MEDIA
Goodnight, sports journalism legend, Ojeagbase
BY KUNLE SOLAJA
Nigeria’s sports journalism community has just lost a rare gem, Dr. Emmanuel Sunny Ojeagbase who was formerly known as Sunny Obazu-Ojeagbase. This is barely two months after his 71st birthday.
He was the founder of the longest running all-sports news publication outfit in Nigeria, the Complete Sports Communication which has rolled out more sports publications than any other organization in Nigeria.
His contribution to sports journalism is not limited to the establishment of Complete Sports Communication, he contributed hugely to human capital development. Many big names in journalism generally and sports journalism in particular at one time or the other pass through what is easily the ‘Sunny Ojeagbase School of Journalism’.
His stable has seen the development of notable sports journalists. Standing tall among these is Dr. Mumini Alao, the organisation’s Deputy Editor-in-Chief and Group Managing Director.
As a thorough-bred sports journalist, he is the longest serving editorial member of the organisation which he joined in 1988, making him the Nigerian Lionel Messi of sports journalism.
His long service in just one organisation is teaching other professionals the need for perseverance, dedication and loyalty. Alao in 1996 had the honour of being the first to win both the Nigerian Media Merit Award (NMMA) and Diamond Award for Media Excellence (DAME) sport sports writing in the same year.
Ojeagbase’s stable has also produced the likes Simon Kolawole, Tunde Sulaimon, Ehi Braimah, Ejiro Omonode, Taiye Ige and Frank Ilaboya among others.
The former soldier turned journalist, publisher and businessman as well as inspirational figure was born on 31 December 1950 in Oshogbo which is the capital of Osun State in South West Nigeria.
Being born on that day in Yoruba land and as he was very fluent in the Yoruba language even though he was ancestrally from Edo State, he could have been called Abiodun as his birth date coincided with festive period.
He became a trail blazer with his Sports Souvenir which hit the newsstands in November 1984 as Nigeria’s first all sports weekly publication that was unrelated to pools betting unlike the Sporting Record of the then Daily Times of Nigeria.
Yet, the advent of Sports Souvenir was not the beginning of Ojeagbase’s sporting journalism career. He was hitherto unheralded when he was a freelancer for Herald newspapers in Ilorin and the New Nigerian in Kaduna before doing the same for Daily Times in Lagos.
At the time, he was in the Nigerian Army which he joined in 1969, a year to the end of the Nigerian Civil War. In 1979, the soldier journalist voluntarily retired as a corporal to take a full time sports writing job under the celebrated Solomon Babatunde Oshuntolu (ESBEE) in the Daily Times.
That was the launch pad into great fame. The hitherto golden fish can find no hiding place in the waters again. In 1980, he joined the Concord Press of Nigeria and was editing the sports pages of Sunday Concord.
Here, his writings, largely in simple flowing English and in-depth analyses were delightful to read. One of such was the unearthing of the causes of frictions that existed between the Nigeria Olympic Committee (NOC) and the then government-ran National Sports Commission (NSC). the Sunday Concord write-up captioned “Strange Doings at NOC” was published on August 8, 1982.
It was a hallmark of investigative journalism and in-depth reporting.
Ojeagbase traced these to 1966 in the days leading to Nigeria’s participation at the Commonwealth Games in Kingston, Jamaica when a newly appointed NSC military helmsman, Colonel Mike Okwechime broke into a meeting of the NOC under the presidency of Adetokunbo Ademola.
Another masterpiece of Ojeagbase in the Sunday Concord was his unearthing the remote and immediate causes of Nigeria’s elimination from the 1982 World Cup qualifying series.
He easily fitted in into the high-profile journalism package that The Guardian set out to achieve when the acclaimed flagship of Nigerian print journalism began in 1983.
At The Guardian, he headed a power-packed sports desk that included Michel Obi, Trigo Egbegi, Chris Okojie, Ikeddy Isiguzo, and Sam John among others. Interestingly, all later became sports editors of notable Nigerian publications.
He left The Guardian and set up Sports Souvenir in November 1984 to begin his illustrious career as a publisher and entrepreneur. A year later, he founded the Complete Football magazine as the first colour sports magazine in Nigeria.
As its title implies, it was devoted entirely to football and profited greatly from Nigeria’s exploits at the inaugural FIFA under 16 World Tournament in China. Six years later, other titles came in quick succession – the International Soccer Review, Complete Football International and Complete Football Extra which was devoted to the domestic Nigerian football.
On 18 December 1995, Ojeagbase’s Complete Communications Limited rolled out the Complete Sports newspaper which has remained not just the market leader, but the longest running daily sports newspaper in Nigeria.
By KUNLE SOLAJA.
Former Lagos State Governor and ex-Minister of Works, Babatunde Raji Fashola, has urged Nigeria to adopt sports as a central pillar of national economic development, describing it as an untapped solution to the country’s youth unemployment crisis.
Speaking at the public presentation of sports journalist Mumini Alao’s autobiography at the University of Lagos, Fashola said Nigeria’s policymakers have “ignored a solution hiding in plain sight” by failing to fully develop sports as a business.
“Sports is a profession that employs mainly young people from their teenage years to around 40.
“When I reflect on the Nigerian problem of youth employment, I tell myself that it persists perhaps because we have been ignoring the solution,” he stated.
Fashola cited global examples of sports as a major economic driver, including the English Premier League’s £3.36 billion GDP contribution to the UK economy in 2015, and Saudi Arabia’s recent sports investments that have added 1% to its GDP.
He recommended integrating sports into national development plans, revamping school curricula to nurture talent from an early age, developing modern sports infrastructure, and ensuring safety, security, and good governance in sports administration.
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Top dignitaries expected at the public presentation of frontline journalist Mumini Alao’s autobiography have been confirming their attendance at the event, which will hold at the Tayo Aderinokun Lecture Theatre, University of Lagos, on Sunday, 10th August 2025, at 1:00 pm.
Top of the bill is former Governor of Lagos State, Babatunde Raji Fashola, who will deliver a lecture on the topic, ‘Rethinking the Current Football Business Model in Nigeria As a Catalyst for Sports Development.’ Fashola met Alao at the final of the ITTF Africa Youth Cup table tennis tournament at the Teslim Balogun stadium on Tuesday, 5th August and reassured the author of his preparedness for the lecture.
Speaker of the Lagos State House of Assembly, Rt. Honourable Mudashiru Obasa, also noted his commitment to the event in a message sent to the author, who is the speaker’s constituent in the Agege area of Lagos State, where he (Alao) grew up.
Obasa will be the chief presenter of the autobiography. He will be supported by Honourable Kabiru Amadu, Chairman of the House of Representatives Committee on Sports.
Also confirming his attendance is the Chairman of the occasion, Mallam Shehu Dikko, Chairman of the National Sports Commission (NSC). Dikko will lead other top sports officials from the NSC, the Nigeria Football Federation (NFF) and the Nigeria Professional Football League (NPFL) to listen to Fashola’s postulation on Nigerian football.
Rounding off the list of principal guests expected at the public lecture and book presentation is former sports minister Senator John Owan Enoh who is currently the Minister of State for Industry. Enoh wrote a foreword in the book alongside former Super Eagles captain, Nwankwo Kanu.
Other guests expected at the event are federal and states sports associations officials, Nigerian former Olympians and former Super Eagles players, journalists, family, friends, associates and fans of the book writer.
Dr. Mumini Alao, is an accomplished Nigerian sports journalist, author and media entrepreneur. He rose to the position of group managing director of Complete Communications Limited, publishers of widely-read popular journals, Complete Football magazine and Complete Sports newspapers. His last published book was “The Making of Nigeria’s Dream Team: Football Gold Medal Winners At Atlanta ’96 Olympic Games.”
Alao’s latest work, his autobiography, is a no-holds-barred narration of his professional and private lives spanning 60 years. Dr. Bolu John Folayan of the Department of Mass Communication, Federal Polytechnic, Ilaro will be the book reviewer, while SuperSports presenter, Mozez Praiz, will be the master of ceremony.
The event will be streamed live to a global audience on the YouTube channel of Complete Sports.
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All is set for the public presentation of the autobiography of renowned Nigerian sports journalist, Dr. Mumini Alao, with former Lagos State Governor, Babatunde Raji Fashola (SAN), confirmed as the keynote speaker at the high-profile event.
Dr. Alao, a respected figure in Nigerian sports media and former Group Managing Director of Complete Communications Ltd., announced the development following a meeting with Fashola on Tuesday at the Teslim Balogun Stadium during the finals of the ITTF Africa Youth Cup.
Everyone anxiously awaits the launch of the autobiography. It is about one of Nigeria’s best sports journalists. This author has contributed appreciably to Nigeria’s sports literature.
The former governor, who was at the venue to present trophies at the continental table tennis event, confirmed his readiness to speak at the book launch scheduled for Sunday, August 10, at the University of Lagos.
According to Dr. Alao, Fashola will speak on the topic: “Rethinking the Current Football Business Model in Nigeria as a Catalyst for Sports Development.”
“I’m sure this topic will be of interest to all of us stakeholders in Nigerian football,” Dr. Alao remarked, while inviting members of the public and sports community to grace the event.
The book, chronicling Alao’s decades-long career in sports journalism, promises to be a compelling reflection on the evolution of Nigerian sports media, landmark events, and the personalities that have shaped the industry.
The launch is expected to attract a broad audience of media professionals, football administrators, athletes, and policymakers.
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