Governing Bodies
ENGLISH FOOTBALL FAILS ITS BIGGEST TEST – WILL THE PUBLIC EVER FORGIVE?
Among the multitude of viral videos flying around social media during Britain’s coronavirus lockdown, is one, which ridicules Premier League footballers in a brutal, unsubtle fashion.
Comedian Simon Brodkin parodies a player who, as well as insulting a young kid playing football in the garden, justifies his £200,000 (S$354,000) a week salary on the basis that he needs a new car every week before going on to mock the low salaries of NHS nurses and demands they take a pay cut.
Brodkin has used football as a target before, once infiltrating a press conference where he threw dollar bills all over then FIFA president Sepp Blatter, and it speaks volumes that he now sees Premier League players as a similar target for his humour as the man eventually banned from the game after corruption allegations.
After a week of public arguments about Premier League players, who earn an average salary of £240,000 a month, refusing to take a pay cut while top clubs use public money to pay their furloughed non-playing staff, there is little doubt that the game – and its players – have suffered a serious blow to their image.
“Our players are seen as the anti-Christ because they happen to be well-paid young men.
“They’re being portrayed as having no social conscience whatsoever and that’s grossly unfair,” says Bobby Barnes, an official with the Professional Footballers Association.
“It’s as if our players are off buying gold Rolls-Royces every day. They’re not,” he added in an interview with The Times.
There is no question that many footballers do help out good causes generously, just as most clubs are engaged with effective community programmes all-year round.
It is telling that one of the game’s most highly-rated stars of the future, Jude Bellingham, a Birmingham City midfielder who is strongly linked with a transfer to Manchester United, is prominently involved in charity work to help a school in Kenya despite being only 16.
The trouble is that all that work has been overshadowed by a public spat over money between the PFA and the Premier League and its clubs, at a time when so many workers and businesses are feeling the impact of the lockdown.
On Wednesday (April 8), a group of Premier League players announced a “Players Together” charity initiative to help raise funds for NHS related causes, but the reputational damage may be hard to recover from.
“I think the Premier League lost control of the narrative and their own story,” says Darren Ennis, Advocacy and Crisis Communications adviser with Fourtold.
“They should have been more proactive. They should have done more scenario planning including the impact on their reputation if they took various decisions.”
It is by no means just the players who have felt a backlash from public opinion.
Premier League leaders Liverpool had to make an abrupt U-turn after outcry over their decision to use public funds to pay their non-playing staff while still paying their first team players their massive wages.
Tottenham Hotspur, who opened a new £1 billion stadium last season, have stuck firm with their decision to use government aid to pay their non-playing staff, a position also taken by Newcastle United.
Southampton are the first club to buck the trend, announcing on Thursday that their players and coaching staff will defer part of their salaries while saying they would not be using the government’s job retention scheme.
One of the consequences of taking taxpayers money is that it has opened the door for politicians to enter the debate and sensing the drift of public opinion, they have not held back.
“It is time for the Premier League to stop defending the indefensible,” said Julian Knight, the Conservative MP who heads the parliamentary committee covering sport.
“They should be working out a way to carry on paying the wages of club staff without resorting to taking money from the government scheme.”
It is perhaps surprising for an industry which derives so much of its revenue from broadcasting deals, and which receives more media coverage than any other sport or indeed business, that there has been such a mixed message.
“What’s happened is about football’s failure to operate with one voice and without overall leadership. The impression it has given is that it is a collection of self-interested organisations, all with different agendas,” says Chris Buckley, chairman of the Sport Acuity consultancy.
But he doesn’t believe the reputational damage will impact on attendance at games.
“Fans put up with a heck of a lot and I am sure we will be flooding back once there is a live game to see,” he said.
But, with the wider public, it may take a lot of work for the Premier League and its players to recover from the hit to their image, says Ennis.
“They have lost touch with their core audience. Something they may be punished for in the longer term”.
-Reuters
Kirsty Coventry became the president of the International Olympic Committee (IOC), the most powerful person in sport, on Monday in a handover ceremony with her predecessor Thomas Bach.
The Zimbabwean is the first woman and African to head the body, and at 41, the youngest since Baron Pierre de Coubertin, who is credited with founding the modern-day Olympics.
Coventry accepted the Olympic key from Bach, who, like her, is an Olympic champion — he won a team fencing gold in 1976 and she earned two swimming golds in 2004 and 2008.
Stepping down after a turbulent 12-year tenure, Bach expressed his confidence that the Olympic movement was “in the best of hands” and Coventry would bring “conviction, integrity and a dynamic perspective” to the role.
Coventry, who swept to a crushing first-round victory in the election in Greece in March, leans heavily on her family.
Aside from her parents, who were present at the ceremony in Lausanne, there is her husband Tyrone Seward, who was effectively her campaign manager, and two daughters, six-year-old Ella, who Bach addresses as “princess”, and Lily, just seven months old.
“Ella saw this spider web in the garden and I pointed out how it is made, and how strong and resilient it is to bad weather and little critters,” said Coventry, who takes over officially at midnight Swiss time Monday (2200 GMT).
“But if one little bit breaks it becomes weaker. That spider web is our movement, it is complex, beautiful and strong but it only works if we remain together and united.”
‘Pure passion’
Coventry said she could not believe how her life had evolved since she first dreamt of Olympic glory in 1992.
“How lucky are we creating a platform for generations to come to reach their dreams,” she said to a packed audience in a marquee in the Olympic House garden, which comprised IOC members, including those she defeated, and dignitaries.
“It is amazing and incredible, indeed I cannot believe that from my dream in 1992 of going to an Olympic Games and winning a medal I would be standing here with you to make dreams for more young children round the world.”
Coventry, who served in the Zimbabwean government as sports and arts Minister from 2019 to this year, said the Olympic movement was much more than a “multi-sport event platform.”
“We (IOC members) are guardians of this movement, which is also about inspiring and changing lives and bringing hope,” she said.
“These things are not to be taken lightly and I will be working with each and every one of you to continue to change lives and be a beacon of hope in a divided world.
“I am really honoured to walk this journey with you.”
Bach, who during his tenure had to grapple with Russian doping and their invasions of the Crimea and Ukraine as well as the Covid pandemic, said he was standing down filled with “gratitude, joy and confidence” in his successor.
“With her election it sends out a powerful message, that the IOC continues to evolve,” said the 71-year-old German, who was named honorary lifetime president in Greece in March.
“It has its first female and African to hold this position, and the youngest president since Pierre de Coubertin. She represents the truly global and youthful spirit of our community.”
Bach, who choked back tears at one point during his valedictory speech, was praised to the rafters by Coventry, who was widely seen as his preferred candidate of the seven vying for his post.
After a warm embrace, she credited him with teaching her to “listen to people and to respect them,” and praised him for leading the movement with “pure passion and purpose.”
“You have kept us united through the most turbulent times.
“You left us with many legacies and hope, thank you from the bottom of my heart for leading us with passion and never wavering from our values.”
-AFP
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Former Zimbabwean swimmer Kirsty Coventry took over the leadership of the International Olympic Committee from Thomas Bach in a ceremony on Monday with the 2028 Los Angeles Games already threatening to fill her in-tray to overflowing.
Coventry, who starts her eight-year spell officially on Tuesday as the most powerful sports administrator in the world, became the first woman and first African to be elected head of the Olympic ruling body in March.
Much of the discussion during campaigning focused on the IOC’s need for change in its marketing strategies with several top Olympic sponsors having left in the past 12 months.
However, with Los Angeles hit by protests against immigration raids, and relations tense between state and city officials, and the U.S. government, the 2028 Games have become the major talking point in the movement that would ordinarily be focusing on next year’s Milano-Cortina Winter Games.
Coventry has long-standing ties with the United States, dating back to her time as a leading swimmer at Auburn University in Alabama. That will prove useful ahead of LA 2028, and she has said she will seek to meet with U.S. President Donald Trump to discuss the Games.
Coventry will also need to find time to help secure the long-term finances of the movement. The IOC, which generates billions of dollars in revenues each year in sponsorship and broadcasting deals for the Olympics, has secured $7.3 billion for 2025-28 and $6.2 billion for 2029-2032. More contracts are expected for both periods.
COMMERCIAL OPPORTUNITIES
Coventry is also expected to continue the IOC’s plans to expand commercial opportunities for sponsors at the Olympics with the organisation’s finances in a robust state and the privately-funded LA Olympics a good place to start.
Coventry needed only one round of voting to clinch the race to succeed Bach, beating six other candidates, making history for the African continent, with the IOC having been ruled for 131 years by European or North American men.
Her background and being the first female president will be assets in a diverse IOC membership and the international makeup of Olympic stakeholders.
On Monday she was handed the golden key to the IOC by Bach, who was the organisation’s president for 12 years.
“I am really honoured I get to walk this journey with you. I cannot wait for anything that lies ahead,” Coventry said in her address to IOC members and other Olympic stakeholders.
“I know I have the best team to support me and our movement over the next eight years.”
Coventry will hold a two-day workshop this week to get feedback from members on key IOC issues.
“Working together and consistently finding ways to strengthen and keep united our movement that will ensure that we wake up daily… to continue to inspire,” she said.
A seven-time Olympic medallist, Coventry won 200m backstroke gold at the 2004 Athens Games and in Beijing four years later.
“With her election, you have also sent a powerful message to the world: the IOC continues to evolve,” Bach said in his speech. “With Kirsty Coventry, the Olympic movement will be in the best of hands.”
-Reuters
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Penalties scored when a player accidentally touches the ball twice must be retaken, world soccer’s lawmaking body IFAB has said after Atletico Madrid’s Julian Alvarez had his spot kick disallowed in a Champions League last-16 match.
During a tense shootout with Real Madrid in March, Argentine forward Alvarez slipped and the VAR spotted that his left foot touched the ball slightly before he kicked it with his right.
Although Alvarez converted the penalty, the goal was chalked off and Atletico went on to lose the shootout and were eliminated from the Champions League.
European soccer’s governing body UEFA said the correct decision was made under the current laws but IFAB (International Football Association Board) has said that in such cases the penalty must be retaken.
Atletico Madrid v Real Valladolid – Metropolitano, Madrid, Spain – April 14, 2025 Atletico Madrid’s Julian Alvarez scores their first goal from the penalty spot REUTERS/Susana Vera/File Photo
“(When) the penalty taker accidentally kicks the ball with both feet simultaneously or the ball touches their non-kicking foot or leg immediately after the kick: if the kick is successful, it is retaken,” IFAB said in a circular.
“If the kick is unsuccessful, an indirect free kick is awarded (unless the referee plays advantage when it clearly benefits the defending team). In the case of penalties (penalty shootout), the kick is recorded as missed.”
The decision to disallow Alvarez’s penalty left Atletico boss Diego Simeone livid and the club’s fans outraged.
IFAB added that if the penalty taker deliberately kicks the ball with both feet or deliberately touches it a second time, an indirect free kick is awarded or, in the case of shootouts, it is recorded as missed.
The new procedures are effective for competitions starting on or after July 1, but IFAB said it may be used in competitions that start this month.
-Reuters
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