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Y’ellooo! NFF hooks MTN as Official Partner of the Super Eagles

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Pinnick and Toriola exchange the agreement

Nigeria’s football firmament was emblazoned in all-yellow on Thursday as the Nigeria Football Federation and MTN Communications signed a partnership agreement that made the telecommunications company the “Official Communications Partner of the Super Eagles and other National Teams.”

At an event attended by, among other eminent dignitaries the Honourable Minister of Youth and Sports Development,  Sunday Dare in Lagos, both parties inked an agreement that is worth N500 million-a-year with several other opportunities and possibilities in the mix as the contract runs.

“This is something I will call a marriage of the king of telecom and the king of sports. MTN is the king of telecom and Football is the king of sports, as is well –established.

“This event today is in sync with the thinking and desire of the Federal Government and the Federal Ministry of Youth and Sports for our sports federations – which is for them to be self –funding. I appreciate MTN for taking this step and I encourage other corporate bodies to come and partner with our sports federations. Government alone cannot do it all.”

President of the NFF and FIFA Council Member, Amaju Melvin Pinnick lauded MTN for its patience, doggedness and forthrightness along the line while the partnership was being processed, and said he was overwhelmed with joy that the day has finally come to consummate a relationship that he had dreamt so much about over the years.

“MTN is a really big and capable partner to have on your side. I thank them for their forbearance while the process was on and so many crooked sticks were turning up. My joy is that today has come. We have this vision as a Board of the NFF to achieve absolute self-funding for the Federation before we leave office, and I believe that with this, we are walking close towards realizing our vision.”

Chief Executive Officer of MTN Nigeria, Karl Toriola said his company was also excited to partner with Nigeria Football, which he described as “a platform to support a force that greatly unifies Nigerians,” saying it has always been the dream of his company since coming into Nigeria 20 years ago to find and utilize a platform that unites and impacts on the lives of Nigerians.

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Sports Minister Dare (middle), Pinnick (third from left); Toriola third from right); Ogba (left); Amokachi (seconf from right); Okigbo (right) and Ahmed Musa (second from left)


“No platform unites, excites and entertains people and nationalities more than football. MTN sponsored the FIFA World Cup South Africa 2010 – the only one that has been held on African soil till date.

“We have also sponsored several editions of the AFCON. Even though this is our first time getting involved with the National Teams in Nigeria, we have sponsored several grassroots and impactful programmes on football in this country.

“It is a delight to get onto the really big time with the NFF and it is an opportunity we do not take for granted.” Chairman of MTN and pioneer Vice Chairman of the Nigeria Communications Commission, Dr Ernest Ndukwe described the union as “a significant partnership.”

Also at the occasion were Mallam Shehu Dikko (NFF 2nd Vice President/Chairman, LMC); Chief Obinna Ogba (Chairman, Senate Committee on Sports/NFF Board Member); Ms Aisha Falode (NFF Board Member/Chairman NWFL); Dr Omobola Johnson, Mohammed Ahmad and Andrew Ali (Directors of MTN); Mr Tobe Okigbo (MTN Corporate Services Officer); Daniel Amokachi (SA to Mr President on Sports); Charity Kadiri (NFF Director of Finance); Ademola Olajire (NFF Director of Communications); Okey Obi (NFF Director of Legal); Dayo Enebi Achor (NFF Head of International) and; President/CEO of HotSports, Taye Ige.

Super Eagles’ captain Ahmed Musa also led William Ekong, Wilfred Ndidi and Victor Osimhen to the epoch-making event.



Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

FIFA Museum Unveils Groundbreaking Exhibition on Football Innovation

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The FIFA Museum in Zurich has launched a new special exhibition titled Innovation in Action: Football Technologies on and off the Pitch, offering visitors an unprecedented glimpse into how innovation is transforming the world’s most popular sport.

Opened on Monday, October 1, 2025, the immersive showcase was developed in collaboration with the FIFA Innovation Team and other departments within world football’s governing body. It explores how cutting-edge technology supports players, referees, and fans—enhancing performance, ensuring fairness, and enriching the overall football experience—while preserving the game’s passion and human spirit.

“What makes this exhibition truly special is that we can give visitors a never-before-seen behind-the-scenes look that allows them to step inside football innovation, experiencing it hands-on rather than just reading about it,” said Marco Fazzone, Managing Director of the FIFA Museum. “We offer a glimpse at technologies and tools that fans don’t normally get to experience up close, while also showing how innovation has evolved over almost 100 years of FIFA World Cup history.”

Organised around five themed sections — Broadcasting & Media, Intelligent Data, Refereeing & Fair Play, Staging the Game, and the Innovation Lab — the exhibition blends rare artefacts with interactive displays. Visitors can relive football’s broadcast evolution, from the black-and-white footage of the 1954 World Cup to today’s ultra-slow motion 4K replays, and even step into a virtual referee booth to experience the pressures of officiating in real time.

Among the standout features is the FIFA Player App, which allows fans to explore Chelsea star Cole Palmer’s performance statistics from the FIFA Club World Cup 2025 Final, illustrating how data helps players refine their craft.

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Another exhibit showcases Canada goalkeeper Kailen Sheridan’s water bottle from the FIFA Women’s World Cup 2023 — marked with opponents’ penalty data — revealing how analytics influence critical moments.

Visitors can also view a referee body camera used at the FIFA Club World Cup 2025, giving a fresh perspective on decision-making from the official’s point of view.

The exhibition invites visitors to engage directly with football technology. They can test their reflexes and judgment as referees, operate goal-line technology systems, or assume the role of a broadcast director managing live match feeds. Data enthusiasts can analyse player movements, while aspiring innovators can design their own football tech concepts inside the Innovation Lab.

Innovation in Action runs until 31 March 2026 at the FIFA Museum in Zurich. Entry is included with a standard museum ticket.

With its rich mix of storytelling, interactivity, and history, the exhibition promises to be a must-see experience for anyone passionate about the future of the beautiful game.

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Governing Bodies

Football cannot solve conflict but carries message of peace, says FIFA’s Infantino

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FIFA President Gianni Infantino Media Briefing - Shangri-La Bosphorus Hotel, Istanbul, Turkey - February 15, 2019 FIFA President Gianni Infantino during a media briefing REUTERS/Murad Sezer

 FIFA President Gianni Infantino said on Thursday that football could not solve conflicts, but it must carry a message of peace and unity as Israel’s military operation in Gaza and other global tensions fuel calls for the sport to take a stand.

“At FIFA, we are committed to using the power of football to bring people together in a divided world,” Infantino told a FIFA Council meeting in Zurich where he met Palestinian federation president Jibril Rajoub.

“Our thoughts are with those who are suffering in the many conflicts that exist around the world today, and the most important message that football can convey right now is one of peace and unity.”

Infantino said world football’s governing body could not solve geopolitical crises, but “it can and must promote football around the world by harnessing its unifying, educational, cultural and humanitarian values.”

“I met Palestinian Football Association (PFA) President Jibril Rajoub today at the Home of FIFA in Zurich to discuss the ongoing situation in the Middle East region,” Infantino later wrote on Instagram.

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“I commend President Rajoub and the PFA for their resilience at this time and I reiterated to him FIFA’s commitment to using the power of football to bring people together in a divided world.”

FIFA has faced repeated calls to act over the war in Gaza, with Palestinian officials pressing for Israel to be suspended from international football.

The issue has been under review by FIFA for months, but no decision has been taken. Infantino has consistently said such matters require consensus with the confederations and must be handled with caution.

The comments came a day after FIFA Vice President Victor Montagliani noted that any decision over Israel’s participation in European competitions, including World Cup qualifiers, was a matter for UEFA to decide, effectively putting the onus on the European body.

“First and foremost, it (Israel) is a member of UEFA, no different than I have to deal with a member of my region for whatever reason… They have to deal with that,” Montagliani told reporters at the Leaders sports business conference on Wednesday.

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Israel are third in Europe’s Group I of the qualifying stage for next year’s World Cup in the U.S., Canada and Mexico. Amnesty International on Wednesday sent a letter to FIFA and UEFA calling on them to suspend the Israel Football Association.

-Reuters

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NFF Clarifies Position on Statutes, Denies Plans for Immediate Amendments

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The Nigeria Football Federation (NFF) has dismissed reports suggesting that its Statutes will be amended at this year’s Annual General Assembly (AGA), insisting that no such plans are on the table for the September 27 meeting.

In a statement, the Federation stressed that the ongoing conversation around its Statutes remains at a preliminary stage and that suggestions of imminent changes are unfounded.

Ahead of the AGA, the NFF will host a workshop on September 26, bringing together representatives of its members, as well as officials from FIFA and CAF. According to the Federation, the forum is strictly consultative, designed to deliberate on proposals for new Statutes in line with the principles of good governance and international best practices.

The NFF explained that only after consensus is reached with its members will a separate General Assembly be convened to formally consider and adopt any proposed Statute changes.

“The NFF remains committed to due process, transparency, and working hand-in-hand with its General Assembly Members, FIFA, and CAF,” the statement read.

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“The ultimate goal is to establish enduring Statutes that will strengthen governance, broaden representation, and promote inclusivity within Nigerian football.”

The Federation added that the long-term reform framework is aimed at ensuring stability and progress across its structures and enhancing the participation of all stakeholders in the country’s football administration.

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