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CUSTOMER-FOCUSED BESTBET360 LAUNCHES IN NIGERIA, TO TAKE NIGERIAN FANS TO EGYPT
A new firm, BestBet360, has officially joined the Nigerian gaming market with a uniquely customer-centric portfolio of refined products.
At the media launch on Thursday, CEO Dolan Beuthin said BestBet360 is a betting company that will put the customer first at all times, not only by offering the best odds, but also by rewarding customers on a regular and transparent basis with boosted promotional odds
“At
BestBet360, we put the customer first. Our goal is to make betting simple and
easy. That is why we are offering an initial matching bonus up to N150 000. And
unlike other companies, we don’t wrap our bonus in complicated terms and
conditions, so our customers can actually claim and activate their bonus with
ease.
“Even better, we will regularly offer special boosted odds windows. So, for a one-hour window on regular occasion, customers can get special promotional odds over and above normal odds that others are offering, including us.
“Our technology-driven systems mean that payments will be the fastest and easiest.”
Chairman John Storey, says the team are excited to be in Nigeria and that BestBet360, as a business, will not only be about the customers, but also the community
“Nigeria is one of the most dynamic markets in Africa with a people who boast rare entrepreneurial skills and abilities, and we are especially proud to launch a new investment here following on from our highly successful Jacaranda Casinos in Lagos.
“We believe in the Nigerian people and know they deserve something back and that is why we will reward our customers on a regular basis, starting with this summer, where we will take two customers to Egypt to watch Nigeria compete and hopefully return as African champions.
“Our customers will also occasionally get a chance to go watch their favourite clubs in Europe. All of these will be done transparently because for us, the customer comes first.
“As a socially responsible brand, we will be fully invested in the communities where we operate across the country with unique corporate social initiatives that will leave long and lasting benefits in those communities.”
Beuthin also announced that the company will depart from the norm in naming its first Brand Ambassador in the coming weeks
“It is a changing world and we are determined to keep in step with the dynamics of the modern world, so when we announce our Brand Ambassador, it will reflect that move away from predominantly male soccer players. Our choice will also align with our CSR initiative to deepen our connection with the communities and also the Nigerian nation.”
BestBet360 will open its first betting shop in Anambra State and will be online nationwide at BestBet360.com
The company is a fully incorporated company operating in Nigeria. Bet on Sports Limited (trading as “BestBet360” or “Bet on Sports”) aims to be Nigeria’s foremost Sports-Betting provider.
It offers comprehensive and extensive betting facilities on all international sporting events. The management of BestBet360 has been involved in the sports betting industry for over 100 years.
BestBet360 provides fixed odds betting on all major sports including football, horse racing, dog racing, golf, rugby, cricket, tennis, American football, baseball and basketball and many other sports.
“We continually strive to provide innovative and competitive betting and trading opportunities for our customers, read a statement from the firm.
“We endeavour to provide the public with the most competitive odds available on all sporting events. We embrace the opportunity to provide, both established and new clients alike an informed, professional, accessible and enjoyable betting experience in our shops and online at www.BestBet360.com”
TYPES OF BETS
BestBet360 offers many additional markets on specific events: European handicap, Asian handicap, correct score, run of play, over/under, the first team to score etc. We also have an extensive selection of markets on international games on a club and country level.
In individual sports such as cycling, golf, athletics, skiing etc, apart from outright betting, we also offer head-to-head betting on two selected athletes.
BestBet360 offers types of bets such as singles, accumulators, system and our specially developed BetBuilder bets.
Every day BestBet360 offers “Game of the Day”, which will display the best daily offers. “We offer you enhanced odds and increased stake amounts on all those matches!” the company said in a media release.
Goal – to offer the best deal to the players and agents in Nigeria
Service delivery – something which is sadly lacking in the gambling industry is customer service and we aim to change this and give players quick, transparent and honest service in all our shops and online. We will resolve all queries as fast as possible. BestBet360 makes use of the best technology and compliance in Europe and Africa. The company’s data-centre is based in both Europe and Africa to ensure the reliability, speed and security of our systems and your transactions.
The stage is set for the 3rd National Para Games, Nigeria’s largest and most prestigious para sports event, scheduled to hold from March 26 to April 3, 2026, in Abuja.
For nine days, the nation’s capital will host more than 3,000 athletes representing all 36 states and the Federal Capital Territory, competing across 15 different sports in what promises to be a vibrant celebration of resilience, excellence and inclusion. Organisers say champions will emerge, records will tumble, and new chapters will be written in Nigeria’s para sports history.
The Games are being organised by the National Sports Commission, which describes the event as a critical platform for talent discovery, national unity and the advancement of para sports development across the country.
Since its inception, the National Para Games has evolved into a cornerstone of Nigeria’s sporting calendar, spotlighting the remarkable abilities of athletes living with disabilities while reinforcing the country’s commitment to inclusive participation in sports.
Officials say the 2026 edition will surpass previous outings in scale, organisation and competitive intensity. With participation confirmed from every state of the federation and the FCT, the Games are expected to reveal the depth of talent spread nationwide and provide a pathway for standout performers to progress to continental and global competitions.
In a significant boost to preparations, the National Youth Service Corps has partnered with the Commission by releasing its Orientation Camp in Kubwa, Abuja, to serve as the official Games Village. The facility will accommodate athletes and officials throughout the competition, offering a secure and community-focused environment designed to foster camaraderie and peak performance.
The collaboration reflects a broader inter-agency commitment to empowering young Nigerians and promoting social integration through sport. It also underscores growing national recognition of para athletes as integral contributors to Nigeria’s sporting success.
With anticipation building and logistics nearing completion, Abuja is poised to welcome thousands of competitors and supporters for what promises to be a defining celebration of courage, competition and collective pride.
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By Keresifon Essien
Akwa Ibom State will parade a strong contingent of about 280 athletes and 44 officials at the 2026 Niger Delta Sports Festival (NDSF), scheduled to hold in Benin City, Edo State, from February 20 to 28.
The State Commissioner for Sports, Elder Paul Bassey, disclosed this in an exclusive interview with the Curator of Keresy Sports Museum (KSM), Keresifon Essien, noting that Team Akwa Ibom will compete in 16 sporting events at the regional multi-sports fiesta.
According to Bassey, the sports in which the state will feature include football, basketball, volleyball, handball, table tennis, badminton, lawn tennis, boxing, wrestling, judo, karate, taekwondo, weightlifting, swimming and chess.
To ensure optimal preparation, the state government has constituted a five-man State Liaison Committee to oversee arrangements for the festival. The committee is chaired by the Commissioner for Sports, Elder Paul Bassey.
Other members of the committee are Coach Catherine Ewa Ekuta, Head of Technical; Guinness World Record holder George Essien; Edidiong Stephen, a member; and Mfon Bassey, who serves as Secretary.
Bassey explained that the committee has been mandated to fine-tune all preparations for the festival, beginning with the state trials scheduled for this weekend, and to ensure that the contingent arrives in Benin City fully prepared and ready to project Akwa Ibom State positively at the Niger Delta Sports Festival.
He expressed confidence that with proper planning and early preparations, Team Akwa Ibom will make a strong impression when the festival proper begins.
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Team Nigeria on Monday afternoon departed the country for Cairo, Egypt, where they will compete in the 2025 World Karate Championship scheduled for November 27–30.
The nation will be represented by five outstanding athletes who have demonstrated exceptional discipline, consistency, and competitive grit in their buildup to the global event. The team is made up of:
- Loveth Ngozi Okoro – Kumite -50kg
- Godfirst Orie Ukoha-Sampson – Kumite -55kg
- Constance Tamunodiepreye Abode – Kumite -61kg
- Ujunwa Caroline Nwankwo – Kumite +68kg
- Oluwaseun Olorunbe – Male Kata
The athletes, who have undergone intense preparations, will be led by coach Efezino Akpotu, while Olusegun Abode serves as the leader of delegation.
Four members of the squad—Ngozi, Godfirst, Constance, and Ujunwa—are already well-known names on the domestic circuit. They are regular contenders at the Zainab Saleh International Female Open Karate Championship, an annual tournament founded by Hajiya Zainab Saleh, a Board Member of the Karate Federation of Nigeria (KFN). The championship has been widely recognised for empowering and developing female karatekas across the country.
Ahead of the team’s participation, the Board of the KFN expressed confidence in the athletes’ ability to deliver strong performances on the world stage.
However, it also appealed to the National Sports Commission (NSC) for urgent financial support to offset debts incurred in ensuring Nigeria’s participation in the championship.
According to the federation, the World Karate Championship falls under the mandate of the NSC, and timely intervention is necessary to stabilise the federation’s operations after securing the team’s trip to Cairo.
Team Nigeria will now focus on making a strong impact as they join the world’s best karatekas in Egypt later this week.
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