Cup of Nations Morocco 2025 will be the most successful AFCON in the history of this competition.”
The agreement strengthens RAM’s footprint across Africa and globally, solidifying its role as a strategic gateway between Africa and the rest of the world. It also aligns with Morocco’s emergence as an international sports hub, with the country preparing to host AFCON 2025 and co-host the FIFA World Cup 2030.
RAM’s Chairman and CEO Hamid Addou stated: “This historic partnership with CAF aligns fully with our strategic vision as an airline deeply rooted in Africa and committed to its development.”
“Royal Air Maroc doesn’t just connect destinations; it builds bridges between cultures and passions. By supporting the continent’s biggest football competitions, we reaffirm our role as a facilitator of human and sporting exchanges,” he continued.
500,000 supporters expected
Beyond its partnership role, RAM will implement an exceptional operational system to meet increased demand during CAF competitions. The airline plans to welcome over 500,000 supporters for AFCON 2025.
“We believe we will surpass this figure by far,” revealed Addou. “We will be ready to accommodate these supporters across Royal Air Maroc’s entire network.”
The airline intends to double seat capacity from qualified countries already served by RAM, such as Dakar, Abidjan, Cairo, Tunis, Bamako, Lagos, and Douala.
RAM will also intensify flight frequencies from European cities with large African communities, including Paris, Brussels, Milan, London, Marseille, Lyon, Madrid, and Barcelona.
Additionally, the airline will establish a dedicated program for domestic air transport of national teams, shuttling them between their base camps and host cities.
This positioning establishes RAM as the primary connector between Africa and Europe through its Casablanca hub. FRMF President Fouzi Lekjaâ noted that the contract “reinforces Royal Air Maroc’s first-rate leadership role in Africa.”
“Royal Air Maroc is no stranger to football,” Lekjaâ added. “It has always supported generations of our athletes and footballers here in Morocco.”
“With this expertise and experience, they will contribute significantly to making AFCON 2025 Morocco exceptional, a historic turning point in African football, cultural coexistence and African cultural exchange,” he concluded.
Addou stressed RAM’s commitment to African unity: “We are all extremely proud to be African, and in every corner of this vast and magnificent continent, we share the same ambition—to actively contribute to Africa’s development and influence.”
The RAM CEO concluded by inviting everyone to upcoming CAF calendar events: “We’ll see you very soon for the great moments ahead in the CAF calendar, particularly the Women’s AFCON starting in July and, of course, the men’s AFCON, which kicks off on December 25.”
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The presidents of the regional councils concerned by the hosting of the matches of the Africa Cup of Nations (Morocco-2025) unanimously affirmed that the implementation of infrastructure projects in anticipation of this continental event “is progressing at a sustained pace”, declaring themselves “fully mobilized” to crown with success the major sporting events scheduled in the Kingdom.
They specified, in statements to the press in Rabat following a meeting at the headquarters of the Ministry of the Interior devoted to the assessment of the progress of the construction and rehabilitation works of the stadiums, that major sports infrastructure projects are underway in the six host cities: Rabat, Casablanca, Tangier, Fez, Marrakech and Agadir.
The President of the Casablanca-Settat Regional Council, Abdellatif Maâzouz, announced that the projects planned for upcoming international sporting events, in particular the 2025 African Cup of Nations and the 2030 World Cup, “are proceeding under good conditions.”
The projects related to the organisation of the AFCON will be ready by next July at the latest, he assured, specifying that there is a clear vision regarding the preparations underway for the AFCON and the 2030 World Cup, both in terms of equipment and organisational arrangements related to human resources and animation.
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