Nigerian Football
Budweiser, King of Beers brings Roberto Carlos & John Terry to play NPFL stars in Game of Kings Match
English Premier League and Spanish La Liga sponsor, Budweiser, is set to feature international football Kings, John Terry and Roberto Carlos in a new football-themed campaign tagged “Budweiser Game of Kings”.
For the first time in Nigeria, EPL & La Liga Kings of football will engage in a football game alongside the best of the NPFL players.
English Premier League and Spanish La Liga sponsor, Budweiser, is set to feature international football Kings, John Terry and Roberto Carlos in a new football-themed campaign tagged “Budweiser Game of Kings”.
For the first time in Nigeria, EPL & La Liga Kings of football will engage in a football game alongside the best of the NPFL players.
The announcement was made at a press conference held by the Budweiser Team at the Southern Sun Hotel in Ikoyi, Lagos.
Revealing the news at the forum to inform journalists, Marketing Director, International Breweries Plc, Tolulope Adedeji explained that the premium brand seeks to give millions of football lovers who double as beer lovers in Nigeria a unique experience that will stay with them for a long time.
According to her, “As a brand that has always supported football—one of the favourite pastimes of many Nigerians—Budweiser is offering a rare experience to thrill its teeming consumers.
With the Budweiser Game of Kings Campaign, we are bringing two international football Kings, John Terry and Roberto Carlos who have a huge fan base here in Nigeria. And the idea is not just to have them over for a “meet and greet”.
Rather, Nigerians will actually watch them play football live with some of our domestic league players.”
Explaining further, Adedeji noted that fans will get a chance to call the shots by assuming the coveted role of manager and assembling their individual teams when they visit www.budweiser.com.ng/gameofkings
“Consumers can participate by entering the unique code under the Budweiser crown cork on the website or texting the code to the USSD: 7827.
Consumers stand a chance to be selected either as team managers or get VIP invites to watch the match live in Lagos, Nigeria.
If selected as team managers, they will be able to choose from a list of players in the different clubs on the Nigeria Professional Football League to form their first eleven team players who will feature as teammates to John Terry and Roberto Carlos during the live match.
The selected managers will also be sponsored on an all-expense-paid trip to watch a live EPL match (terms & conditions apply),” Adedeji said.
In her response to questions from the press, Marketing Manager, Budweiser, Olajumoke Okikiolu explained the choice of former England and Chelsea centre-back, John Terry, and ex-Brazil and Real Madrid left-back, Roberto Carlos as a function of their pedigree and roles as respected sports icons who played exemplary football during their active playing days, winning several trophies and accolades along the way and who continue to inspire a new generation of upcoming and aspiring footballers all over the world.
“We are delighted to be able to give football fans in Nigeria the pleasure of watching Kings like John Terry and Roberto Carlos play live on our home soil and we have no doubt it will be an experience they will cherish for a long time to come.
It’s also our way of appreciating our consumers who have been loyal to the Budweiser brand over the years,” Okikiolu noted.
The Budweiser Game of Kings Campaign will run from October to November 2021 and is only open to individuals who are 18 years and over.
Budweiser is produced by International Breweries Plc, a proud member of AB InBev, the world’s largest brewer with over 400 beer brands globally.
Chairman of the Nigeria Premier Football League (NPFL), Gbenga Elegbeleye, became an unexpected star attraction at the just-concluded World Football Summit in Madrid, thanks to a spontaneous late-night call to Nigerian football legend, Austin “Jay-Jay” Okocha.
Narrating his experience in Madrid, Elegbeleye revealed how what started as a casual conversation during the summit’s gala dinner turned into a moment of surprise and excitement for global football executives.
According to him, the gala night—attended by top football administrators, investors, and professionals—had barely begun when some guests at his table became curious about Nigerian football. One Japanese delegate from the J-League leaned in and asked, “Do you know Jay-Jay Okocha?”
Elegbeleye smiled and replied confidently, “Jay-Jay? That’s my close friend.”
That statement immediately captured everyone’s attention. Though it was already past 11 p.m. in Nigeria, a Turkish delegate urged him to place a call to the former Super Eagles captain. Amid cheers and laughter, Elegbeleye obliged—and the atmosphere changed instantly.
“The moment they saw Jay-Jay’s WhatsApp display picture, the whole table went agog,” Elegbeleye recounted. “When he answered the call, the excitement in the room was unbelievable. People from nearby tables came over just to say hello to him.”
The NPFL boss joked that for several minutes, he and his phone became the “beautiful bride” of the evening, as guests lined up to exchange brief greetings with Okocha.
But the story didn’t end there. A Portuguese investor involved in ParaSoccer, visibly thrilled after speaking with the Nigerian icon, decided to express his admiration in a most unusual way — by upgrading Elegbeleye’s hotel room from a standard single to a deluxe executive suite.
“All because I’m friends with Jay-Jay Okocha,” Elegbeleye said humorously. “Next time I check in at my regular Eurostars Madrid hotel, they’ll probably wonder why I’m not in the super deluxe suite.”
The NPFL chairman concluded the tale with a touch of gratitude and amusement: “So, thanks, Jay-Jay, for making me a temporary big man in Madrid. But no thanks — because now I have a reputation to maintain.”
The incident has since become one of the lighthearted highlights of the World Football Summit, underscoring Okocha’s enduring global appeal and Nigeria’s rich football heritage.
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The Nigeria Premier Football League (NPFL) has slammed Kano Pillars with a ₦9.5 million fine, a three-point deduction, and an indefinite ban from their home ground, Sani Abacha Stadium, following violent scenes during their Matchday 8 clash with Shooting Stars of Ibadan.
The latest punishment adds to Pillars’ growing record of disciplinary infractions. Since 2019, the club has paid over ₦36 million in fines related to crowd disturbances and violent conduct: ₦8m (June 2019), ₦2.5m (March 2022), ₦9m (April 2022), ₦2.25m (June 2022), ₦1m (October 2023), ₦12m (January 2024), and ₦2m (October 2024).
The disciplinary action, announced less than 24 hours after the incident, follows a pitch invasion in Kano that led to attacks on match officials and players of Shooting Stars, causing widespread condemnation.
Under the NPFL’s summary jurisdiction, the league deducted three points and three goals from Pillars’ accumulated tally for breaching Rule C1.1, which prohibits assault on match officials and opposing teams. The club will now play its home games at the Muhammadu Dikko Stadium in Katsina for the rest of the season.
In addition, the NPFL imposed a ₦9.5 million cumulative fine on the club for multiple breaches of league regulations:
- ₦1 million for failure to provide adequate security (Rule B13.52)
- ₦1 million for failing to control supporters who harassed the away team and officials (Rule C9)
- ₦1 million for objects thrown onto the pitch (Rule B13.18)
- ₦1 million for bringing the league into disrepute (Rule C1.1)
- ₦2 million for assault on the away team and officials
- ₦2 million as compensation to Shooting Stars players
- ₦1.5 million as restitution to assaulted match officials
In addition to the sanctions on Kano Pillars, the NPFL has written to the Nigeria Football Federation (NFF) Match Officials Appointment Committee recommending a review and possible downgrade of five referees.
The affected officials include centre referee Mohammed B. Tuta (Adamawa), assistant referees Bem Japhet (Benue) and Shehu Isah (Adamawa) from the Pillars vs. Shooting Stars match, and centre referee Ikechukwu Taiwo (Rivers) along with assistant referee Usman Opeyemi Edward (Osun) from the Nasarawa United vs. Rangers fixture.
Davidson Owumi, the NPFL’s Chief Operating Officer, reaffirmed the league’s zero-tolerance policy for violence.
“We will invoke the rules wherever and whenever required to keep bad behaviour of fans, players, and officials out of the league,” he declared.
Kano Pillars have been given the right to appeal the sanctions, although failure to overturn the decision could lead to additional penalties.
The Sani Abacha Stadium will remain closed to fans for the remainder of the 2025 season.
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The management of the Nigeria Premier Football League (NPFL) has condemned the violent scenes that followed Sunday’s Matchday 8 encounter between Kano Pillars and Shooting Stars Sports Club (3SC), describing the incident as disturbing and unacceptable.
In a statement signed by the league’s Chief Operating Officer, Davidson Owumi, the NPFL said it had noted with concern the reports and viral video clips showing fans invading the pitch at the Sani Abacha Stadium, Kano, shortly after the final whistle.
“We condemn in the strongest terms any act of violence, intimidation, or misconduct directed at players, match officials, or fans,” the statement read.
Owumi assured that the NPFL had already reached out to the Match Commissioner, Referees, and officials of Shooting Stars, confirming that their safety had been secured.
The league body stated that it is awaiting the official match reports and full video evidence from the Match Commissioner and Referees before taking disciplinary action but stressed that the incident would be treated with “utmost seriousness.”
“The NPFL is assuring all stakeholders and football lovers that this isolated incident is being handled decisively, and appropriate actions will follow upon review of the full reports,” Owumi said.
He reaffirmed the NPFL’s commitment to discipline, safety, and professionalism at all league venues nationwide, warning that violence of any kind will not be tolerated in the domestic league.
“We reaffirm our commitment to maintaining discipline, safety, and professionalism at all league venues across the country,” the statement concluded.
The Sunday incident in Kano has since sparked outrage among fans and officials, with many calling for stricter sanctions to deter future acts of hooliganism in Nigerian football.
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