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FIFA Struggling to Regain Sponsors’ Trust

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Business may not be going to well with FIFA, once rated as the most buoyant sporting organisation in the world. According to Associated Press, even a year after a change of leadership was effected, FIFA is still pleading with the world: Trust us.

For this reason, it has been a great task trying to sell the sponsorship of its lead bran, the World Cup which final tournament is barely a year from now.

According to the report, Gianni Infatino, at the second congress he is presiding over, had to constantly echo the refrain: “crisis is over” to the gathering of soccer’s 211 nations.

The AP reports that criminal investigations are still exposing shady transactions of the past.

The suitability of members of the ruling council remains in doubt. Reforms intended to curb the powers of the president and restore FIFA’s credibility are being eroded.

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Against this backdrop, FIFA has been trying to persuade commercial backers to sign up after so many were scared off by the corruption that plagued the Sepp Blatter era.

FIFA’s leadership was able to start its congress week in Bahrain by trumpeting the arrival of Qatar Airways to fill the airline sponsorship category that has been vacant for more than two years.

But the deal was anticipated given it is the state-owned carrier of the 2022 World Cup hosts.

A true test of the confidence of FIFA’s new hierarchy will come when major international corporations sign up that are not from China, Russia or Qatar — the source of all of FIFA’s new World Cup deals in recent years.

New sponsors in traditional strongholds like Japan and the United States have yet to convince shareholders they should partner with a scandal-tainted organization.

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Many were scared off in 2015 when FIFA’s reputation was shredded by widespread bribery being exposed after high-ranking executives were arrested in Zurich hotel raids.

“We hope that more (sponsors) will come before the end of the year,” FIFA secretary general Fatma Samoura told The Associated Press.

“That was a strong signal from Qatar Airways to recognize the new leadership of FIFA is working toward restoring the image of FIFA and that there is climate of trust that is really here to push for more partnerships.”

Trust, according to Samoura, also comes through a new generation of officials being elected to the FIFA Council.

“It’s a strong demonstration that gender empowerment,” Samoura said, pointing to Mahfuza Akhter of Bangladesh being elected on Tuesday as Asia’s female representative at FIFA.

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It was a surprise result. Moya Dodd, an outspoken critic of corruption and prominent champion of women’s football, lost to Akhter, who couldn’t name the Women’s World Cup holder in a post-election interview.

American soccer stars Alex Morgan and Carli Lloyd were among those to express surprise at the setback for Dodd, an Australian lawyer who is still on the Asian Football Confederation executive committee.

“I’m sure she will land on her feet somehow in football,” said Samoura, who was hired last year as FIFA’s first female secretary general.

“She has football in her heart and I’m sure that FIFA or another confederation or her home federation will continue to make good use of her skills.”

Those skills were used by a reform committee in 2015 that helped to reshape FIFA following the U.S. Department of Justice indictments of soccer officials.

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The progress of some reforms, however, appears to have stalled — despite Infantino helping to draft them in the FIFA-appointed advisory panel while he was a presidential candidate.

Power should have drained from the presidency to the CEO-like secretary general, but Infantino has retained a Blatter-like grip on executive authority.

A new FIFA Bureau that was not on the reform program now has given more authority to Infantino and the six regional confederation leaders, whose decisions need not be ratified by a 37-strong council that replaced the discredited executive committee.

“That can be the appearance,” CONCACAF President Victor Montagliani said, “but I think the collaborations at the council level and the discussions are quite healthy.

“The bureau is there to act in between when the council meets. If there are decisions that are needed on a timely basis for operational issues they have to be made.”

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The most recent addition to the bureau and council is Ahmad, who ended Issa Hayatou’s 29-year grip on power in Africa in March.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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International Football

Portugal call up same player named in England Under-18 squad

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Mateus Mane in England's colour

Wolverhampton Wanderers forward Mateus Mane has become hot property after Portugal named the 17-year-old in their Under-18 squad on Friday, one day after England included him in their squad.

Mane was called up for a second successive England youth camp by coach Liam Bramley before the team travel to Marbella for a four-team tournament this month.

Mane is eligible for both teams having played for the Portugal Under-17 side last season. As the Under-18 team is a non-UEFA age group, both nations are entitled to call the player up.

He made his England international debut last month against the Portugal Under-18 side who have named Mane in their squad for a four-nation tournament this month.

With both tournaments running concurrently, Mane can only play for one team and Wolves and England confirmed he would feature in Bramley’s side.

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Reuters has contacted Portugal’s football association for clarification.

While players with multiple nationalities have played for more than one country if they are eligible, they are not allowed to switch allegiances at senior level – unless they have played only in friendly matches for the first country.

-Reuters

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Soon Cisse ceases to be Senegal’s Coach

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After 107 matches spanning nine years, Aliou Cisse will not have his contract renewed as Senegal coach, officials confirmed on Wednesday. Of the 107 matches, Cisse’s team won 70, drew 24 and lost 13.

But the impressive scorecard is not enough to impress his employers.

Thus, the end beckons for Cisse’s successful nine-year spell in charge of the side that included a first Africa Cup of Nations title and two World Cup qualifications.

He had been under increasing pressure after Senegal’s surprise last 16 exit at the 2023 Cup of Nations when they lost on penalties to hosts Cote d’Ivoire.

Senegal are unbeaten in six matches since then, but home draws with the Democratic Republic of Congo and Burkina Faso, and criticism from certain quarters over their style of play, made up the mind of the country’s sports ministry, who fund the salary of the national team coach, that a change was needed.

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“The FSF would like to thank Aliou Cisse for his good collaboration and his brilliant results at the head of the various national selections that he has managed since his arrival in 2011 and wish him every success for the future,” the Senegalese Football Federation (FSF) said in a statement.

FSF added Cisse’s exit stemmed from a failure to fulfil the targets in his last contract, which expired at the end of August, which included victory at the 2023 Cup of Nations and reaching the quarter-finals of the 2022 World Cup.

They also said the “regression of our national team in the FIFA rankings and the risk of disaffection between our national team and the Senegalese (public)” had played a role.

The FSF will appoint an interim technical team to lead the side in Cup of Nations qualifiers against Malawi at home on Oct. 11 and away four days later.

Cisse, 48, was captain of Senegal when they reached the quarter-finals of the 2002 World Cup with what is heralded as a golden generation of players.

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He briefly had a spell as caretaker coach of the national team in 2012, but took over full time three years later.

He led Senegal to 2018 and 2022 World Cup qualification, making the last 16 in the latter before losing to England. They were beaten in the final of the 2019 Cup of Nations by Algeria.

The side made up for that disappointment when they beat Egypt in the final two years later to be crowned African champions for the first time.

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Why  FIFA banned Samuel Eto’o

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Always in the news for bad reasons, Samuel Eto’o has again made global headlines. The FIFA Disciplinary Committee has banned the former striker and the current president of the Cameroon Football Federation.

He is banned from attending Cameroon’s matches for the next six months for violating conduct rules during the recent U-20 Women’s World Cup, where his national team faced Brazil in the round of 16.

According to FIFA’s Disciplinary Committee, Eto’o was found to have breached articles 13 (“Offensive behaviour and violations of fair play principles”) and 14 (“Misconduct of players and officials”) of FIFA’s Disciplinary Code.

The sanction stems specifically from the match between Brazil and Cameroon, held on September 11 in Bogotá, Colombia. As a result, Eto’o will be prohibited from attending any matches involving Cameroon’s national teams, both male and femaleacross all age groups.

“Mr Eto’o has been notified today, the date on which the sanction comes into force,” stated the FIFA press release.

This is not the first time Eto’o has faced controversy. He previously drew attention for his behavior towards players and national team coach Marc Brys, whom he allegedly threatened in front of cameras if his directives were not followed.

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During the Qatar World Cup, the former Real Madrid, Mallorca, and Barcelona player made headlines again after assaulting a fan who filmed him outside a stadium after a match.

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