Governing Bodies
Premier League celebrates 30 year rise to global dominance
The Premier League celebrated its 30th anniversary on Monday, marking three decades that has seen English club football transformed into the world’s leading sports entertainment product.
In 1992, the top clubs broke with 104 years of tradition by splitting from the Football League and controversially creating a ‘super league’ which would keep its own income rather than sharing it with the clubs across all four divisions of the professional game.
The move only became a reality because it was backed by the governing Football Association — a decision that was viewed as a betrayal by many of the smaller teams — and by domestic television companies viewed with suspicion by sceptical fans.
Rupert Murdoch’s Sky Television then secured the rights and set about heavily promoting the league which since its inception has been driven by broadcast revenues.
The American style approach, evident in mimicking the NFL’s ‘Monday Night Football’, pushed the popularity of the national sport to new levels but at first some baulked at the razzmatazz.
“I don’t think we all realised quite what the Premier League was going to become 30 years ago,” said Teddy Sheringham who scored the first televised goal in the league for Nottingham Forest against Liverpool.
“It was a new thing and exciting times. There were dancing girls on a Monday night and it was all fan-dabby-dozy,” he added.
In time though, the TV income allowed clubs to attract top players from around the world which in turn drove interest abroad.
There were only 13 players from outside the British Isles on the opening weekend of the first Premier League season in 1992 but in the 30 years that followed players from 120 countries have featured in the league with 63 nationalities represented last season.
Now broadcast to 800 million homes in 188 countries with 90 broadcasters and more than 400 channels showing games, the Premier League and its clubs count almost a billion followers on social media.
This year, for the first time, the league will generate more revenue from foreign television deals than the established domestic market.
When all deals are concluded, the league expects foreign rights sales to generate 5.3 billion pounds ($6.40 billion) over the next three seasons with 5.1 billion raised from UK broadcasters.
BIG CITY DOMINANCE
While 50 clubs have featured in the league, unsurprisingly given its origins, the league has been increasingly dominated by the big city clubs.
There have only been seven clubs who have won the league with only Blackburn Rovers and Leicester City coming from outside of the major cities.
The early years were dominated by Manchester United who won seven of the first nine titles under Alex Ferguson in an era in which they enjoyed epic battles with Arsene Wenger’s Arsenal team — winners in 1998, 2002 and 2004.
Another London club, Chelsea, backed by Russian Roman Abramovich won back-to-back titles under Jose Mourinho in 2005 and 2006 before United returned to dominance with the likes of Wayne Rooney and Cristiano Ronaldo.
Manchester City, under Pep Guardiola, have dominated in recent years, winning four of the last five titles, only interrupted by Liverpool in 2020 — their first title since the breakaway.
For all the talk of ‘marketing geniuses’, from Arsenal’s unbeaten ‘Invincibles’ season in 2003-4, to Sergio Aguero’s last minute title winning goal for Manchester City eight years later, it has been the drama on the field that has constantly pushed the growth in popularity.
“The league is full of compelling characters, whether it be the players or increasingly the managers. It constantly produces engaging storylines that capture the imagination of fans across the world,” says sports marketing expert Chris Cook of Fancurve.
“The Premier League created the ‘product’, or at least professionalised it and marketed it properly to a global audience, but the individual teams and players themselves are actually bigger brands than the Premier League as an entity.”
Will, however, England’s top flight remain the world’s most watched for the next 30 years?
Wenger believes the only threats to Premier League dominance would come from others following the example of 30 years and breaking away from established structures — such as last year’s attempt at a European Super League.
“Where is the threat? It’s the Super League. I was surprised that six (English) teams signed up,” he told Sky Sports.
“Maybe they could move a league to the States. That’s where the threat can come as well. If, one day, America is successful in football then it can be a problem for the league.”
Reuters
Kirsty Coventry became the president of the International Olympic Committee (IOC), the most powerful person in sport, on Monday in a handover ceremony with her predecessor Thomas Bach.
The Zimbabwean is the first woman and African to head the body, and at 41, the youngest since Baron Pierre de Coubertin, who is credited with founding the modern-day Olympics.
Coventry accepted the Olympic key from Bach, who, like her, is an Olympic champion — he won a team fencing gold in 1976 and she earned two swimming golds in 2004 and 2008.
Stepping down after a turbulent 12-year tenure, Bach expressed his confidence that the Olympic movement was “in the best of hands” and Coventry would bring “conviction, integrity and a dynamic perspective” to the role.
Coventry, who swept to a crushing first-round victory in the election in Greece in March, leans heavily on her family.
Aside from her parents, who were present at the ceremony in Lausanne, there is her husband Tyrone Seward, who was effectively her campaign manager, and two daughters, six-year-old Ella, who Bach addresses as “princess”, and Lily, just seven months old.
“Ella saw this spider web in the garden and I pointed out how it is made, and how strong and resilient it is to bad weather and little critters,” said Coventry, who takes over officially at midnight Swiss time Monday (2200 GMT).
“But if one little bit breaks it becomes weaker. That spider web is our movement, it is complex, beautiful and strong but it only works if we remain together and united.”
‘Pure passion’
Coventry said she could not believe how her life had evolved since she first dreamt of Olympic glory in 1992.
“How lucky are we creating a platform for generations to come to reach their dreams,” she said to a packed audience in a marquee in the Olympic House garden, which comprised IOC members, including those she defeated, and dignitaries.
“It is amazing and incredible, indeed I cannot believe that from my dream in 1992 of going to an Olympic Games and winning a medal I would be standing here with you to make dreams for more young children round the world.”
Coventry, who served in the Zimbabwean government as sports and arts Minister from 2019 to this year, said the Olympic movement was much more than a “multi-sport event platform.”
“We (IOC members) are guardians of this movement, which is also about inspiring and changing lives and bringing hope,” she said.
“These things are not to be taken lightly and I will be working with each and every one of you to continue to change lives and be a beacon of hope in a divided world.
“I am really honoured to walk this journey with you.”
Bach, who during his tenure had to grapple with Russian doping and their invasions of the Crimea and Ukraine as well as the Covid pandemic, said he was standing down filled with “gratitude, joy and confidence” in his successor.
“With her election it sends out a powerful message, that the IOC continues to evolve,” said the 71-year-old German, who was named honorary lifetime president in Greece in March.
“It has its first female and African to hold this position, and the youngest president since Pierre de Coubertin. She represents the truly global and youthful spirit of our community.”
Bach, who choked back tears at one point during his valedictory speech, was praised to the rafters by Coventry, who was widely seen as his preferred candidate of the seven vying for his post.
After a warm embrace, she credited him with teaching her to “listen to people and to respect them,” and praised him for leading the movement with “pure passion and purpose.”
“You have kept us united through the most turbulent times.
“You left us with many legacies and hope, thank you from the bottom of my heart for leading us with passion and never wavering from our values.”
-AFP
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Former Zimbabwean swimmer Kirsty Coventry took over the leadership of the International Olympic Committee from Thomas Bach in a ceremony on Monday with the 2028 Los Angeles Games already threatening to fill her in-tray to overflowing.
Coventry, who starts her eight-year spell officially on Tuesday as the most powerful sports administrator in the world, became the first woman and first African to be elected head of the Olympic ruling body in March.
Much of the discussion during campaigning focused on the IOC’s need for change in its marketing strategies with several top Olympic sponsors having left in the past 12 months.
However, with Los Angeles hit by protests against immigration raids, and relations tense between state and city officials, and the U.S. government, the 2028 Games have become the major talking point in the movement that would ordinarily be focusing on next year’s Milano-Cortina Winter Games.
Coventry has long-standing ties with the United States, dating back to her time as a leading swimmer at Auburn University in Alabama. That will prove useful ahead of LA 2028, and she has said she will seek to meet with U.S. President Donald Trump to discuss the Games.
Coventry will also need to find time to help secure the long-term finances of the movement. The IOC, which generates billions of dollars in revenues each year in sponsorship and broadcasting deals for the Olympics, has secured $7.3 billion for 2025-28 and $6.2 billion for 2029-2032. More contracts are expected for both periods.
COMMERCIAL OPPORTUNITIES
Coventry is also expected to continue the IOC’s plans to expand commercial opportunities for sponsors at the Olympics with the organisation’s finances in a robust state and the privately-funded LA Olympics a good place to start.
Coventry needed only one round of voting to clinch the race to succeed Bach, beating six other candidates, making history for the African continent, with the IOC having been ruled for 131 years by European or North American men.
Her background and being the first female president will be assets in a diverse IOC membership and the international makeup of Olympic stakeholders.
On Monday she was handed the golden key to the IOC by Bach, who was the organisation’s president for 12 years.
“I am really honoured I get to walk this journey with you. I cannot wait for anything that lies ahead,” Coventry said in her address to IOC members and other Olympic stakeholders.
“I know I have the best team to support me and our movement over the next eight years.”
Coventry will hold a two-day workshop this week to get feedback from members on key IOC issues.
“Working together and consistently finding ways to strengthen and keep united our movement that will ensure that we wake up daily… to continue to inspire,” she said.
A seven-time Olympic medallist, Coventry won 200m backstroke gold at the 2004 Athens Games and in Beijing four years later.
“With her election, you have also sent a powerful message to the world: the IOC continues to evolve,” Bach said in his speech. “With Kirsty Coventry, the Olympic movement will be in the best of hands.”
-Reuters
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Penalties scored when a player accidentally touches the ball twice must be retaken, world soccer’s lawmaking body IFAB has said after Atletico Madrid’s Julian Alvarez had his spot kick disallowed in a Champions League last-16 match.
During a tense shootout with Real Madrid in March, Argentine forward Alvarez slipped and the VAR spotted that his left foot touched the ball slightly before he kicked it with his right.
Although Alvarez converted the penalty, the goal was chalked off and Atletico went on to lose the shootout and were eliminated from the Champions League.
European soccer’s governing body UEFA said the correct decision was made under the current laws but IFAB (International Football Association Board) has said that in such cases the penalty must be retaken.
Atletico Madrid v Real Valladolid – Metropolitano, Madrid, Spain – April 14, 2025 Atletico Madrid’s Julian Alvarez scores their first goal from the penalty spot REUTERS/Susana Vera/File Photo
“(When) the penalty taker accidentally kicks the ball with both feet simultaneously or the ball touches their non-kicking foot or leg immediately after the kick: if the kick is successful, it is retaken,” IFAB said in a circular.
“If the kick is unsuccessful, an indirect free kick is awarded (unless the referee plays advantage when it clearly benefits the defending team). In the case of penalties (penalty shootout), the kick is recorded as missed.”
The decision to disallow Alvarez’s penalty left Atletico boss Diego Simeone livid and the club’s fans outraged.
IFAB added that if the penalty taker deliberately kicks the ball with both feet or deliberately touches it a second time, an indirect free kick is awarded or, in the case of shootouts, it is recorded as missed.
The new procedures are effective for competitions starting on or after July 1, but IFAB said it may be used in competitions that start this month.
-Reuters
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